Resources Library

Loyalty Management & Customer Experience

  • All
    all
  • Loyalty Marketing
    loyalty-marketing
  • Gamification
    gamification
  • AI & ML
    ai-ml
  • White Paper / Ebook
    white-paper---ebook
  • Webinar
    webinar
  • Leaflet
    leaflet

Choose & Download

Recomended

Recomended

  • How Loyalty Programs Boost Revenue - And How To Measure It
    How Loyalty Programs Boost Revenue - And How To Measure It
     
    We provide stats, expert analysis, and other evidence to prove that loyalty programs can help businesses turn their marketing departments into profit centers.
  • Comarch Loyalty Cloud… The Comic!
    Comarch Loyalty Cloud… The Comic!
     
    Our new Loyalty Cloud was designed with you in mind. We know you don't have unlimited time and resources at your disposal – that’s why we made CLC (Comarch Loyalty Cloud) as easy-to-use as possible.
  • Gamification... What's Next? 
    Gamification... What's Next? 
     
    Marketers have been exploring the applications of gamification within loyalty programs, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies.
  • Find The Best Loyalty Program For Your Company!
    Find The Best Loyalty Program For Your Company!
     
    This white paper shows why customer retention is crucial for your business, how to choose the optimal solution for your brand, and what to ask yourself before launching a loyalty program in accordance with current trends.
  • Find out what keeps customers coming back for more?
    Find out what keeps customers coming back for more?
     
    The approach to shopping has changed drastically over the years. It is no longer about keeping up with trends, rather about meeting our own expectations: what do we really want and how can we get the best deal for it?
  • How Mobile is Redefining Loyalty
    How Mobile is Redefining Loyalty
     
    In this white paper you find out: How mobile is redefining loyalty, how technology is changing loyalty programmes and how companies can embrace them, the evolution of mobile and its impact on loyalty and more!
  • Smart Shopping Centers
    Smart Shopping Centers
     
    How Beacon Technology Changed the Way We Shop
  • Loyalty Strategy Pitfalls
    Loyalty Strategy Pitfalls
     
    Avoiding the Most Common Mistakes in Customer Loyalty Program
  • Navigating a Modern Marketing and Loyalty Program with AI and ML
    Navigating a Modern Marketing and Loyalty Program with AI and ML
     
    What makes AI so good at creating business opportunities? For the past decade, major enterprises have been using Artificial Intelligence technologies to enhance their key business processes.
  • Everything You Need to Know About Loyalty Fraud
    Navigating a Modern Marketing and Loyalty Program with AI and ML
     
    In this white paper, you will learn about all of the most pressing Loyalty Fraud challenges companies are confronted with today, including a new section on Enrollment Fraud.
  • What Drives Customer Loyalty
    What Drives Customer Loyalty
     
    Cloud-driven loyalty platforms, as innovative as they are, are not a replacement for the on-premises solutions. They are an option. Why? Because even though both types can produce somewhat similar results, each of them will send you down a different path.
  • A Guide to Building Customer-Centric Loyalty Programs
    A Guide to Building Customer-Centric Loyalty Programs: 16 Actionable Strategies
     
    ‘Customer loyalty’ has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction, retention, and loyalty?
  • [WEBINAR] Loyalty Marketing Strategies to Win More Customers
    [WEBINAR]  Loyalty Marketing Strategies to Win More Customers in 2021
     
    Want to know what drives customer engagement these days? During our last webinar we discussed the latest market trends and developments in the area of customer loyalty, as well as some key recommendations on how to get the most out of the customer engagement strategy.
  • Where Loyalty and Engagement Meet Innovation
    Where Loyalty and Engagement Meet Innovation
     
    Managing customer relationships, increasing sales and attracting new customers is a challenge faced by many businesses. Implementing integrated technology solutions allows companies to accurately analyze and utilize information regarding customer behavior, encourages relevant individual conversations with customers and results in successful loyalty programs.
  • Creating lasting customer loyalty with data-driven marketing
    Creating lasting customer loyalty with data-driven marketing
     
    In this guide, we will explore the four main uses of AI and ML in loyalty marketing: Personalization, Chatbots, Gamification and Loyalty Fraud Prevention, as well as specific examples of these types of loyalty program enhancements in action.
  • B2B Loyalty & Engagement Programs: Do They Really Work?
    B2B Loyalty & Engagement Programs: Do They Really Work?
     
    The white paper will discuss basics of engagement and loyalty programs in the past and today and point out dynamic changes in current B2B environment.
  • Future of shopping - Latest trends in retail today and 2030
    Future of shopping -  Latest trends in retail today and 2030
     
    Shopping habits and consumer motivation have changed over the years and will continue to do so in the future. The development technologies, mobile and otherwise, and new expectations about products will be the most influential factors.
  • Technologies to Improve Customer Engagement in the Oil&Gas Industry
    Technologies to Improve Customer Engagement in the Oil & Gas Industry
     
    Exploring the opportunities created by the prepayment, postpayment, and preordering models, the benefits of using artificial intelligence to predict the next purchase, and many ways of preventing fraudsters, this material reveals what’s next for both the convenience and fuel retail industry and loyalty marketing.

Lates Blog Posts

Podcasts

Loyalty is Easy

Videos

High risk related to data privacy

Omnichannel loyalty as a new standard

Technologies to Improve Customer Engagement in the Oil & Gas Industry

Comarch Fraud Protection

The changing face of the loyalty program

Identification of Members

Educating members how to maximize their benefits in the loyalty program

Creating lasting customer loyalty with data-driven marketing

Tell us your business needs, and we’ll find the perfect product