Loyalty Marketing & Rewards Programs
A commissioned study conducted by Forrester Consulting on behalf of ComarchDownload Your Free Copy
A leading-edge & robust system for improving customer interactions
Create and manage personalized loyalty programs to build stronger relations with your audience
A commissioned study conducted by Forrester Consulting on behalf of Comarch
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Gamification is a great way of strengthening customer engagement as well as introducing an entirely new social aspect to loyalty programs. Increase your members’ involvement with the use of beacon technology.
Gamification is much more than a straightforward loyalty solution - it’s a powerful tool for enterprises seeking innovation. Gain your customers’ trust and remember – customer loyalty management has never been more exciting.
We are aware of the fact that with so many options currently available on the market, choosing a single one can be a challenge. With many of your customers becoming more demanding, you might treat it as a really difficult task. However, this is an enormous opportunity for you and your company!
Loyalty systems are constantly changing. It’s important to not get left behind. Remember that with their use you can reach a wider audience. Use the power of positive emotions and discover what a modern customer loyalty program should be like.
As a provider of advanced IT solutions for loyalty management & marketing, we are here to help you. Check out our portfolio and start working with the real IT experts.
Comarch Loyalty Management is a system that enables the management of different sized loyalty programs, in both multi-partner and stand-alone modes. Comarch’s IT platform provides the ability to reward loyalty program members based on revenue, points, miles, discounts, coupons or cash-back - calculated in real time or batches. Comarch Loyalty Management supports all areas of loyalty programs, creating smooth operations and enabling operators to effectively collect, manage and leverage customer data gathered across all touch points, whilst providing customers with relevant offers and promotions in a timely manner to encourage increased sales and engagement.
With Comarch’s innovative and robust Promo Designer, marketers can easily define tailored and real-time promotions for every element of a transaction, triggered by specific events or social activities. The system allows users to build ongoing dialogues with customers through channels, including email, POS, SMS, social media, mobile apps or call centers. Thanks to valuable easy-to-access reports and dashboards, programs operators can constantly monitor program performance.
Yes, Comarch Loyalty Management is a modular system composed of several interfaces with selected functionalities required for defined users’ groups. The platform can collect data from different sources, process them based on configured business rules and distribute the information across other modules via various communication channels at a given moment.
CLM is composed of several interfaces with selected functionalities required for defined users’ groups:
Additionally, Comarch Loyalty Management offers two mobile applications:
CLM supports the following loyalty program models:
The CLM allows a special loyalty account type dedicated for companies to be configured, this is then a basis to build loyalty programs dedicated for corporates. It is possible to configure a hierarchy including the main (parent) company and its subsidiaries. The CLM is also able to store the list of company employees which is managed (browsed/added/removed/modified) through the Contact Center application or CLM’s API.
Although the point balance is always stored on the loyalty account level, for corporate subsidiaries, it is possible to set up the loyalty accounts’ behavior in two ways:
A loyalty program for corporates (B2B) can run in parallel with programs for individuals (B2C) on the same loyalty platform.
There are supported household accounts, where points are cumulated on a common balance. When a member decides to leave the household account, the points that have been contributed by them to the household balance can either stay on the household account or move to the members individual account. CLM supports both scenarios, and the program operator decides which one should be applied.
There are several implemented processes related to Households, like:
The CLM allows multiple ‘Recognition schemes’ to be defined within a single loyalty program, these are groups of elite tiers that are ordered within the scheme. Schemes are completely separate from each other, including the list of tiers with its:
The CLM offers a mechanism which allows a varied set of rules to be configured that can grant elite tiers. Basic rules can qualify a customer for an elite tier after they have collected a certain number of qualifying points and/or collected a required amount of loyalty activities e.g. flown flight segments. Elite tiers can be also granted manually by agents using the Contact Center application.
The time period of validity for an elite tier is configurable and by default lasts from the moment of achieving it until the configured expiration date (the end of the benefit period) which may also be configured using various options.
The soft-landing option can be configured so that customers are only downgraded one tier down. It is also possible to specify how long (in months) the benefit period will last after the downgrade.
The system offers mechanisms to send messages via different channels including e-mail, SMS, mobile push notifications and social media which can be sent based on various messaging triggers including marketing actions, events, transaction processing, periodic communication, etc.
Message templates can be prepared and ‘ready to use’ patterns can be sent to customers. Different language versions are supported as well as variables referencing customer data. The system replaces variables and evaluates expressions in the message subject and its body.
In order to collect automatic feedback on email campaigns, the system offers tracking options including hard/soft bounces, openings and clicks. All sent messages are stored and monitored, allowing for a review of the customer’s communication history.
The CLM allows for simple and comprehensive management of different types of loyalty rewards, including:
CLM is designed to be fully compatible with Comarch Infraspace Cloud as well as all other major public cloud providers like AWS, Microsoft Azure, Google Cloud, and take advantage of all its key selling points:
CLM is a database agnostic system. Depending on the requirements it can be setup with: