Loyalty Program Management System

Comarch Loyalty Management

A leading-edge & robust system for improving customer interactions

Create and manage personalized loyalty programs to build stronger relations with your audience

What is Comarch Loyalty Management?

For the past 20 years, Comarch has been a global provider of cutting-edge IT products for improving customer engagement. Thanks to our high-end technology and global experience in carrying out the most complex loyalty-focused projects, we have helped dozens of highly popular brands such as BP, Leroy Merlin, Hudson’s Bay, achieve their marketing goals.

Today, we bring you a product that will modernize your marketing strategy and engage new & existing customers with the use of personalized content. 

Comarch Loyalty Management (CLM) is a comprehensive, cloud-based system that allows you to create and execute successful loyalty programs with ease. Supporting both B2C and B2B operators, CLM utilizes the latest Artificial Intelligence & Machine Learning mechanisms to help you identify individual patterns in your clients' behavior and provide offers that are perfectly in line with their preferences.

The system has frequently proven that there are many ways of how you can raise brand awareness. Thanks to its innovative and practical functionalities, building trust with customers has never been easier – see for yourself.

Featured resources

  • Building Customer-Centric Loyalty Programs:
    16 Actionable Strategies

    Free White Paper

  • Reinventing Loyalty Programs with AI & ML

    Free E-Book

Major functionalities of Comarch Loyalty Management

  1. Full Customer Insight
  2. The system provides full customer data and analyzed sales statistics to make sure you are always up-to-date with the performance of your loyalty programs.

    Not only does it give you quick access to your history of transactions, but it also allows you to easily create, manage, or merge membership accounts.

    CLM supports multiple ID classes (plastic cards, virtual cards), plus, it enables you to organize your customer data efficiently using a simple & intuitive interface.

  3. Flexible Currency Management
  4. Since many of the large enterprises run their business processes on a global scale, CLM was designed to allow for quick currency conversion.

    It enables you to create many different types of loyalty points, and then it facilitates the purchasing process on the user’s side. You can as easily use CLM to transfer points to another account or make a refund, if necessary.

  5. Facilitated Loyalty Program Customization
  6. By using our CLM system, you will decide what the rules for marketing activities and loyalty programs are. Our product will help you set your business priorities and create personalized offers based on geolocation.

    You will also have access to the Promotions Calendar which provides a complete overview of all of your active programs and campaigns. You can use it to set automatic initiation of your programs if that’s what you need at the time. The system is flexible and fully adaptive to your requirements.

  7. Omnichannel Customer Interaction
  8. CLM allows you to stay in contact with your customers at every level of their loyalty program participation. Use it to create mass or individual messages (E-mail/SMS/POS/mobile app/website) informing the members about your current product offers and services.

    Also, send surveys to collect feedback so you could constantly improve the quality of your loyalty programs. We offer enhanced smart message editors that will help you write engaging content and create many different versions in multiple languages.

  9. Intuitive Rewards Management
  10. Comarch’s CLM system enables you to come up with various types of rewards that you can give to your most involved customers. Those include discounts, cash-backs, giveaways, vouchers. 

    The system is a simple yet powerful platform that functions as an extensive e-commerce-based reward catalog, pre-integrated with our online payment solution, with many schemes and patterns to choose from. Create personalized reward offers that will encourage your audience to become even more involved.

  11. Easy Partners Onboarding
  12. Large enterprises are always in contact with their loyalty program partners. Because of that, slight adjustments need to be made every now and again to meet their expectations. That is why CLM also includes a dedicated application called the "Partner Portal." It enables partners to join the program and start creating promotions for their products or services they offer in no time. What is more, partner representatives are given full access to billing reports about the cost of participation in the program.

    Being a CLM user, you will also get to bring our Data Hub into play - a cutting-edge tool for optimizing data exchange processes. It allows users to easily integrate new partners, thus reducing the time and costs of new integrations.

  13. Advanced Administration & Reporting
  14. If you’re looking for a solution that will guarantee real-time processing of all of your loyalty transactions, that solution is CLM. The system can definitely serve as an extensive database for your products and stores involved.

    Not only is CLM enabled with autonomous fraud detection & prevention mechanisms, but it is also designed to support black-lists administration. Plus, it ensures constant monitoring of loyalty program members’ activity. Any kind of anomalies will be instantly reported to you via alarms & notifications.
  15. Robust Multitenancy
  16. Comarch’s CLM solution allows you to run and host multiple B2B and B2C loyalty programs via a single platform. It enables you to give access to loyalty programs to any authorized parties in a split of a second.

    Using CLM, you can set various loyalty program proportions for different countries or regions. It is the most cost-effective solution in terms of hardware and 3rd party software that significantly lowers the cost of system maintenance.

  17. Personalized Offers
  18. CLM's Offer Personalization feature, based on advanced Artificial Intelligence and Machine Learning algorithms, allows users to identify their customers' shopping patterns so they could later prepare offers and product recommendations that meet their clients' personal needs. 

    It was designed to let you experiment with various product categories and marketing scenarios so that, in the end, you could provide offers that are most likely to hit the spot. Plus, it also enables you to calculate the Customer Lifetime Value as well as determine what's the best time for presenting clients with your products and services.

  19. Loyalty Fraud Detection
  20. The Loyalty Fraud Detection functionality utilizes the latest Artificial Intelligence & Machine Learning techniques so you could easily identify non-typical patterns in your loyalty program members’ behavior (accrual and redemption transactions, collecting points, account registrations, and more) in order to prevent any financial drawbacks from happening.

    By implementing this feature, you will be instantly reported about any out-of-the-ordinary incident and, as a result, you and your team will be able to react in no time to any potential loyalty fraud cases - before they will cause any damage

  21. Customer Service
  22. Our Contact Center application was specifically designed to facilitate processes related to the support of loyalty program members, which include communicating with the customers in real-time, as well as managing their data. It involves following a multi-step approval procedure for selected actions performed by Contact Center agents, which serves as an implementation of the four-eyes principle.

    Plus, thanks to our intuitive chat - and the AI-powered Chatbot – customers can be served straight away via the member portal, mobile application, or various communication apps such as Facebook Messenger.

Full Customer Insight

The system provides full customer data and analyzed sales statistics to make sure you are always up-to-date with the performance of your loyalty programs.

Not only does it give you quick access to your history of transactions, but it also allows you to easily create, manage, or merge membership accounts.

CLM supports multiple ID classes (plastic cards, virtual cards), plus, it enables you to organize your customer data efficiently using a simple & intuitive interface.

Flexible Currency Management

Since many of the large enterprises run their business processes on a global scale, CLM was designed to allow for quick currency conversion.

It enables you to create many different types of loyalty points, and then it facilitates the purchasing process on the user’s side. You can as easily use CLM to transfer points to another account or make a refund, if necessary.

Facilitated Loyalty Program Customization

By using our CLM system, you will decide what the rules for marketing activities and loyalty programs are. Our product will help you set your business priorities and create personalized offers based on geolocation.

You will also have access to the Promotions Calendar which provides a complete overview of all of your active programs and campaigns. You can use it to set automatic initiation of your programs if that’s what you need at the time. The system is flexible and fully adaptive to your requirements.

Omnichannel Customer Interaction

CLM allows you to stay in contact with your customers at every level of their loyalty program participation. Use it to create mass or individual messages (E-mail/SMS/POS/mobile app/website) informing the members about your current product offers and services.

Also, send surveys to collect feedback so you could constantly improve the quality of your loyalty programs. We offer enhanced smart message editors that will help you write engaging content and create many different versions in multiple languages.

Intuitive Rewards Management

Comarch’s CLM system enables you to come up with various types of rewards that you can give to your most involved customers. Those include discounts, cash-backs, giveaways, vouchers. 

The system is a simple yet powerful platform that functions as an extensive e-commerce-based reward catalog, pre-integrated with our online payment solution, with many schemes and patterns to choose from. Create personalized reward offers that will encourage your audience to become even more involved.

Easy Partners Onboarding

Large enterprises are always in contact with their loyalty program partners. Because of that, slight adjustments need to be made every now and again to meet their expectations. That is why CLM also includes a dedicated application called the "Partner Portal." It enables partners to join the program and start creating promotions for their products or services they offer in no time. What is more, partner representatives are given full access to billing reports about the cost of participation in the program.

Being a CLM user, you will also get to bring our Data Hub into play - a cutting-edge tool for optimizing data exchange processes. It allows users to easily integrate new partners, thus reducing the time and costs of new integrations.

Advanced Administration & Reporting
If you’re looking for a solution that will guarantee real-time processing of all of your loyalty transactions, that solution is CLM. The system can definitely serve as an extensive database for your products and stores involved.

Not only is CLM enabled with autonomous fraud detection & prevention mechanisms, but it is also designed to support black-lists administration. Plus, it ensures constant monitoring of loyalty program members’ activity. Any kind of anomalies will be instantly reported to you via alarms & notifications.
Robust Multitenancy

Comarch’s CLM solution allows you to run and host multiple B2B and B2C loyalty programs via a single platform. It enables you to give access to loyalty programs to any authorized parties in a split of a second.

Using CLM, you can set various loyalty program proportions for different countries or regions. It is the most cost-effective solution in terms of hardware and 3rd party software that significantly lowers the cost of system maintenance.

Personalized Offers

CLM's Offer Personalization feature, based on advanced Artificial Intelligence and Machine Learning algorithms, allows users to identify their customers' shopping patterns so they could later prepare offers and product recommendations that meet their clients' personal needs. 

It was designed to let you experiment with various product categories and marketing scenarios so that, in the end, you could provide offers that are most likely to hit the spot. Plus, it also enables you to calculate the Customer Lifetime Value as well as determine what's the best time for presenting clients with your products and services.

Loyalty Fraud Detection

The Loyalty Fraud Detection functionality utilizes the latest Artificial Intelligence & Machine Learning techniques so you could easily identify non-typical patterns in your loyalty program members’ behavior (accrual and redemption transactions, collecting points, account registrations, and more) in order to prevent any financial drawbacks from happening.

By implementing this feature, you will be instantly reported about any out-of-the-ordinary incident and, as a result, you and your team will be able to react in no time to any potential loyalty fraud cases - before they will cause any damage

Customer Service

Our Contact Center application was specifically designed to facilitate processes related to the support of loyalty program members, which include communicating with the customers in real-time, as well as managing their data. It involves following a multi-step approval procedure for selected actions performed by Contact Center agents, which serves as an implementation of the four-eyes principle.

Plus, thanks to our intuitive chat - and the AI-powered Chatbot – customers can be served straight away via the member portal, mobile application, or various communication apps such as Facebook Messenger.

Loyalty solutions benefits for the program operator

What are the key benefits? 

  • Improved customer experience and reduced acquisition costs – provide new & existing clients with personalized offers to achieve better business results in no time
  • Full insight into customer behavior - understand your customers’ needs better by using artificial intelligence and machine learning technologies
  • Increased loyalty of program members – break the cycle of price comparison and prevent deal-driven customer churn
  • Raised brand awareness – gain a stronger market position and stay ahead of your competitors
  • Real-time efficiency – communicate with your customers through multiple channels effectively at all times
  • Reliability & convenience - run multiple loyalty programs simultaneously using a single, robust platform
  • Guaranteed ease-of-use - define even the most complex loyalty program rules without specialized knowledge or IT expertise
  • Cloud-based system - designed to be fully compatible with Comarch Infraspace Cloud and also with all major public cloud providers (AWS, Microsoft Azure, Google Cloud) and take advantage of all capabilities, including Autoscaling, High Uptime and Availability, Backup and Disaster Recovery.
  • An embedded gamification solution – engage and reward the most dedicated clients to maximize customer satisfaction 

Loyalty solutions benefits for program members

What do your customers get?

  • Captivating product offers at the right time and place
  • A chance to participate in unique, personalized loyalty programs and win valuable rewards
  • Faster points earning - thanks to a wide range of marketing offers and events 
  • More privileges and benefits for becoming top program members
  • Instant access to their loyalty accounts via a mobile app or a dedicated member portal
  • An easy way of tracking their progress in a particular loyalty program

Comarch Loyalty Management Mobile Application

Loyalty Goes Mobile

The popularity of smartphone applications is constantly on the rise. Not only do mobile devices, along with mobile loyalty solutions, help customers with their everyday transactions but they also have a strong impact in terms of customers’ shopping habits.

In response to current needs and new market trends, Comarch has created a new solution - Comarch Loyalty Management Mobile Application - which allows companies to significantly improve their loyalty programs, reach new customers, and create new business opportunities with the use of the latest in-door navigation technologies.  

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Gamification

It's time to game it up!

Gamification is a great way of strengthening customer engagement as well as introducing an entirely new social aspect to loyalty programs. Increase your members’ involvement with the use of beacon technology. 

Gamification is much more than a straightforward loyalty solution - it’s a powerful tool for enterprises seeking innovation. Gain your customers’ trust and remember – customer loyalty management has never been more exciting. 

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Modern customer loyalty management

Customer loyalty systems are now more powerful than ever before. 

We are aware of the fact that with so many options currently available on the market, choosing a single one can be a challenge. With many of your customers becoming more demanding, you might treat it as a really difficult task. However, this is an enormous opportunity for you and your company!

Loyalty systems are constantly changing. It’s important to not get left behind. Remember that with their use you can reach a wider audience. Use the power of positive emotions and discover what a modern customer loyalty program should be like.

As a provider of advanced IT solutions for loyalty management & marketing, we are here to help you. Check out our portfolio and start working with the real IT experts.

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Frequently Asked Questions

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