CLM for Travel includes Offer Personalization - a unique, based on advanced Artificial Intelligence and Machine Learning technology, feature that allows users to detect patterns in the customers' behavior for they could later prepare highly personalized offers.
Experiment with various product categories and Frequent Flyer Program scenarios and provide product recommendations that are most likely to hit the spot. Plus, use it to calculate the Customer Lifetime Value as well as determine what's the best time for presenting clients with your company's offers.
By using our CLM system, you will decide what the rules for marketing activities and loyalty programs are. Our product will help you set your business priorities and create personalized offers based on geolocation.
You will also have access to the Promotions Calendar which provides a complete overview of all of your active programs and campaigns. You can use it to set automatic initiation of your programs if that’s what you need at the time. The system is flexible and fully adaptive to your requirements.
Since many of the large enterprises run their business processes on a global scale, CLM was designed to allow for quick currency conversion.
It enables you to create many different types of loyalty points, and then it facilitates the process of purchase on the user’s side. You can as easily use CLM to transfer points to another account or make a refund, if necessary.
The system provides full customer data and analyzed sales statistics to make sure you are always up-to-date with the performance of your loyalty programs.
Not only does it give you quick access to your history of transactions, but it also allows you to easily create, manage, or merge membership accounts. CLM supports multiple ID classes (plastic cards, virtual cards), plus, it enables you to organize your customer data efficiently using a simple & intuitive interface.
Comarch’s CLM solution allows you to run and host multiple B2B and B2C loyalty programs using a single platform. It enables you to give access to loyalty programs to any authorized parties in a split of a second.
Using CLM, you can set various loyalty program proportions for different countries or regions. It is the most cost-effective solution in terms of hardware and 3rd party software that significantly lowers the cost of system maintenance.
We know that large enterprises are always in contact with their partners and that sometimes results in making necessary adjustments to meet their expectations. That is why CLM also serves as a dedicated module for providing partners with relevant data and tools in no time.
In the CLM, you will have access to your partner’s billing configuration as well as the Data Hub - a tool responsible for streamlining the data file exchange processes. It allows users to quickly and easily integrate new partners, reducing the time and cost of new integrations.
If you’re looking for a solution that will guarantee real-time processing of all of your loyalty transactions, that solution is CLM. The system can definitely serve as an extensive database for your products and stores involved.
Not only is CLM enabled with autonomous fraud detection & prevention mechanisms, but it is also designed to support black-lists administration. Plus, it ensures constant monitoring of loyalty program members’ activity. Any kind of anomalies will be instantly reported to you via alarms & notifications.
Comarch’s CLM system enables you to come up with various types of rewards that you can give to your most involved customers. Those include discounts, cash-backs, giveaways, and vouchers.
The system is a simple yet powerful platform that functions as an extensive reward catalog with many schemes and options to choose from. Create personalized reward offers that will encourage your audience to become even more involved.
The Loyalty Fraud Detection functionality utilizes the Artificial Intelligence & Machine Learning algorithms so a user could easily identify atypical patterns in your loyalty program members’ behaviour (accrual and redemption transactions, collecting points, account registrations, and more) in order to prevent any financial drawbacks from happening.
By implementing this feature, you will be instantly reported about any out-of-the-ordinary incident and, as a result, you and your team will be able to react in no time to any potential loyalty fraud cases - before they will cause any damage.
Our Contact Center application was specifically designed to facilitate processes related to the support of loyalty program members, which include communicating with the customers in real-time, as well as managing their data. It involves following a multi-step approval procedure for selected actions performed by Contact Center agents, which serves as an implementation of the four-eyes principle.
Plus, thanks to our intuitive chat - and the AI-powered Chatbot – customers can be served straight away via the member portal, mobile application, or various communication apps such as Facebook Messenger.
We have found Comarch to be a great partner both from a development perspective and a strategic direction perspective. Their ability to ramp up and resource projects and initiatives has been very impressive. We have never had any regrets in choosing Comarch and we look forward to a long and innovative relationship."
