A leading-edge & robust system for improving customer interactions
Create and manage personalized loyalty programs to build stronger relations with your audience
27 May 2020
11am ET | 5pm CEST
The system provides full customer data and
Not only does it give you quick access to your history of transactions, but it also allows you to easily create, manage, or merge membership accounts.
CLM supports multiple ID classes (plastic cards, virtual cards), plus, it enables you to organize your customer data efficiently using a simple & intuitive interface.
Since many of the large enterprises run their business processes on a global scale, CLM was designed to allow for quick currency conversion.
It enables you to create many different types of loyalty points, and then it facilitates the purchasing process on the user’s side. You can as easily use CLM to transfer points to another account or make a refund, if necessary.
By using our CLM system, you will decide what the rules for marketing activities and loyalty programs are. Our product will help you set your business priorities and create personalized offers based on geolocation.
You will also have access to the Promotions Calendar which provides a complete overview of all of your active programs and campaigns. You can use it to set automatic initiation of your programs if that’s what you need at the time. The system is flexible and fully adaptive to your requirements.
CLM allows you to stay in contact with your customers at every level of their loyalty program participation. Use it to create mass or individual messages (E-mail/SMS/POS/mobile app/website) informing the members about your current product offers and services.
Also, send surveys to collect feedback so you could constantly improve the quality of your loyalty programs. We offer enhanced smart message editors that will help you write engaging content and create many different versions in multiple languages.
Comarch’s CLM system enables you to come up with various types of rewards that you can give to your most involved customers. Those include discounts, cash-backs, giveaways, vouchers.
The system is a simple yet powerful platform that functions as an extensive reward catalog with many schemes and patterns to choose from. Create personalized reward offers that will encourage your audience to become even more involved.
Comarch’s CLM solution allows you to run and host multiple B2B and B2C loyalty programs via a single platform. It enables you to give access to loyalty programs to any authorized parties in a split of a second.
Using CLM, you can set various loyalty program proportions for different countries or regions. It is the most cost-effective solution in terms of hardware and 3rd party software that significantly lowers the cost of system maintenance.
CLM's Offer Personalization feature, based on advanced Artificial Intelligence and Machine Learning algorithms, allows users to identify their customers' shopping patterns so they could later prepare offers and product recommendations that meet their clients' personal needs.
It was designed to let you experiment with various product categories and marketing scenarios so that, in the end, you could provide offers that are most likely to hit the spot. Plus, it also enables you to calculate the Customer Lifetime Value as well as determine what's the best time for presenting clients with your products and services.
The Loyalty Fraud Detection functionality utilizes the latest Artificial Intelligence & Machine Learning techniques so you could easily identify non-typical patterns in your loyalty program members’ behavior (accrual and redemption transactions, collecting points, account registrations, and more) in order to prevent any financial drawbacks from happening.
By implementing this feature, you will be instantly reported about any out-of-the-ordinary incident and, as a result, you and your team will be able to react in no time to any potential loyalty fraud cases - before they will cause any damage.
Our Contact Center application was specifically designed to facilitate processes related to the support of loyalty program members, which include communicating with the customers in real-time, as well as managing their data. It involves following a multi-step approval procedure for selected actions performed by Contact Center agents, which serves as an implementation of the four-eyes principle.
Plus, thanks to our intuitive chat - and the AI-powered Chatbot – customers can be served straight away via the member portal, mobile application, or various communication apps such as Facebook Messenger.
The system provides full customer data and
Not only does it give you quick access to your history of transactions, but it also allows you to easily create, manage, or merge membership accounts.
CLM supports multiple ID classes (plastic cards, virtual cards), plus, it enables you to organize your customer data efficiently using a simple & intuitive interface.
Since many of the large enterprises run their business processes on a global scale, CLM was designed to allow for quick currency conversion.
It enables you to create many different types of loyalty points, and then it facilitates the purchasing process on the user’s side. You can as easily use CLM to transfer points to another account or make a refund, if necessary.
By using our CLM system, you will decide what the rules for marketing activities and loyalty programs are. Our product will help you set your business priorities and create personalized offers based on geolocation.
You will also have access to the Promotions Calendar which provides a complete overview of all of your active programs and campaigns. You can use it to set automatic initiation of your programs if that’s what you need at the time. The system is flexible and fully adaptive to your requirements.
CLM allows you to stay in contact with your customers at every level of their loyalty program participation. Use it to create mass or individual messages (E-mail/SMS/POS/mobile app/website) informing the members about your current product offers and services.
Also, send surveys to collect feedback so you could constantly improve the quality of your loyalty programs. We offer enhanced smart message editors that will help you write engaging content and create many different versions in multiple languages.
Comarch’s CLM system enables you to come up with various types of rewards that you can give to your most involved customers. Those include discounts, cash-backs, giveaways, vouchers.
The system is a simple yet powerful platform that functions as an extensive reward catalog with many schemes and patterns to choose from. Create personalized reward offers that will encourage your audience to become even more involved.
Comarch’s CLM solution allows you to run and host multiple B2B and B2C loyalty programs via a single platform. It enables you to give access to loyalty programs to any authorized parties in a split of a second.
Using CLM, you can set various loyalty program proportions for different countries or regions. It is the most cost-effective solution in terms of hardware and 3rd party software that significantly lowers the cost of system maintenance.
CLM's Offer Personalization feature, based on advanced Artificial Intelligence and Machine Learning algorithms, allows users to identify their customers' shopping patterns so they could later prepare offers and product recommendations that meet their clients' personal needs.
It was designed to let you experiment with various product categories and marketing scenarios so that, in the end, you could provide offers that are most likely to hit the spot. Plus, it also enables you to calculate the Customer Lifetime Value as well as determine what's the best time for presenting clients with your products and services.
The Loyalty Fraud Detection functionality utilizes the latest Artificial Intelligence & Machine Learning techniques so you could easily identify non-typical patterns in your loyalty program members’ behavior (accrual and redemption transactions, collecting points, account registrations, and more) in order to prevent any financial drawbacks from happening.
By implementing this feature, you will be instantly reported about any out-of-the-ordinary incident and, as a result, you and your team will be able to react in no time to any potential loyalty fraud cases - before they will cause any damage.
Our Contact Center application was specifically designed to facilitate processes related to the support of loyalty program members, which include communicating with the customers in real-time, as well as managing their data. It involves following a multi-step approval procedure for selected actions performed by Contact Center agents, which serves as an implementation of the four-eyes principle.
Plus, thanks to our intuitive chat - and the AI-powered Chatbot – customers can be served straight away via the member portal, mobile application, or various communication apps such as Facebook Messenger.
The popularity of smartphone applications is constantly on the rise. Not only do mobile devices, along with mobile loyalty solutions, help customers with their everyday transactions but they also have a strong impact in terms of customers’ shopping habits.
In response to current needs and new market trends, Comarch has created a new solution - Comarch Loyalty Management Mobile Application - which allows companies to significantly improve their loyalty programs, reach new customers, and create new business opportunities with the use of the latest in-door navigation technologies.
Gamification is a great way of strengthening customer engagement as well as introducing an entirely new social aspect to loyalty programs. Increase your members’ involvement with the use of beacon technology.
Gamification is much more than a straightforward loyalty solution - it’s a powerful tool for enterprises seeking innovation. Gain your customers’ trust and remember – customer loyalty management has never been more exciting.
Customer loyalty systems are now more powerful than ever before. We are aware of the fact that with so many options currently available on the market, choosing a single one can be a challenge. With many of your customers becoming more demanding, you might treat it as a really difficult task. However, this is an enormous opportunity for you and your company!
Loyalty systems are constantly changing. It’s important to not get left behind. Remember that with their use you can reach a wider audience. Use the power of positive emotions and discover what a modern customer loyalty program should be like.
As a provider of advanced IT solutions for loyalty management & marketing, we are here to help you. Check out our portfolio and start working with the real IT experts.
Comarch Loyalty Management is a system that enables the management of different sized loyalty programs, in both multi-partner and stand-alone modes. Comarch’s IT platform provides the ability to reward loyalty program members based on revenue, points, miles, discounts, coupons or cash-back - calculated in real time or batches. Comarch Loyalty Management supports all areas of loyalty programs, creating smooth operations and enabling operators to effectively collect, manage and leverage customer data gathered across all touch points, whilst providing customers with relevant offers and promotions in a timely manner to encourage increased sales and engagement.
With Comarch’s innovative and robust Promo Designer, marketers can easily define tailored and real-time promotions for every element of a transaction, triggered by specific events or social activities. The system allows users to build ongoing dialogues with customers through channels, including email, POS, SMS, social media, mobile apps or call centers. Thanks to valuable easy-to-access reports and dashboards, programs operators can constantly monitor program performance.
Yes, Comarch Loyalty Management is a modular system composed of several interfaces with selected functionalities required for defined users’ groups. The platform can collect data from different sources, process them based on configured business rules and distribute the information across other modules via various communication channels at a given moment.
CLM is composed of several interfaces with selected functionalities required for defined users’ groups:
Additionally, Comarch Loyalty Management offers two mobile applications:
CLM supports the following loyalty program models:
The CLM allows a special loyalty account type dedicated for companies to be configured, this is then a basis to build loyalty programs dedicated for corporates. It is possible to configure a hierarchy including the main (parent) company and its subsidiaries. The CLM is also able to store the list of company employees which is managed (browsed/added/removed/modified) through the Contact Center application or CLM’s API.
Although the point balance is always stored on the loyalty account level, for corporate subsidiaries, it is possible to set up the loyalty accounts’ behavior in two ways:
A loyalty program for corporates (B2B) can run in parallel with programs for individuals (B2C) on the same loyalty platform.
There are supported household accounts, where points are cumulated on a common balance. When a member decides to leave the household account, the points that have been contributed by them to the household balance can either stay on the household account or move to the members individual account. CLM supports both scenarios, and the program operator decides which one should be applied.
There are several implemented processes related to Households, like:
The CLM allows multiple ‘Recognition schemes’ to be defined within a single loyalty program, these are groups of elite tiers that are ordered within the scheme. Schemes are completely separate from each other, including the list of tiers with its:
The CLM offers a mechanism which allows a varied set of rules to be configured that can grant elite tiers. Basic rules can qualify a customer for an elite tier after they have collected a certain number of qualifying points and/or collected a required amount of loyalty activities e.g. flown flight segments. Elite tiers can be also granted manually by agents using the Contact Center application.
The time period of validity for an elite tier is configurable and by default lasts from the moment of achieving it until the configured expiration date (the end of the benefit period) which may also be configured using various options.
The soft-landing option can be configured so that customers are only downgraded one tier down. It is also possible to specify how long (in months) the benefit period will last after the downgrade.
The system offers mechanisms to send messages via different channels including e-mail, SMS, mobile push notifications and social media which can be sent based on various messaging triggers including marketing actions, events, transaction processing, periodic communication, etc.
Message templates can be prepared and ‘ready to use’ patterns can be sent to customers. Different language versions are supported as well as variables referencing customer data. The system replaces variables and evaluates expressions in the message subject and its body.
In order to collect automatic feedback on email campaigns, the system offers tracking options including hard/soft bounces, openings and clicks. All sent messages are stored and monitored, allowing for a review of the customer’s communication history.
The CLM allows for simple and comprehensive management of different types of loyalty rewards, including:
