Saudi Arabian Airlines (SAUDIA) Selects Comarch as its Loyalty Management Technology Provider

Krakow, Poland, July 28, 2020

Saudia, the national flag carrier of the Kingdom of Saudi Arabia, and a member of the SkyTeam alliance, has signed a 10-year contract with Comarch (WSE: CMR), a global provider of software-defined products and services for improving business efficiency. The airline is to implement a loyalty management system designed by Comarch, specifically the For Travel Edition of Comarch Loyalty Management (CLM 5).

The collaboration is the result of a process that started in 2018 when Saudia was looking for a new technology provider, one that had many years of experience in carrying out extensive loyalty projects for airline and travel companies.

Saudia’s requirements from a vendor and business partner were for there to be a focus on innovation and technology at every step of the customer experience. The company set forth to redesign and improve its existing Alfursan Loyalty Program. The aim was to move past the boundaries of traditional loyalty management programs and incorporate the latest customer engagement techniques to build stronger relationships with its clients. This is exactly what Comarch had to offer.

As a global provider of cutting-edge loyalty management software, Comarch is a company driven by innovation. Having been recognized many times for delivering top-quality IT systems and services (e.g., winning the Best Loyalty Innovation Award during this year’s Loyalty & Awards 2020 conference), we have proven ourselves to be the right partner for Saudia.

CLM for Travel is an expanded version of the classic CLM design, which includes a wide range of features designed specifically for travel industry professionals such as Saudia. Therefore, it will help the company improve its customers’ engagement, gain a competitive advantage, and reduce operational costs.

Plus, CLM is under continuous development, meaning it is constantly being enhanced with new features such as Location-based Services and Gamification, which, in turn, can play a major role in keeping things fresh and exciting for both Saudia and its clients.

Click HERE if you want to learn more about Comarch Loyalty Management for Travel and what it can do to help airline and travel companies improve business performance.


About Saudia
Saudia is the national flag carrier of the Kingdom of Saudi Arabia. As a member of the Arab Air Carriers Organization (AACO), Air Transport Association (IATA), and SKYTEAM alliance, Saudia operates domestic and international scheduled flights to more than 95 destinations across four continents. Saudia’s main operational base is at Jeddah-King Abdulaziz International Airport (JED). Other major hubs are Riyadh-King Khalid International Airport (RUH) and Dammam-King Fahd International Airport (DMM).

About Comarch
Comarch is a global provider of advanced IT services and software for business management, including AI-powered platforms designed to help companies drive brand loyalty and improve customer satisfaction. Comarch has over 25 years of experience in creating and implementing innovative ERP & CRM systems all over the world. Among its clients are JetBlue Airways, Heathrow Airport, BP, Carrefour, Heineken, Goodyear, Pepsi, and Vodafone.

Tell us your business needs, and we’ll find the perfect product