Getting the right tools for driving customer loyalty is one thing. Using market-proven methodology like DIAMETRICS® is another. Knowing how to use them effectively to gain a competitive advantage in today's data-driven business environment is something else entirely.
Analogically, building a successful marketing strategy involves taking a customer-centric, cross-functional approach throughout the whole organization. It also requires a deep understanding of the relationships between people and modern technologies. That's what we're here for.
There are countless important decisions needed to be made before one can bring a complex loyalty program to life.
Combining a robust technology, top-of-the-line customer experience, highly engaging content, relevant management of marketing resources, and solid fraud prevention policy - all at the same time - can be quite difficult. Don’t worry - we’ll take care of it.
The process of incorporating new technologies into one's business is one of our main areas of expertise.
Our goal is to help companies face the challenges posed by the digital revolution. Having many years of experience in running successful loyalty projects all around the world, we can be your guide on your way to becoming a digital leader.
Dr. Yuping Liu-Thompkins, who founded and now is the Director of the Loyalty Science Lab (a well-known marketing research facility at Old Dominion University), has recently shared some exciting insights that her and her team have garnered in the last few years.
What do bank loyalty programs look like in South Africa? How important is understanding the laws of loyalty psychology and behavioral economics for the success of such programs?
Listen to the latest episode of the "Let's Talk Loyalty" podcast featuring Comarch's Consulting Director for the Middle East & Asia markets, Bartłomiej Demczuk