New research suggests that loyalty transactions can make up for as much as 50-70% of all gas station sales. Yet, with a rise in electric vehicles, dwindling oil resources, and an increasing interest in sustainability, the fuel retail industry finds itself at a crossroads. How do you know whether your loyalty initiatives still yield results? Start measuring the ROI of your fuel loyalty program.
The e-book was prepared by Comarch experts in loyalty, marketing, and CRM. With years of experience and expertise in the marketing realm, they share their thoughts on the industry's state and the best tips on how to measure loyalty program success.
We know that fuel loyalty programs work and are often highly effective at driving brand revenue. The question is – do they work for you?"
Leila Poleszczuk
Loyalty Marketing Consultant at Comarch