Virgin Active To Launch Comarch-Powered Loyalty Program

Virgin Active, one of the world’s leading health clubs with around 240 clubs in 8 countries, has chosen Comarch as its new loyalty solution provider. By channeling the power of the Comarch Loyalty Management platform, Virgin Active hopes to enhance its members’ experience, retention and engagement.

With the launch of the new Virgin Active App and Virgin Active Rewards program, the company strives to make a healthy lifestyle more straightforward and accessible for its members. Already offering access to a one-stop shop for class bookings, expert advice, and online workouts, Virgin Active now rewards its members with a fully integrated rewards program in the new App. 

The Loyalty Program is powered by Comarch’s Loyalty Management platform.

We built the new app with our members’ experience in mind, focusing on how we can further immerse and assist them on their wellness journey. We recognise that people rely on digital platforms for fitness advice, and our goal with the app has been to bring the digital and physical worlds together to foster and grow our relationship with our members" - says Dean Kowarski, Group CEO of Virgin Active.  

As a global provider with more than 30 years of industry experience, Comarch has the skills and tools to ensure the successful implementation of an efficient and highly-engaging loyalty program. The company is happy to partner with such a large-scale, health-focused enterprise and has a good idea of how to strengthen its digital presence.

From the first meeting, the Virgin Active team had a clear vision and mission for the program they wanted to launch. With our strong presence in South Africa and experience in multiple branches of loyalty, Comarch enabled the VA team to present it to their clients in a timely manner. I am extremely proud that Virgin Active not only chose our loyalty solution but also decided to host it in one of our Data Centers. The close collaboration between the two teams is ongoing, and I am excited about what lies ahead and the value we will provide to Virgin Active Rewards members." – Jakub Socha, Sales Director at Comarch

For more info about Comarch’s loyalty solutions, click here.  


Virgin Active is a chain of health clubs in South Africa, Botswana, Namibia, Italy, Australia, Singapore, Thailand, and the United Kingdom. Founded in 1999, the brand has close to 1 million members in South Africa that can enjoy access to its exclusive classes, leading experts, and 238 fitness clubs across four continents. Virgin Active offers revolutionary equipment and innovative training sessions curated by world-class instructors for the most personalized health and fitness experience possible.

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