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We are excited to inform you that Comarch Loyalty Cloud (CLC), our robust yet affordable cloud-based platform for designing, running, and managing immersive loyalty programs, has recently been updated!
In the latest episode of the #loyaltyexpertsvoice series, Maciej Tyczyński, Head of Data Analytics & Machine Learning Team at Comarch, explains what the term "loyaltyfraud" really means. He discusses some of the most common types of fraudulent activities and reveals how they can quickly identify and stop them using #artificialintelligence / #machinelearning solutions built into Comarch loyalty management platforms.
In this week’s special episode of the #loyaltyexpertsvoice series, Robert Galiński, Business Solution Manager at Comarch, talks to a professional podcaster, customer loyalty expert, and our long-time collaborator – Paula Thomas - about building strong customer relationships and increasing brand awareness via loyalty programs.
A loyalty program is a marketing tool for creating repeat purchases and profitable cooperation for a brand and its customers. Benefits for a company are numerous: higher basket value, more referrals, uplift in purchases frequency and marketing costs saving to name just a few. On the other side of the loyalty equation, there are benefits the program brings to members. Only when both sides are balanced may a be successful.
The customer lifecycle or customer journey lets you identify and segment customers based on their position with your brand over time. When you can categorize customers, you can better understand how to assign your resources and how to create relevant messaging for your customers.
Last update: 2021-02-08
For a long time, loyalty programs have been considered for B2C initiatives rather than the B2B market. Because B2B businesses tend to have longer sales cycles and buyers that aren’t attracted by coupons, many thought that B2B loyalty programs would not be effective. These days, as competition has increased significantly, companies are realizing the value of investing in loyalty.