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In this special episode of #loyaltyexpertsvoice, we talk to Mark Bergdahl, Managing Director at Loyalty Consulting
In today’s market, B2B companies experience a number of issues when exploring or implementing channel incentive programs. But with the proper technology and strategy, they can be used to increase customer engagement, retention, and acquisition.
Loyalty programs - especially digitalized ones - are associated with young generations including generations X, Y (also known as Millennials), and Z. Older generations are groups that often might be overlooked.
One of the main parts of a loyalty program is usually allowing members to collect either points, stamps, or badges. There is a wide variety of options that are suitable for each company’s needs.
Digitalization is a multistep process. It includes not only switching from analog to virtual tools but also changing the whole approach to the loyalty program