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  • Technology is not necessarily the defining factor that delivers success [in #loyalty] – it’s what you do with it
    05/10/2022
    16 min
    Technology is not necessarily the defining factor that delivers success [in #loyalty] – it’s what you do with it

    In this special episode of #loyaltyexpertsvoice, we talk to Mark Bergdahl, Managing Director at Loyalty Consulting

  • Loyalty Trends in the US
    04/20/2022
    3 min
    Loyalty Trends in the US

  • Livelo's Loyalty Leadership in Brazil [podcast]
    08/12/2021
    Last update 08/12/2021
    1 min
    Livelo's Loyalty Leadership in Brazil [podcast]

    What will happen if your company takes a more customer-centric approach? Well, it may become one of the most profitable companies in the country – we kid you not! Want an example?

  • Loyalty Science Lab Insights [podcast]
    07/08/2021
    1 min
    Loyalty Science Lab Insights [podcast]

    Dr. Yuping Liu-Thompkins, who founded and now is the Director of the Loyalty Science Lab (a well-known marketing research facility at Old Dominion University), has recently shared some exciting insights that her and her team have garnered in the last few years.

  • Innovative Ideas Driving Banking Loyalty in South Africa
    07/01/2021
    53 min
    Innovative Ideas Driving Banking Loyalty in South Africa

    What do bank loyalty programs look like in South Africa? How important is understanding the laws of loyalty psychology and behavioral economics for the success of such programs?

  • Top 5 technology plugins to boost your loyalty program in 2021
    04/27/2021
    3 min
    Top 5 technology plugins to boost your loyalty program in 2021

    In this week’s episode of the #loyaltyexpertsvoice series, Marco Ricci, Partner Channel Manager for Comarch Loyalty Marketing Cloud, reveals why some of today’s loyalty management platforms fail at helping companies keep their clients engaged. He also presents his top 5 technology plugins that can help you create fun, highly memorable customer experiences, including game-like mechanics and messaging, as well as e-commerce, paid media, and social media connectors. Enjoy!

  • Mobile Payments in the Oil & Gas Industry
    04/20/2021
    3 min
    Mobile Payments in the Oil & Gas Industry

    In this week’s episode of the #loyaltyexpertsvoice video series, Sami Nachawati, Consulting Director at Comarch, presents a few numbers that show the scale of the global mobile payments revolution happening right now. Focusing primarily on the #oil&gas industry and retail, Sami reveals why so many of today’s companies – from all over the world – feel like they need to jump on the mobile payments bandwagon ASAP. Enjoy!

  • Loyalty Program Gamechanger
    04/13/2021
    3 min
    Loyalty Program Gamechanger

    In this episode of the #loyaltyexpertsvoice series, Aleksandra Sasińska, Product Manager at Comarch, talks about #gamification, explaining why loyalty programs thrive on game-like mechanics. Watch the video to learn why most of today’s loyalty programs are not strictly about loyalty and how you can incorporate gamification elements into your program to drive customer engagement much more effectively.

  • LoyaltyExpertsVoice: interview with Nick Chambers
    03/30/2021
    12 min
    LoyaltyExpertsVoice: interview with Nick Chambers

    In this week’s #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Business Strategy & Loyalty Consultant, sits down with Nick Chambers, Director at Mobile Loyalty Technologies Ltd, to discuss modern #mobile channels and how those can be used to change customer behavior profitably. They also talk about the benefits of incorporating mobile payments into loyalty apps, ways of attracting the attention of Gen-Z customers – and so much more. Enjoy, and stay tuned for more!

  • Loyalty program's Health Check - DIAMETRICS
    03/23/2021
    3 min
    Loyalty program's Health Check - DIAMETRICS

    In this episode of the #loyaltyexpertsvoice series, Marcin Sobek, Strategy Consulting Director at Comarch CRM&Marketing, reveals what it takes to conduct an in-depth health check #analysis of your loyalty program. He explains why such analysis is necessary and what the benefits are. Marcin also takes a closer look at DIAMETRICS®, our proprietary methodology for evaluating loyalty programs and identifying areas of underperformance. Enjoy the video, and stay tuned for more content!

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