Resources Library

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• How Loyalty Programs Boost Revenue - And How To Measure It

  

   

  We provide stats, expert analysis, and other evidence to prove that loyalty programs can help businesses turn their marketing departments into profit centers.

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• The Road to AI-Driven Tribal Segmentation

  

   

  See how modern loyalty platforms can identify patterns in customer behavior and divide clients into groups based not only on demographics but also on personal interests & affinities.

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• Comarch Loyalty Cloud… The Comic!

  

   

  Our new Loyalty Cloud was designed with you in mind. We know you don't have unlimited time and resources at your disposal – that’s why we made CLC (Comarch Loyalty Cloud) as easy-to-use as possible.

  Download the Comic
• Gamification... What's Next? 

  

   

  Marketers have been exploring the applications of gamification within loyalty programs, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies.

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• Find The Best Loyalty Program For Your Company!

  

   

  This white paper shows why customer retention is crucial for your business, how to choose the optimal solution for your brand, and what to ask yourself before launching a loyalty program in accordance with current trends.

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• Find out what keeps customers coming back for more?

  

   

  The approach to shopping has changed drastically over the years. It is no longer about keeping up with trends, rather about meeting our own expectations: what do we really want and how can we get the best deal for it?

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• How Mobile is Redefining Loyalty

  

   

  In this white paper you find out: How mobile is redefining loyalty, how technology is changing loyalty programmes and how companies can embrace them, the evolution of mobile and its impact on loyalty and more!

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• Smart Shopping Centers

  

   

  How Beacon Technology Changed the Way We Shop

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• Loyalty Strategy Pitfalls

  

   

  Avoiding the Most Common Mistakes in Customer Loyalty Program

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• Navigating a Modern Marketing and Loyalty Program with AI and ML

  

   

  What makes AI so good at creating business opportunities? For the past decade, major enterprises have been using Artificial Intelligence technologies to enhance their key business processes.

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• Everything You Need to Know About Loyalty Fraud

  

   

  In this white paper, you will learn about all of the most pressing Loyalty Fraud challenges companies are confronted with today, including a new section on Enrollment Fraud.

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• What Drives Customer Loyalty

  

   

  Cloud-driven loyalty platforms, as innovative as they are, are not a replacement for the on-premises solutions. They are an option. Why? Because even though both types can produce somewhat similar results, each of them will send you down a different path.

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• A Guide to Building Customer-Centric Loyalty Programs

  

   

  ‘Customer loyalty’ has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction, retention, and loyalty?

  Download White Paper!
• [WEBINAR] Loyalty Marketing Strategies to Win More Customers

  

   

  Want to know what drives customer engagement these days? During our last webinar we discussed the latest market trends and developments in the area of customer loyalty, as well as some key recommendations on how to get the most out of the customer engagement strategy.

  Watch WEBINAR!
• Where Loyalty and Engagement Meet Innovation

  

   

  Managing customer relationships, increasing sales and attracting new customers is a challenge faced by many businesses. Implementing integrated technology solutions allows companies to accurately analyze and utilize information regarding customer behavior, encourages relevant individual conversations with customers and results in successful loyalty programs.

  Download Leaflet
• Creating lasting customer loyalty with data-driven marketing

  

   

  In this guide, we will explore the four main uses of AI and ML in loyalty marketing: Personalization, Chatbots, Gamification and Loyalty Fraud Prevention, as well as specific examples of these types of loyalty program enhancements in action.

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• B2B Loyalty & Engagement Programs: Do They Really Work?

  

   

  The white paper will discuss basics of engagement and loyalty programs in the past and today and point out dynamic changes in current B2B environment.

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• Future of shopping - Latest trends in retail today and 2030

  

   

  Shopping habits and consumer motivation have changed over the years and will continue to do so in the future. The development technologies, mobile and otherwise, and new expectations about products will be the most influential factors.

  Download White Paper!
• Technologies to Improve Customer Engagement in the Oil&Gas Industry

  

   

  Exploring the opportunities created by the prepayment, postpayment, and preordering models, the benefits of using artificial intelligence to predict the next purchase, and many ways of preventing fraudsters, this material reveals what’s next for both the convenience and fuel retail industry and loyalty marketing.

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