Comarch Loyalty Management For Travel

Providing an effective way of communicating with those on the road

Build long-lasting customer relationships using a modern IT product designed for the travel industry

What is Comarch Loyalty Management For Travel?

Over the past three decades, Frequent Flyer Programs (FFPs) have become an inseparable part of the airline industry’s image. Comarch Loyalty Management (CLM) for Travel supports and expands the concept of the FFPs by bringing a high-end, cloud-based loyalty management system designed for every type of travel-related business.

Comarch Loyalty Management for Travel allows you to create and manage immersive, user-oriented loyalty programs that can help you improve both customer engagement and your marketing strategy. Supporting B2C and B2B operations, the system incorporates the latest Artificial Intelligence & Machine Learning algorithms so you can easily identify patterns in your clients' history of transactions and come up with offers that better correspond with their needs.  

The For Travel edition is an expanded version of the classic CLM system, which includes a variety of features created specifically for the travel industry professionals

Create highly engaging airline loyalty programs - and much more - to raise awareness about your brand today!

Client remarks

  •   We have found Comarch to be a great partner both from a development perspective and a strategic direction perspective. Their ability to ramp up and resource projects and initiatives has been very impressive. We have never had any regrets in choosing Comarch and we look forward to a long and innovative relationship."


    Learn more about your key benefits

    • A perfect solution for the travel industry: Empowering industry professionals to create engaging loyalty programs adjusted to their clients' needs. It guarantees smooth and reliable data exchange with hundreds of partners and customers all around the world. 
    • Highly applicable in various marketing scenarios - Providing you with a full set of promotional tools that help you reach a wider audience. 
    • Putting emphasis on practicality and security - We deliver a highly scalable and secure architecture that supports your constantly growing expectations. Its user-friendly design allows you to store DATA in one secure place to which you can get quick access from anywhere in the world.
    • Always up-to-date - We are perfectly aware of the latest trends. This is why Comarch Loyalty Management for Travel Edition enables facilitated integration with your social media channels and offers a dedicated mobile application that you can use to your advantage.
    • Cloud-based system - designed to be fully compatible with Comarch Infraspace Cloud and also with all major public cloud providers (AWS, Microsoft Azure, Google Cloud) and take advantage of all capabilities, including Autoscaling, High Uptime and Availability, Backup and Disaster Recovery

    Benefits of airline loyalty programs

    Major functionalities of Comarch Loyalty Management for Travel

    Personalized Offers for Travellers

    CLM for Travel includes Offer Personalization - a unique, based on advanced Artificial Intelligence and Machine Learning technology, feature that allows users to detect patterns in the customers' behavior for they could later prepare highly personalized offers.

    Experiment with various product categories and Frequent Flyer Program scenarios and provide product recommendations that are most likely to hit the spot. Plus, use it to calculate the Customer Lifetime Value as well as determine what's the best time for presenting clients with your company's offers.

    Facilitated Loyalty Program Customization
    By using our CLM system, you will decide what the rules for marketing activities and loyalty programs are. Our product will help you set your business priorities and create personalized offers based on geolocation.

    You will also have access to the Promotions Calendar which provides a complete overview of all of your active programs and campaigns. You can use it to set automatic initiation of your programs if that’s what you need at the time. The system is flexible and fully adaptive to your requirements.
    Flexible Currency Management
    Since many of the large enterprises run their business processes on a global scale, CLM was designed to allow for quick currency conversion.

    It enables you to create many different types of loyalty points, and then it facilitates the process of purchase on the user’s side. You can as easily use CLM to transfer points to another account or make a refund, if necessary.
    Full Customer Insight

    The system provides full customer data and analyzed sales statistics to make sure you are always up-to-date with the performance of your loyalty programs.

    Not only does it give you quick access to your history of transactions, but it also allows you to easily create, manage, or merge membership accounts. CLM supports multiple ID classes (plastic cards, virtual cards), plus, it enables you to organize your customer data efficiently using a simple & intuitive interface.

    Robust Multitenancy

    Comarch’s CLM solution allows you to run and host multiple B2B and B2C loyalty programs using a single platform. It enables you to give access to loyalty programs to any authorized parties in a split of a second.

    Using CLM, you can set various loyalty program proportions for different countries or regions. It is the most cost-effective solution in terms of hardware and 3rd party software that significantly lowers the cost of system maintenance.

    Complete Partner Data Oversight
    We know that large enterprises are always in contact with their partners and that sometimes results in making necessary adjustments to meet their expectations. That is why CLM also serves as a dedicated module for providing partners with relevant data and tools in no time.

    In the CLM, you will have access to your partner’s billing configuration as well as the Data Hub - a tool responsible for streamlining the data file exchange processes. It allows users to quickly and easily integrate new partners, reducing the time and cost of new integrations.
    Advanced Administration & Reporting
    If you’re looking for a solution that will guarantee real-time processing of all of your loyalty transactions, that solution is CLM. The system can definitely serve as an extensive database for your products and stores involved.

    Not only is CLM enabled with autonomous fraud detection & prevention mechanisms, but it is also designed to support black-lists administration. Plus, it ensures constant monitoring of loyalty program members’ activity. Any kind of anomalies will be instantly reported to you via alarms & notifications.
    Intuitive Rewards Management
    Comarch’s CLM system enables you to come up with various types of rewards that you can give to your most involved customers. Those include discounts, cash-backs, giveaways, and vouchers.

    The system is a simple yet powerful platform that functions as an extensive reward catalog with many schemes and options to choose from. Create personalized reward offers that will encourage your audience to become even more involved.
    Loyalty Fraud Detection

    The Loyalty Fraud Detection functionality utilizes the Artificial Intelligence & Machine Learning algorithms so a user could easily identify atypical patterns in your loyalty program members’ behaviour (accrual and redemption transactions, collecting points, account registrations, and more) in order to prevent any financial drawbacks from happening.

    By implementing this feature, you will be instantly reported about any out-of-the-ordinary incident and, as a result, you and your team will be able to react in no time to any potential loyalty fraud cases - before they will cause any damage.

    Customer Service

    Our Contact Center application was specifically designed to facilitate processes related to the support of loyalty program members, which include communicating with the customers in real-time, as well as managing their data. It involves following a multi-step approval procedure for selected actions performed by Contact Center agents, which serves as an implementation of the four-eyes principle.

    Plus, thanks to our intuitive chat - and the AI-powered Chatbot – customers can be served straight away via the member portal, mobile application, or various communication apps such as Facebook Messenger.

    See how loyalty works

    Create personalized offers for your frequent travelers 

    Using both Comarch Loyalty Management for Travel creates entirely new business opportunities for establishing an active, personal form of communication with the members of your Frequent Flyer Programs. By having access to full customer insight, you can build loyalty offers exclusively for any of your customers. 

    Reward travelers for using your services and learn from their history of transactions how to create an offer that suits that individual their profile best

    CLM for Travel offers comprehensive & highly efficient mechanisms supporting FFP agreements between airlines and many more functionalities that can be used in any type of travel-related business - hotels, car rentals, taxi & luggage delivery services, catering services and many more. 

    Special benefits of airline loyalty programs

    Keep your customers well‑informed at all times


    • Using the CLM Mobile Application, you are able to estimate where exactly the departing passengers are located and then send them a number of dedicated mobile messages concerning their upcoming flights. Notifications will include boarding time, departure time and the gate number*. You can also set a 'go to gate' reminder to trigger itself automatically.


    • Use the CLM Mobile Application to provide passengers with detailed information about where they can pick up their luggage and what is the expected waiting time*.

    *If CLM Mobile Application is connected to SITA Common using the beacon registry, no further actions are needed.

    Inform your passengers with frequent flyer programs

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