Artificial Intelligence is revolutionizing the way we live: from unlocking your phone, and banking, to our daily commute. No wonder it has also started influencing our professional activities. AI marketing, even in its relative infancy, is quickly changing the game from both the perspectives of a marketer and a customer.
Revolutionizing customer relations, COVID-19 and recession concerns prompt a reassessment of brand loyalty. The Forrester Wave™ report evaluates loyalty software vendors like Comarch, offering insights into industry challenges and solutions.
In the latest episode of the #loyaltyexpertsvoice series, Maciej Tyczyński, Head of Data Analytics & Machine Learning Team at Comarch, explains what the term "loyaltyfraud" really means. He discusses some of the most common types of fraudulent activities and reveals how they can quickly identify and stop them using #artificialintelligence / #machinelearning solutions built into Comarch loyalty management platforms.
The entire business environment has already suffered greatly from the economic crisis caused by the COVID-19 pandemic. Unfortunately, there is no end in sight to when things will get back to normal – if ever.