True Value is one of the world’s largest retailer-owned hardware cooperatives, representing independent retailer locations in over 60 countries with retail sales in their communities totaling about $5.5 billion. By focusing on local expert advice, the best products for DIY enthusiasts and superior customer service, each independently owned True Value store strives to be the best hardware store in its town.
The True Value Rewards program supports that effort by rewarding loyal customers with points for every dollar spent, which can be edeemed for discounts, together with members-only offers during the year. Program members can earn points for ship-to-store purchases and receive a $5 Reward Certificate for every 2,500 points. Over 800 U.S. stores participate in True Value Rewards.
True Value was implementing several new technologies as part of its
True Value launched the
The improved platform needed to work seamlessly within True Value’s
Comarch successfully completed the project, migrating millions of accounts and thousands of existing rules - on time and within budget. The system is hosted in a Comarch Data Center in the United States.
Enhancements with Comarch since the initial launch include an integrated mobile app as well as real-time integration into True Value’s multiple POS systems. The fully integrated mobile app is available on the Android and iOS platforms. Features include mobile-only offers, targeted promotions and an interactive store finder based on geolocation.
One of the main challenges for customer-oriented enterprises is to create a strong bond between customers and the brand.
"Selecting a new loyalty platform was part of our strategic initiative to leverage data and insights from all consumer touchpoints to influence merchandising, growth and marketing decisions. In our loyalty RFP, we were looking for a partner with deep experience providing innovative and flexible solutions. Comarch throughout the RFP process demonstrated how their solution was a fit, both for
our current and future needs. Conversations with Comarch’s client references confirmed their ability to deliver both out-of-the-box and customized elements of their solutions. They also highlighted that Comarch delivered on what they promised during the RFP process throughout implementation as well as ongoing support."
Senior Director Omnichannel Marketing at True Value