#loyaltyexpertsvoice

27.04.2021
3 min
Top 5 technology plugins to boost your loyalty program in 2021
In this week’s episode of the #loyaltyexpertsvoice series, Marco Ricci, Partner Channel Manager for Comarch Loyalty Marketing Cloud, reveals why some of today’s loyalty management platforms fail at helping companies keep their clients engaged. He also presents his top 5 technology plugins that can help you create fun, highly memorable customer experiences, including game-like mechanics and messaging, as well as e-commerce, paid media, and social media connectors. Enjoy!
20.04.2021
3 min
Mobile Payments in the Oil & Gas Industry
In this week’s episode of the #loyaltyexpertsvoice video series, Sami Nachawati, Consulting Director at Comarch, presents a few numbers that show the scale of the global mobile payments revolution happening right now. Focusing primarily on the #oil&gas industry and retail, Sami reveals why so many of today’s companies – from all over the world – feel like they need to jump on the mobile payments bandwagon ASAP. Enjoy!
13.04.2021
3 min
Loyalty Program Gamechanger
In this episode of the #loyaltyexpertsvoice series, Aleksandra Sasińska, Product Manager at Comarch, talks about #gamification, explaining why loyalty programs thrive on game-like mechanics. Watch the video to learn why most of today’s loyalty programs are not strictly about loyalty and how you can incorporate gamification elements into your program to drive customer engagement much more effectively.
30.03.2021
12 min
LoyaltyExpertsVoice: interview with Nick Chambers
In this week’s #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Business Strategy & Loyalty Consultant, sits down with Nick Chambers, Director at Mobile Loyalty Technologies Ltd, to discuss modern #mobile channels and how those can be used to change customer behavior profitably. They also talk about the benefits of incorporating mobile payments into loyalty apps, ways of attracting the attention of Gen-Z customers – and so much more. Enjoy, and stay tuned for more!
23.03.2021
3 min
Loyalty program's Health Check - DIAMETRICS
In this episode of the #loyaltyexpertsvoice series, Marcin Sobek, Strategy Consulting Director at Comarch CRM&Marketing, reveals what it takes to conduct an in-depth health check #analysis of your loyalty program. He explains why such analysis is necessary and what the benefits are. Marcin also takes a closer look at DIAMETRICS®, our proprietary methodology for evaluating loyalty programs and identifying areas of underperformance. Enjoy the video, and stay tuned for more content!
16.03.2021
3 min
Creating a brand community
In this episode of the #loyaltyexpertsvoice series, we’ve got Christopher Sandstrom, Director of Marketing at Comarch North America, talking about building a strong #community of brand advocates using the so-called “4 Ls” (Locate, Listen, Leverage, Learn) model. Enjoy this 3-minute video and learn how you can make your customers feel heard and appreciated. Till the next time!
02.03.2021
4 min
Machine Learning in loyalty fraud detection
In the latest episode of the #loyaltyexpertsvoice series, Maciej Tyczyński, Head of Data Analytics & Machine Learning Team at Comarch, explains what the term "loyaltyfraud" really means. He discusses some of the most common types of fraudulent activities and reveals how they can quickly identify and stop them using #artificialintelligence / #machinelearning solutions built into Comarch loyalty management platforms.
23.02.2021
14 min
LoyaltyExpertsVoice: Interview with Paula Thomas
In this week’s special episode of the #loyaltyexpertsvoice series, Robert Galiński, Business Solution Manager at Comarch, talks to a professional podcaster, customer loyalty expert, and our long-time collaborator – Paula Thomas - about building strong customer relationships and increasing brand awareness via loyalty programs.
16.02.2021
2 min
Personalized Consumer Journey [VIDEO]
In this week’s episode of #loyaltyexpertsvoice, Katarzyna Włodarczyk, Business Development Manager at Comarch Spain, explains how you can build personalized customer journeys. Not only does she provide some thought-provoking stats along the way, but she also reveals what tools can be used to take loyalty program personalization to the next level.
09.02.2021
2 min
The power of customer data [VIDEO]
This #loyaltyexpertsvoice episode features Bartosz Demczuk, Comarch's Consulting Director for the Middle East & Asia markets, explaining why collecting #customerdata is so important these days. Additionally, Bart reveals what you can learn by analyzing non-transactional customer behaviors and points out how anyone can use that knowledge to build stronger customer relationships and gain a competitive advantage.

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Top 5 technology plugins to boost your loyalty program in 2021

Mobile Payments in the Oil & Gas Industry

Loyalty Program Gamechanger

LoyaltyExpertsVoice: interview with Nick Chambers

Loyalty program's Health Check - DIAMETRICS

Creating a brand community

Machine Learning in loyalty fraud detection

LoyaltyExpertsVoice: Interview with Paula Thomas

Personalized Consumer Journey [VIDEO]

The power of customer data [VIDEO]