Presented by Loyalty TV

Let’s Talk Loyalty created the world’s first podcast and TV channel for loyalty marketing professionals.

Founded by loyalty expert Paula Thomas, it offers insights for those who design, run, and optimise loyalty programmes worldwide. Through interviews with world-class brands and industry leaders, Let’s Talk Loyalty has become a key source of ideas and innovation in the loyalty space. Each week, loyalty specialists from around the world share the latest trends, strategies, and success stories.

Latest Episode

Bank of America's Preferred Rewards

In this episode of Loyalty TV, Paula Thomas is joined by Shikha Narula, Managing Director, Head of Consumer & Small Business Product Strategy, Transformation, and Rewards at Bank of America - one of the world’s largest financial institutions, serving approximately 69 million consumer and small business clients globally.

As Bank of America celebrates the ten-year anniversary of its flagship Preferred Rewards Program, Shikha shares exclusive insights into the program's remarkable achievements, including a membership base of over 11 million members, a 99% retention rate, and standout partnerships like the coffee/cash-back initiative with Starbucks in the US market.

Tune in to discover how Bank of America's award-winning loyalty strategy sets new standards in the financial services industry, offering unparalleled value and engagement for its members.

Hassle-Free Integration

Hassle-Free Integration and Robust Data Security

The Comarch Loyalty Marketing Platform integrates with your existing systems, including CRMs, e-commerce platforms, and more to minimize the risk of disruptions. As an IT company at our core, we provide hands-on support to help you onboard.

Built-in GDPR compliance, anonymization, and profiling consent features guard your customers’ data. Additionally, measures such as AI-powered fraud prevention and data encryption guarantee that your information is secure.

Decades of Expertise & Trust

With more than 30 years of expertise, Comarch has become a respected name around the world. Top research firms such as Gartner, Forrester, and Loyalty360 have acknowledged our creativity, and leadership. On a daily basis, we assist almost 300 million end-users of our customers’ loyalty programs.

One example of our dedication to the loyalty sector is the worldwide Customer Loyalty Predictions 2025 report—a part of our comprehensive market research. When you choose Comarch as your partner, you're getting an experienced team dedicated to producing tangible outcomes.

Loyalty at First Click: The Tech Behind the Trust

Loyalty Program Management

Think of this as your toolkit for building relationships that stick. Set up tiers, points, badges, lotteries, and gamified challenges to keep them hooked. Plus, with built-in fraud detection, you can focus on rewarding loyalty without worrying about sneaky business.

Marketing Automation & Omnichannel Engagement

Why chase customers when you can be everywhere they are—automatically? Our platform makes sure your messages land at the right time, on the right channel, without you lifting a finger. Whether it’s an email, app notification, or SMS, they feel personal, not pushy.

AI & Data Analytics

Ever wish you could read your customers’ minds? Our AI comes pretty close. It tracks behavior, spots patterns, and helps you serve up offers and experiences that feel tailor-made. The best part? It keeps learning, so your campaigns just get better over time.

Customer Journey Orchestration

We are firm believers in the power of emotional loyalty. And to achieve that, you can carefully design every step of your customer journey to make them feel important from the very first contact.

Measurable ROI

Marketing is more fun when you know it’s working. With real-time reporting, you’ll see exactly how your loyalty efforts boost engagement, retention, and revenue. No guessing, no fluff — just clear numbers showing what’s working and where to tweak.

Multi-Industry, Global Reach

People love feeling valued, no matter if you’re running an airline or a clothing label. Our platform is built to scale, so you can run programs that fit your industry and speak to customers no matter where they are.