AI for Frictionless Loyalty 

Frictionless Loyalty means better experiences for members and less manual effort for marketers. Comarch Loyalty AI turns complex data into strategic action, helping teams predict churn, personalize offers, and protect program economics. Through simple, natural-language conversation, agentic MAIA configures and manages end-to-end program logic, rules, and campaigns with zero coding required. Marketers move faster from brief to execution. AI prepares the work your team retains and controls.

See MAIA in Action

AI Loyalty Guard

Protect program economics without penalizing loyal members.

Loyalty fraud, points farming, and employee abuse quietly drain margins and inflate points liability. Traditional rules fail, they miss complex fraud while blocking genuine members.
AI Loyalty Guard uses real-time anomaly detection across enrollments, point accruals, and redemptions to score risk instantly without slowing down honest customers.
By comparing live transaction behavior against expected program baselines, the model assigns explainable risk scores and flags suspicious actions instantly.

Governed Human-in-the-Loop Workflow:

• Detect & Score: AI flags suspicious activity (such as bulk bot registrations, impossible geo-velocity transactions, or redemption spikes) and assigns a clear risk score.
• Route & Hold: High-risk actions are automatically placed on temporary hold based on configured safety guardrails.
• Human Decision: A fraud analyst or program manager reviews the flagged context and makes the final decision to approve, reject, or escalate.