One of the main challenges for customer-oriented enterprises is to create a strong bond between customers and the brand.
For more than 15 years, Comarch has been providing its clients with cutting-edge IT solutions for comprehensive management of customer loyalty programs, customer relations and support for marketing activities. With best-in-class loyalty software - Comarch Loyalty Management system you can create and execute unique customer engagement programs, effectively manage memberships and rewards, interact with customers across multiple channels and track loyalty system performance.
Comarch Loyalty Management offers all the tools needed in order to build a successful loyalty program (or coalition loyalty program), created for both individual and business customers. To maintain high levels of customer satisfaction, program participants can easily be engaged through the personalized contextual offers and promotion actions such as: lotteries, special auctions, coupons or benefits for the best customers. Loyalty program management is easier with innovative tools.
The popularity of smartphones and the number of downloaded mobile applications is rising. Mobile devices and mobile loyalty solutions help with everyday shopping and influence customer purchase habits. The benefits of mobile solutions are also appreciated by loyalty program operators. In response to the current needs and market trends, Comarch created a new solution - Comarch Loyalty Management Mobile Application - that allows users to enrich their loyalty program or customer retention program, reach customers, and influence their behavior anywhere, anytime with a most innovative technology Beacon. This is how loyalty software meets mobile marketing.
Gamification is a great way to strengthen customer loyalty and engagement, as well as introduce a social aspect to loyalty programs that traditionally haven't had any inherently community-based features. Engage program members by using Beacon technology through posing challenges in return for particular benefits! Gamification is more than advanced loyalty software, it’s an innovative solution for innovative enterprise. Earn new satisfied customers and remember – customer loyalty management has never been more exciting.
Customer loyalty software is now more powerful than it has ever been. With multiple options on the market, choice can be difficult but it is crucial for future loyalty program management. Customers are also becoming more and more demanding. It is a challenge but also an enormous opportunity.
Loyalty systems are constantly changing. Do not get left behind. You can reach out your customers with various loyalty solutions and modern loyalty software. Use the power of emotions and discover what a modern customer loyalty program should look like. Advanced IT solutions are at your fingertips.
Customer retention program? Coalition loyalty program? Gamification? Non-standard solution? We are here to help you. See our global portfolio and start working with real IT experts.
Comarch Loyalty Management is a system that enables the management of different sized loyalty programs, in both multi-partner and stand-alone modes. Comarch’s IT platform provides the ability to reward loyalty program members based on revenue, points, miles, discounts, coupons or cash-back - calculated in real time or batches. Comarch Loyalty Management supports all areas of loyalty programs, creating smooth operations and enabling operators to effectively collect, manage and leverage customer data gathered across all touch points, whilst providing customers with relevant offers and promotions in a timely manner to encourage increased sales and engagement.
With Comarch’s innovative and robust Promo Designer, marketers can easily define tailored and real-time promotions for every element of a transaction, triggered by specific events or social activities. The system allows users to build ongoing dialogues with customers through channels, including email, POS, SMS, social media, mobile apps or call centers. Thanks to valuable easy-to-access reports and dashboards, programs operators can constantly monitor program performance.
Yes, Comarch Loyalty Management is a modular system composed of several interfaces with selected functionalities required for defined users’ groups. The platform can collect data from different sources, process them based on configured business rules and distribute the information across other modules via various communication channels at a given moment.
CLM is composed of several interfaces with selected functionalities required for defined users’ groups:
Additionally, Comarch Loyalty Management offers two mobile applications:
CLM supports the following loyalty program models:
The CLM allows a special loyalty account type dedicated for companies to be configured, this is then a basis to build loyalty programs dedicated for corporates. It is possible to configure a hierarchy including the main (parent) company and its subsidiaries. The CLM is also able to store the list of company employees which is managed (browsed/added/removed/modified) through the Contact Center application or CLM’s API.
Although the point balance is always stored on the loyalty account level, for corporate subsidiaries, it is possible to set up the loyalty accounts’ behavior in two ways:
A loyalty program for corporates (B2B) can run in parallel with programs for individuals (B2C) on the same loyalty platform.
There are supported household accounts, where points are cumulated on a common balance. When a member decides to leave the household account, the points that have been contributed by them to the household balance can either stay on the household account or move to the members individual account. CLM supports both scenarios, and the program operator decides which one should be applied.
There are several implemented processes related to Households, like:
The CLM allows multiple ‘Recognition schemes’ to be defined within a single loyalty program, these are groups of elite tiers that are ordered within the scheme. Schemes are completely separate from each other, including the list of tiers with its:
The CLM offers a mechanism which allows a varied set of rules to be configured that can grant elite tiers. Basic rules can qualify a customer for an elite tier after they have collected a certain number of qualifying points and/or collected a required amount of loyalty activities e.g. flown flight segments. Elite tiers can be also granted manually by agents using the Contact Center application.
The time period of validity for an elite tier is configurable and by default lasts from the moment of achieving it until the configured expiration date (the end of the benefit period) which may also be configured using various options.
The soft-landing option can be configured so that customers are only downgraded one tier down. It is also possible to specify how long (in months) the benefit period will last after the downgrade.
The system offers mechanisms to send messages via different channels including e-mail, SMS, mobile push notifications and social media which can be sent based on various messaging triggers including marketing actions, events, transaction processing, periodic communication, etc.
Message templates can be prepared and ‘ready to use’ patterns can be sent to customers. Different language versions are supported as well as variables referencing customer data. The system replaces variables and evaluates expressions in the message subject and its body.
In order to collect automatic feedback on email campaigns, the system offers tracking options including hard/soft bounces, openings and clicks. All sent messages are stored and monitored, allowing for a review of the customer’s communication history.
The CLM allows for simple and comprehensive management of different types of loyalty rewards, including:
