Loyalty for Banking

Customer Loyalty Platform for Banking Industry

From Transactions to Long-Lasting Trust

Drive deeper engagement with data-driven Comarch Loyalty Marketing Platform for Banking. Don't just bank on loyalty, invest in it

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Customer Loyalty Platform for Banking Industry

Customer Loyalty Program for the Banking Industry

Beyond Banking Products:
Create Loyalty Programs that Win

As digital banking becomes the norm and customer expectations skyrocket, it's time to supercharge your loyalty program. Stop selling financial products and start building your customers' dreams! With Comarch Loyalty Marketing Platform, leverage AI for personalized offers that resonate with your customers, driving engagement and loyalty. Our secure, cloud-based platform empowers you to offer a wider range of rewards beyond banking products, ensuring your bank remains their trusted financial partner. Rest assured, your customers' data is protected with state-of-the-art security measures and PCI compliance.

Conquer Every Banking Loyalty Challenge with Comarch

Make Your Card the First Choice for Clients

Drive primary card usage with tailored loyalty programs and a wide range of rewards.

Jumpstart Your Loyalty Program

Leverage pre-built configurations and multi-country support to get your program up and running quickly.

Beyond Banking, Beyond Borders

Offer a diverse range of non-banking rewards that resonate with your customers worldwide.

Who are our clients?

Al Rajhi Bank
Bancolombia
Livelo S.A.
National Bank of Bahrain
Nedbank Limited
Lafayette

Key Loyalty Platform Features
for the Banking Industry

Learn more about the main modules of the Comarch Loyalty Marketing Platform 

Partner Management

Build stronger relationships with various types of partners.

End-to-end Voucher Management

Quickly expand the rewards and benefits of your program’s portfolio.

Gamification features

Drive engagement and attract younger customers with challenges, badges, and progress bars.

Put it to the test 🧪
See our loyalty marketing platform in action!

Bank on AI-Powered Loyalty

Comarch Loyalty Marketing takes banking loyalty to the next level. We leverage cutting-edge AI to personalize rewards and interactions for each customer, building stronger relationships and boosting engagement.

  • Forget one-size-fits-all rewards. Our AI learns your customers' spending habits and preferences for financial products, automatically tailoring rewards that matter most to them.
  • Say goodbye to fraudulent activity. Our intelligent detection tools identify and shut down suspicious transactions, keeping your program secure and trustworthy.
  • MAIA (My Artificial Intelligence Assistant), your built-in AI assistant, automates program management, provides data-driven insights, and optimizes your banking loyalty strategy for maximum impact.

AI-powered Banking Loyalty Platform

Hyper-Personalized Rewards in Banking Loyalty Program

Create Hyper-Personalized
Promotions & Offers

  • Brand Promotion Engine is here to deliver hyper-personalized rewards for your bank’s customers. Go beyond generic offers and use AI to understand your customers' unique financial needs and goals.
  • Define custom promotions based on virtually any banking activity, from responsible credit card use and frequent mobile deposits to signing up for new accounts or completing online financial assessments.
  • Our user-friendly platform streamlines program creation. Leverage pre-defined templates for common banking rewards and rely on AI recommendations to craft targeted offers that resonate with each customer.

Tiered Banking Loyalty Program

Elevate Banking Experiences with a Tiered Loyalty Program

Motivate customers to deepen their relationship with your bank by implementing a tiered loyalty program with Comarch Loyalty Marketing Platform.

  • Define tiers based on banking activities with progressively attractive rewards for each tier, like exclusive interest rates, priority customer service, or access to specialized financial advisors.
  • Keep members informed about their progress within the program through clear and accessible dashboards. They can track loyalty points, visualize their path to the next tier, and be notified about exclusive rewards awaiting them.
  • Create a sense of exclusivity within your bank by offering dedicated member clubs, invitation-only VIP events, or premium content on financial tools and strategies.

Collect and Utilize Zero & First-Party Data

Collect and Utilize
Zero & First-Party Data

  • Gain a deeper understanding of your customers' financial habits and preferences by leveraging our AI-powered loyalty management system. This goes beyond basic demographics. Imagine uncovering insights like preferred investment strategies, budgeting tools they rely on, or even their interest in specific loan products.
  • With this rich data at your fingertips, you can craft personalized loyalty programs that truly resonate with each customer. Start offering targeted rewards for frequent mobile banking users, loyalty points for responsible credit card use, or exclusive financial advice for high-net-worth individuals.

 

Highly Customizable & Modular Banking Loyalty Solutions

With the power to...

  • Design programs that cater to individual customer needs and preferences.
  • Leverage zero & first-party data to gain deep insights into customer behavior for targeted promotions and offers.
  • Go beyond banking products with rewards from various categories.
  • Motivate customers to deepen their relationship with your bank through tiered benefits

 

  • Provide members with clear and accessible views of their progress and rewards.
  • Save time and resources with an intuitive platform.
  • Launch and manage programs across different regions.

 

Trusted by Leaders in the Banking Industry

  • axa
  • bnp
  • ing
  • NBB

Tell Us Your Case 💬

Upcoming RFP? More info about product and services? Talk integrations? Need a price estimation?

Set up a 30-minute discovery call with our loyalty experts

We're recognized by

Gartner Loyalty Magic Quadrant2023 Market Guide for CSP Revenue Management and Monetization Solutions”

LEARN MORE

Forrester Loyalty Wave

“The Forrester Wave™: Loyalty Technology Solutions, Q1 2023”

LEARN MORE

Loyalty360

Loyalty360 Award for Top CX Strategy

LEARN MORE

Integrate Now
and Focus on What Matters

Thanks to our banking expertise, you can combine our loyalty management system with your existing tech stack and launch your banking program bump-free. We understand that banking needs can be unique – if needed, you can always get one of our trusted partners or us to develop custom integrations over API to match your specific requirements.

Banking-Centric In-House &Third-Party Integration

Connect your banking loyalty program across all channels

CLM integrates effortlessly with your existing banking infrastructure, including core banking systems, online banking platforms, and mobile banking apps.

  • Ensure a smooth experience for both you and your customers.
  • Integrate with hundreds of industry-leading financial technology providers.
  • Leverage pre-configured integrations for a rapid and personalized program launch.

Loyalty Platform Integrations

Why you can trust us

  • We have built a truly trustful relationship with Comarch and I am pleased to see all local BP branches satisfied with this relationship. The work we have done together has fully satisfied our expectations and by this I mean on a global and local level. Comarch’s specialists have huge experience and are always full of innovative ideas on how to make the program even better and more attractive.

    Oliver Martinet
    Marketing Director at BP Europe

  • The goal was to create an inclusive ecosystem that would help the client save and benefit in every aspect of day to day life. With assistance from Comarch the Enoc loyalty team was able to create a convenient loyalty programme of collaborating partners all across the middle east rewarding every customer for their refueling or shopping experience. The Yes app is accessible and easy to navigate towards exciting and instant rewards.

    Suryaveer Singh
    Head of Loyalty, Enoc

  • With Comarch Loyalty Management we are using a tool that, based on one IT platform, allows each country to adapt the program SMILE & DRIVE to its market specific needs. Using the same scope of functionalities, program rules and parameters can be adapted in such a way that in each country specific points’ rules and promotions can be put in place.

    OLIVER GÖPFERT
    Project Manager at OMV

    FEATURED CASE STUDY

    Comarch & Livelo Brasil: Building a Loyalty Powerhouse

    Implementation of Comarch Loyalty Management in Bank

    Facing the challenge of merging programs from two-thirds of Brazil's biggest banks, Livelo Brasil partnered with Comarch to create a dynamic, multi-partner loyalty program. Comarch's expertise facilitated a seamless data migration (16+ million accounts!) and system integration, propelling Livelo to become one of Brazil's leading loyalty programs in just nine months.

    Here’s how we did it

    Comarch & Livelo Brasil - Implementation of Comarch Loyalty Management in Bank

    Banking-Grade Security:
    Protect Your Data and Reputation

    Comarch Loyalty Marketing Platform has all it takes to help you protect sensitive banking information. 

    Data Protection

    We utilize industry-leading security protocols, hold relevant certifications, and conduct regular penetration testing to ensure the safety of your customer information. Additionally, features like multi-factor authentication offer an extra layer of protection.

    Loyalty Fraud Detection

    Our AI/ML-powered system can identify anomalies in customer behavior specific to banking activities, such as suspicious spending patterns or attempted account takeovers. Take swift action and prevent fraudulent activities before they impact your business.

    Certificates

    Set up a free 30-minute session with one of our industry experts

    Describe your case and learn the basics about our product

    Wojciech Kempny - Loyalty Consulting Director
    Wojciech Kempny
    Loyalty Consulting Director

    Tell Us Your Case 💬

    Upcoming RFP? More info about product and services? Talk integrations? Need a price estimation?

    Set up a 30-minute discovery call with our loyalty experts

    Recent resources

     

     

    Deposits of Inspiration

    Learn More on Customer Loyalty in the Banking Industry

    Frequently Asked Questions

    Tell Us Your Case 💬

    Upcoming RFP? More info about product and services? Talk integrations? Need a price estimation?

    Set up a 30-minute discovery call with our loyalty experts