From Emotional Connection to Brand Success: The Pathways of Loyalty

Learn how to boost your brand’s value through emotional loyalty

The Pathways of Loyalty

Looking for ways to differentiate your loyalty program from the sea of other loyalty programs? Emotional connection may be just the solution you need and the key to taking your customer-brand relationship to another level.

Download our e-book to learn:

  • What does emotional loyalty really mean?
  • How do you inspire emotions in your customers?
  • Why are emotions important to your brand’s success?
  • How should loyalty programs evolve to address the need for emotional connection?
  • How to measure emotional attachment?

The e-book was prepared by Comarch loyalty experts and features insights from CEOs, marketing specialists, and researchers from major French institutes and world-renowned brands, such as Guerlain. With years of experience and expertise in the marketing realm, they share their thoughts on the industry's state and the best tips for building emotional loyalty.

Paula Thomas, Host of the “Let’s Talk Loyalty” Industry Podcast

Jessica Lavigne, CRM & Loyalty Consultant at Comarch

It is said that for a couple to last, they must continue surprising the other, in order to keep the flame alive. Why shouldn’t brands apply the same principle? Surprise me, don’t tell me everything right away. It’s my birthday, why do you tell me in advance what I am going to receive? Instead, adapt my gift to the relationship we have. Don’t tell me all my benefits right away, distill them instead, and above all, make them suitable for me."

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