Loyalty Marketing & Rewards Programs
A commissioned study conducted by Forrester Consulting on behalf of ComarchDownload Your Free Copy
Enterprise Rent-A-Car is an internationally recognized car rental company founded in 1957 and is owned and operated by St. Louis-based Enterprise Holdings. The brand has more than 7,000 rental offices in the United States, Canada, the UK, Ireland
In 2011, Enterprise Rent-A-Car decided to re-launch its Enterprise Plus loyalty program. The scheme allows members to earn points for qualifying rentals in the U.S., Canada and Puerto Rico. Points can be redeemed anytime for free rental days on any vehicle throughout the company’s network. There are no blackout dates, and the collected points do not expire as long as program members make a qualifying rental at least once every two years. Program members are provided with a dedicated phone number, members-only check-in at participating locations and exclusive, members-only offers.
Enterprise Rent-A-Car decided to purchase the Comarch Loyalty Management for Car Rentals system in order to re-launch its loyalty program. The following modules have been implemented:
Comarch Loyalty Management for Car Rentals is an industry-tailored version of the Comarch Loyalty Management for Airlines system, thus it is able to provide car-rental corporations with an expanded set of functionalities already in use in Frequent Flyer Programs
Enterprise-class IT system that empowers loyalty programs for car rental chains.
"Comarch has been a true partner not only during the design, build and launch phases of the program, but also throughout the first year as we’ve made enhancements to both the program and the system that supports it. Their team has worked tirelessly with our internal IT teams to ensure that communication between the two systems is optimized and seamless to our customers, thus enhancing their overall experience and satisfaction with the program."
James Stoeppler Asst.
Vice President Brand Marketing