The ROI of a Fuel Loyalty Program

Find out how to measure – and boost – customer loyalty in fuel retail.

How to calculate ROI for loyalty programs

New research suggests that loyalty transactions can make up for as much as 50-70% of all gas station sales. Yet, with a rise in electric vehicles, dwindling oil resources, and an increasing interest in sustainability, the fuel retail industry finds itself at a crossroads. How do you know whether your loyalty initiatives still yield results? Start measuring the ROI of your fuel loyalty program.

Download our e-book to learn:

  • Why is customer loyalty important?
  • How to calculate a loyalty program ROI in fuel retail?
  • What are the most important loyalty KPIs?
  • How to make fuel loyalty profitable?
  • What are the 6 keys to boost a fuel loyalty program?

The e-book was prepared by Comarch experts in loyalty, marketing, and CRM. With years of experience and expertise in the marketing realm, they share their thoughts on the industry's state and the best tips on how to measure loyalty program success.

How to calculate a loyalty program ROI in fuel retail

We know that fuel loyalty programs work and are often highly effective at driving brand revenue. The question is – do they work for you?"

Leila Poleszczuk
Loyalty Marketing Consultant at Comarch

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