AI in Loyalty

Unlock the Power of AI

At Comarch, we're proud to already live in the future of loyalty management, driven by cutting-edge artificial intelligence technology. Our platform redefines customer engagement, protection, and prediction through main 3 groundbreaking AI features.

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AI-powered Customer Loyalty Platform

Smart Loyalty

 Human Expertise + Machine Precision
AI in Comarch Loyalty Management

Start using our AI-powered omnichannel marketing tools to
improve your B2C communication, create unique customer experiences, and drive sales growth

Customer Loyalty Platform - Personal AI Assistant

Your Personal User Assistant

Meet MAIA (My Artificial Intelligence Assistant), your dedicated user assistant powered by advanced chatbot AI technology leveraging the rise of large language models (LLM), and natural language processing (NLP). MAIA is here to enhance your interactions with the platform, provide instant support related to your daily tasks, and answer all questions you may have about loyalty. Seamlessly integrated into the CLM platform, MAIA streamlines user experience, taking the meaning of a user-friendly system to the next level.

AI-Based Loyalty Fraud Prevention

AI-Based Anti-Fraud Mechanisms

Safeguard your loyalty program with our AI-based anti-fraud mechanisms. Comarch Loyalty Platform employs state-of-the-art algorithms to monitor enrollments and transactions in real-time. 
During enrollment, our AI can detect suspicious activity like bulk registration using bots or stolen identities. For transactions, anomaly detection identifies unusual spending patterns, point redemptions, or geographically impossible purchases, quickly stopping fraud in its tracks.
By analyzing patterns and detecting anomalies, our platform ensures the integrity and security of your loyalty ecosystem. Trust in Comarch to effectively protect your business, money, and customer data from fraudulent activities.

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Customer Behavior Modeling

Customer Behavior Modeling 

Gain invaluable insights into customer behavior with our AI-driven predictive modeling feature. By harnessing the power of machine learning, our platform anticipates and adapts to customer preferences and trends. Leverage predictive analytics to tailor offers, promotions, and rewards, maximizing customer satisfaction and loyalty. Capitalize on the built-in features of our CLM for predictive customer behavior modeling and stay ahead of the competition.

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FEATURED WHITE PAPER

How AI Personalization Drives Customer Loyalty

Generic ads are a thing of the past. Up to 72% of customers simply ignore content that isn't personalized. But what's even more effective than basic personalization? Hyper-personalization.

Leverage the power of AI and machine learning to tailor communication style, product recommendations, and loyalty rewards precisely to each customer.

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How AI Personalization Drives Customer Loyalty

Our Clients

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Telco Loyalty Trends 2025: Are You Ready for What's Next?
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