Getting the right tools for driving customer loyalty is one thing. Knowing how to use them effectively to gain a competitive advantage in today's data-driven business environment is something else entirely.
Analogically, building a successful marketing strategy involves taking a customer-centric, cross-functional approach throughout the whole organization. It also requires a deep understanding of the relationships between people and modern technologies. That's what we're here for.
There are countless important decisions needed to be made before one can bring a complex loyalty program to life.
Combining a robust technology, top-of-the-line customer experience, highly engaging content, relevant management of marketing resources, and solid fraud prevention policy - all at the same time - can be quite difficult. Don’t worry - we’ll take care of it.
The process of incorporating new technologies into one's business is one of our main areas of expertise.
Our goal is to help companies face the challenges posed by the digital revolution. Having many years of experience in running successful loyalty projects all around the world, we can be your guide on your way to becoming a digital leader.
Last update: 2021-01-19
In this week’s episode of #loyaltyexpertsvoice, Jakub Dembiński, Head of Business Development at Comarch, talks about “the loyalty effect,” specifically how today’s companies can generate revenue using immersive, personalized loyalty programs.
Last update: 2021-01-05
Here to open this year’s #loyaltyexperts series is Bindu Gupta, Head of the Loyalty Strategy Consulting Team at Comarch. Enjoy the video, and keep an eye out for more such content!
Last update: 2020-12-22
In this episode of the #loyaltyexpertsvoice series, we’re talking about multi-partner loyalty programs.