Comarch Loyalty Consulting
Strong brand advocacy, strong enterpriseAdjust your loyalty strategy to meet market challenges
Gamechanger in LoyaltyEnhance your ability to boost customers’ long-term engagement with gamification
Healthy loyalty program means wealthy businessEvalute your program performance using Comarch DIAMETRICS®
Getting the right tools for driving customer loyalty is one thing. Using market-proven methodology like DIAMETRICS® is another. Knowing how to use them effectively to gain a competitive advantage in today's data-driven business environment is something else entirely.
Analogically, building a successful marketing strategy involves taking a customer-centric, cross-functional approach throughout the whole organization. It also requires a deep understanding of the relationships between people and modern technologies. That's what we're here for.
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Loyalty Strategy
There are countless important decisions needed to be made before one can bring a complex loyalty program to life.
Combining a robust technology, top-of-the-line customer experience, highly engaging content, relevant management of marketing resources, and solid fraud prevention policy - all at the same time - can be quite difficult. Don’t worry - we’ll take care of it. -

Digital Transformation
The process of incorporating new technologies into one's business is one of our main areas of expertise.
Our goal is to help companies face the challenges posed by the digital revolution. Having many years of experience in running successful loyalty projects all around the world, we can be your guide on your way to becoming a digital leader.
Our services
Our clients
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JetBlue Airways
Development of a successful Engagement Strategy and Implementation Support during redesign phaseRead more -

Vingroup
Creation of new Loyalty Program Concept and identify the direction of developmentRead more -

Heathrow Airport
Ongoing Implementation support and Program RedesignRead more 
True Digital
Creation of a new Loyalty Concept for the True You App and Innovation Architecting related to customer satisfaction
Costa Coffee
Project management during implementation of Comarch Loyalty management. Ongoing Implementation Support and development of an Engagement Strategy
METRO GROUP
Development of Loyalty Program Concept, Customer Value Proposition enhancements, validation of Business Model
Our publications
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12 Oct 2026
Loyalty platform selection: what to ask about roadmap, upgrades, and AI before you signDon't pick a loyalty platform for the demo - choose it for 2029. Discover how a roadmap built on AI, scalability, and flexibility turns platform limitations into long-term growth.
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09 Oct 2026
Paula Chellew on Hyper-Personalization & AI | Loyalty Personality QuizHyper-personalization or rock-solid reliability: which one actually keeps a loyalty program alive? Paula Chellew, IT Solution Manager at Copa Airlines, spends her days keeping an airline's systems running, so she has a view.
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08 Oct 2026
Winning Loyalty in Mexico is an Operational Problem, Not an Emotional OneAccording to The Wise Marketer’s research sponsored by Comarch Loyalty, over 59% of active loyalty participants in Mexico operate with a strictly monetary mindset, and 82% stand ready to switch to a competitor for a better incentive.
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