Comarch Loyalty Management for Airports

Nowadays airports face many challenges. Passengers waiting at the terminal are often unaware of opportunities that an airport provides.


Airports want to dynamically and personally market products and services to passengers while they are on the premises. However, to do all this, airports need more information about their travelers. In order to better serve and market to travelers or business people and encourage them to stayengage in and use facilities, airports must employ innovative marketing initiatives and loyalty programs powered by a cutting-edge IT platform.

Why do passengers love airport loyalty programs?


The answer is simple: the more people travel or spend at the airport, the more benefits  and rewards they receive. Loyalty programs can cover most aspects of getting through the airport, including discounts on parking, free entrance to airport lounges, collecting points when shopping at airport stores, eating and drinking, currency exchange and free gifts at many stops along the way.

Thanks to connection and cooperation with partners from various businesses associated with air transportation, a multi-partner loyalty program powered by Comarch Loyalty Management will be extremely attractive for individual and business customers, airport visitors, and airport staff as they will be able to get valuable benefits quickly. By performing their standard activities related to traveling they'll receive an additional reward for it.

Comarch Loyalty Management with associated applications helps create a strong relationship between airport and passengers, through recognition of the passenger as an individual and fostering sales of products and services associated with air travel that is offered at the airport.

Why passengers love airport loyalty programs?


Key system functionalities of the Comarch Loyalty Management solution include: 

  • Full customer insight
  • Attractive offer definition
  • Omni-channel customer interaction
  • Comprehensive rewards management
  • Easy member self-service
  • Advanced administration & reporting
  • In store member service
  • Full management of customer data & behavioral information
  • Detailed transaction history 
  • Social media data capture
  • Multidimensional & dynamic segment/tier creation 
  • Multiple account hierarchy (individual & household accounts)
  • Merging accounts
  • Multiple ID support (plastic card, virtual card, NFC, key fob, invoices)
  • Comprehensive support of customer enrollment
  • Member preferences management
  • single or multi-partner promotions
  • bonus and status points for transactions in shops and for purchases of airport services
  • various discount rules specified in context of particular customer groups, product categories, purchase history etc.
  • robust and user-friendly promotion designer
  • wide range of attributes for promotion design
  • multiple promotion benefits as a result of one transaction
  • automatic initiation of promotions related to specific events and traveler activities
  • ability to set various priority rules  for promotions
  • promotion calendar with a complete view of all active promotions
  • various coupon types (paper form and virtual)
  • conversion and recalculation of tenders between partners
  • Robust promotion designer 
  • Single or multi-partner promotions
  • Multiple promotion benefits as a result of one transaction
  • Automatic initiation of promotions related to specific events
  • Ability to set different priority rules  for promotions
  • Creating & grouping business rules 
  • Geolocation-based offers
  • Promotion calendar with a complete view of all active promotions 
  • Qualification & downgrade rules for membership tiers
  • Various coupon types (paper and digital)
  • Mass or personalized messages via email/text message/ POS/mobile application/website 
  • Real-time messages with personalized content
  • Sending surveys and collecting answers saved as new customer attributes 
  • Notifications on mobile application for geo-located push or pull offers 
  • Content publication on Facebook fan page
  • Enhanced smart message editors for email, text message and POS channels
  • Messages printed on a customer's receipt
  • Multi-language message versions
  • Import content prepared by marketing agencies
  • Customized website for specific segments/tiers
  • Access to central repository for all digital media
  • Claim management within Contact Center module
  • Various types of rewards (discounts, gifts, cash-back, giveaways, vouchers, partners’ products/services)
  • Various types of reward schemes & logistics management 
  • Reward catalogue accessible from all devices and in stores 
  • Benefits tailored to specific customers not available for others
  • Flexible reward price plans: “points only”, “points plus money” – different for each channel
  • Suggested (“related”) rewards 
  • Multiple redemption channels: POS, Call Center, Customer Web Portal, mobile application, partner sites, home delivery
  • Points donation/transfer
  • Auctions & instant win lotteries
  • Cancellation of redemption transactions
  • Real-time access to profile data, points balance and transactions’ details 
  • Set up personal contact preferences: channels and promotion types 
  • Opt‐in/out to geo-located offers and shopping quests
  • Reward redemption & orders in a most convenient way and scheme for customers
  • Dedicated wish list of rewards
  • Interactive surveys available via all channels with extra points/bonuses for their completion
  • Personal program statistics & progress bars of loyalty program activity 
  • ”Member-gets-member”
  • Rating products/rewards/services and  sharing opinions in social media
  • Check-ins on Facebook wall
  • Store locator accessible from member portal and mobile app.
  • In-store Application for tablets dedicated for cashiers in retail outlets
  • intuitive application for cashiers in retail outlets
  • solution dedicated for retailers not integrated with the program through the POS terminal
  • available for tablet devices
  • easy points accrual & redemption
  • quick enrollment in the program
  • passenger identification by scanning a loyalty card
  • loyalty member account details

Travelers and loyalty are mobile


Smartphones and various mobile applications have become inseparable elements for travelers. The benefits of mobile solutions are also appreciated by the loyalty program operators. In response to current needs and market trends, Comarch created a new solution - Comarch Loyalty Management Mobile Application - that together with Comarch Beacon allows you to enrich your loyalty program and create new, contextually rich mobile experiences for travelers and influence their behavior anytime during their stay at an airport.


Learn more

CLM Mobile App for Airports

Use Comarch Beacon to build richer, more personalized experiences for passengers at your airport


Comarch Loyalty Management Mobile App along with our brand new micro-location technology Comarch Beacon opens up new opportunities to improve travelers’ experiences thanks to targeted and personalized communication.


Learn more

Comarch Beacon

Gamify your airport loyalty program


Waiting for a flight can be extremely boring. To be competitive, airports must provide clients with a solution based on engagement mechanisms. Comarch Customer Engagement gives you the possibility to define a dedicated gamification path for any client. The engagement mechanisms make it interesting thanks to a system of challenges, leaderboards, and badges.


Learn more

Gamify your airport loyalty program


  • Additional revenue from increased retail sales and commercial services
  • Better knowledge of passenger profile and member’s purchasing habits
  • Increase in passenger loyalty and satisfaction
  • More personalized and efficient airport experience
  • Improved targeting offers and member actions based on segments related to their transaction history
  • Greater number of high value marketable members
  • Differentiation from other airports and increase in airport attractiveness within its commercial catchment area


  • Better business relationships with commercial tenants and partners
  • Integration of services offered within an airport area
  • IT solution suited for future expansion
  • Adaptation to new technologies like Apple Passbook, mobile app's, Beacons, or Google Glass to provide easier access to relevant information
  • Process improvement and acceleration for participating point-issuing partners
  • Efficient marketing tool, which can be utilized together by airport partners or on separate basis

Our Clients



    Comarch Loyalty Management for BP GLOBAL
  • Heathrow Airport

    Heathrow Airport

    Comarch Loyalty Management for Heathrow Airport
  • Jetblue Airways

    Jetblue Airways

    Comarch Loyalty Management Travel Edition at Jetblue Airways
  • Hudson’s Bay Company

    Hudson’s Bay Company

    Comarch Loyalty Management implementation at Hudson’s Bay Company
  • True Value

    True Value

    Comarch Loyalty Management implementation at True Value
  • Brussels Airlines

    Brussels Airlines

    Implementation of Comarch Loyalty Management for Brussels Airlines
  • Enterprise Rent-a-Car

    Enterprise Rent-a-Car

    Comarch Loyalty Management for Enterprise Rent-a-Car
  • Livelo Brasil

    Livelo Brasil

    Implementation of Coamrch Loyalty Management at Livelo Brasil
  • Natura Brasil

    Natura Brasil

    Implementation of Comarch Loyalty Management
  • Vingroup


    Vingroup a coalition loyalty program in Asia
  • S7 Airlines

    S7 Airlines

    Comarch Loyalty Management at S7 Airlines
    More success stories

    Related materials

    Comarch Included in the Forrester Report “Now Tech: Loyalty Marketing, Q4 2018”

    White Paper: B2B Loyalty & Engagement Programs

    Video: Loyalty Management implementation at Hudson’s Bay

    Comarch Loyalty Management in the Gartner report

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