Comarch Loyalty Management For Travel

Comarch Loyalty Management provides the capability for passengers to accrue points from airline service transactions, including:

• Flights
• Ancillary Services (SSRs)

Accrual rules for flights can be set up based on the following flight data provided with a transaction:

• Distance
• Fare
• Cabin class
• Booking class
• Other flight data provided with the transaction. Examples include departure airport, destination airport, booking date, departure date, booking channel, etc.

Comarch Loyalty Management also supports points accrual for transactions with hotels, car rental services, retailers, gas stations, etc.

CLM supports the following processes required for the FFP integration between the main airline (usually the loyalty program owner) and other airline partners:

• Accrual OUT – Comarch Loyalty Management generates an accrual feed for other airlines, which receives information from the main airline’s data about flight activities connected with a loyalty number. CLM is also able to process the handback file from an other airline, and store information about whether accrual was accepted or rejected by the other airline.
• Accrual IN – CLM processes transactions provided by other airlines, allocates points to customers and generates the handback file together with information about each accrual transaction and whether it was accepted or rejected.
• Retro OUT – CLM exports retro claims submitted by the main airline’s customers for flights taken an other airline, and processes the response file provided by the other airline, which contains information about whether each retro claim was accepted or rejected and the reason for any rejection. 
• Retro IN – CLM processes retro claims files submitted by an other airline’s customers for flights taken with the main airline, and generates a response file which is exported to the other airline and contains information about whether each retro claim was accepted or rejected, and the reason for any rejection. Verification is based on the main airline’s flight data source and configured conditions (such a permitted back-dating period). 
• Billing OUT – CLM generates billing files which contain information taken from the accrual transactions for the other airline’s flights, supplemented by billing-specific information such as the monetary value of the points.
• Billing IN – CLM processes an other airline’s files, which contain airline transactions for the main airline’s flights for which points were accrued together with the amount of money the main airline should pay. CLM generates the billing response file with information for each billing record about whether or it was accepted, and the reason for any rejection.

Comarch Loyalty Management supports the following types of airline rewards allowing customers to redeem points either for themselves or someone else:

• Airline ticket
• Cabin class upgrade
• SSR (special service request)

CLM supports three methods of calculating airline reward price in points:

• Dynamic – based on ticket price
• Region – based on departure and destination airport locations, for example from Europe to North America 
• Distance – based on the distance between the departure and destination airports

Reward pricing is also differentiated on the basis of cabin class, flight booking class, and the following pricing modes:

• Itinerary – one reward is applied for the whole itinerary. The reward is selected according to cabin class and by the reward partner (usually the marketing airline)
• Route – one reward is applied per route, meaning the departure (outbound) or returning (inbound) segments. For a round trip (RT), two rewards are applied – one for outbound segment, and a second for the inbound segment. Each reward is selected according to cabin class and by the rewards partner (usually the marketing airline)
• Segment – one reward is applied per segment. Each reward is selected according to cabin class and by the reward partner (usually the marketing airline). Each segment can have a different cabin class and different reward partner (the marketing airline).

Customers are also able to redeem points or points and money (fixed or dynamic value), for themselves or someone else, for:

• Hotel room stay reward
• Car rental reward

CLM handles any missing airline accrual transaction by allowing a customer to request a retro claim. It is possible to configure the period in which such a request may be back-dated in relation to the flight departure date, by defining:

• Minimum number of days (e.g. 14) that must have passed since the departure date before a retro claim may be requested 
• Maximum number of days (e.g. 180) after the departure date, by which a retro claim must be requested

CLM is able to accept and store airline accrual transactions (for flights and SSRs) without the loyalty number. Such transactions are used for the automatic retro verification process.

If an airline is unable to provide non-member transactions for any reason, the CLM can export retro requests in as a batch file and import a response batch file.

Online integration with a flight data source is also possible, but it is subject to implementation integration within a specific project.

If the automatic retro verification process is unsuccessful for a configured number of retro processing cycles (e.g. three), the retro claim needs to be handled manually by contact center agents who can either accept or reject it (providing an appropriate reason for any rejection).

Comarch Loyalty Management can verify whether the loyalty customer’s name matches the passenger name provided in the process of an airline accrual transaction. The following algorithms are available as alternate matching methods, and can be chosen during partnership configuration with an airline partner:

• Basic name matching
• Standard name combination
• Custom name similarity
• Extended name combination
• Jaro-Winkler
• Title cutting

To solve the problem of non-Roman characters in customers’ names, Comarch has developed a transliteration process in CLM. This process converts non-standard characters into ANSI, which means that the algorithm specified for the most commonly used languages converts every single non-standard character into its ANSI counterpart.

CLM allows the following types of elite tier benefits to be configured:

• Bonus points collected with accrual transactions
• Longer or no expiration period for points
• Redemption discounts

Additionally, there is an option to define a list of benefits for a given elite tier, which customers in this segment can choose. They include, for example:

• Free seat reservation
• Free baggage
• Free fast track

Some of the benefits can be configured to be auto-activated for a given elite tier, and will therefore be applied to all customers in that segment. Others can be configured as selectable, allowing customers to choose benefits when they enter the elite tier, or pre-select those that they would like when they pass the segment threshold.

Elite tier benefits can be selected from among the rewards (for example, vouchers or goods) in the rewards catalogue configured in the CLM. Additionally, elite customers may select as a benefit the option to nominate others to the tier. This includes those who are not members of the program, who will be granted elite tier status upon enrolment).

Comarch Loyalty Management allows credit cards issued to loyalty program customers to be linked with their loyalty accounts. The linking process assigns a credit card identifier (not the actual credit card number) to the customer’s account. This means that transactions carried out via a credit card partner can be processed without the customer’s main loyalty identifier. Information about credit cards linked to a customer’s loyalty account can be used during processing of transactions or other events, which makes it possible to award some benefits (such as bonus points) just to those customers.