Airports want to dynamically and personally market products and services to passengers while they are on the premises. However, to do all this, airports need more information about their travelers. In order to better serve and market to travelers or business people and encourage them to stay, engage in and use facilities, airports must employ innovative marketing initiatives and loyalty programs powered by a cutting-edge IT platform.
The answer is simple: the more people travel or spend at the airport, the more benefits and rewards they receive. Loyalty programs can cover most aspects of getting through the airport, including discounts on parking, free entrance to airport lounges, collecting points when shopping at airport stores, eating and drinking, currency exchange and free gifts at many stops along the way.
Thanks to connection and cooperation with partners from various businesses associated with air transportation, a multi-partner loyalty program powered by Comarch Loyalty Management will be extremely attractive for individual and business customers, airport visitors, and airport staff as they will be able to get valuable benefits quickly. By performing their standard activities related to traveling they'll receive an additional reward for it.
Comarch Loyalty Management with associated applications helps create a strong relationship between airport and passengers, through recognition of the passenger as an individual and fostering sales of products and services associated with air travel that is offered at the airport.
Key system functionalities of the Comarch Loyalty Management solution include:
Smartphones and various mobile applications have become inseparable elements for travelers. The benefits of mobile solutions are also appreciated by the loyalty program operators. In response to current needs and market trends, Comarch created a new solution - Comarch Loyalty Management Mobile Application - that together with Comarch Beacon allows you to enrich your loyalty program and create new, contextually rich mobile experiences for travelers and influence their behavior anytime during their stay at an airport.
Comarch Loyalty Management Mobile App along with our brand new micro-location technology Comarch Beacon opens up new opportunities to improve travelers’ experiences thanks to targeted and personalized communication.
Waiting for a flight can be extremely boring. To be competitive, airports must provide clients with a solution based on engagement mechanisms. Comarch Customer Engagement gives you the possibility to define a dedicated gamification path for any client. The engagement mechanisms make it interesting thanks to a system of challenges, leaderboards, and badges.