Comarch Location Based Services

A robust software platform, which enables direct and real-time communication via a mobile application, based on its user’s location.
  • Flexibility
  • Geo-location
  • B2P module

Comarch Location Based Services is a solution with which any company can easily and effectively reach new and existing customers at exactly the right time and place.

Flexibility of the platform allows either stand-alone implementation or the extension of existing CRM application software of any kind. This means it works perfectly as an enhancement of Comarch Loyalty Management, opening a new channel for communication whenever a loyalty program member enters a defined physical location. The product is addressed to enterprises of various sizes and applicable to multiple industries, in any situation where there is a need for on the spot interaction with customers.

The platform is capable of receiving location data, which triggers even the most advanced business rules. Its easy to use web interface lets these rules to be defined, which allows notifications to be pushed to mobile phones via a dedicated mobile application. The location data are taken from geo-location, wi-fi triangulation or Comarch Beacons. The latter are especially useful for indoor environments where GPS is less reliable.

Comarch Location Based Services is a set of tools providing an administrative portal for comprehensive business logic management, a mobile application and web portal interface for end customers, a unique B2P module that facilitates partner on-boarding and a platform to manage all connected devices, including Comarch Beacons. All these features make it simple to build sophisticated business scenarios to engage customers and influence their behavior while they shop or interact with a brand.

Case study

Read more on how Comarch Location Based Services solution
was used in Hudson’s Bay’s department stores in the Netherlands.

Read more

 

Proximity Marketing

Proximity Marketing

 

With the application of Comarch Location Based Services, retailers can receive valuable data on customers who enter their premises with mobile phones. The mobile application which is a part of the LBS product receives signals from beacons, geo-location services or wi-fi, so the platform can recognize a customer’s location in real-time and push a notification in a fraction of second.

This notification can feature basic information on store opening hours, new products in stock and current promotions, but can also be customized based on the customer profile data such as birthday, enrolment anniversary, purchasing habits, history, etc, stored in the platform.

Indoor Guidance

Indoor Guidance

 

Location data also allows the mobile app to function as an indoor guidance system. Using the same signals from the beacon network set up within the store and the digital map of the premises, customers can easily find their way around the store.

The mobile app can provide the customer with directions to specific departments, or to places such as the cash desk, elevator, toilets, stairs, fitting room, etc. The indoor guidance function is also used in combination with proximity marketing – the customer is guided to the section of the store in which they can find a specific product on promotion.

Combining Online and Offline

Combining Online and Offline

 

Upon integration with e-commerce systems, Comarch Location Based Services stores data about a customer’s history of on-line shopping, including their wish lists and abandoned baskets. Thanks to this, the store owner has knowledge about the products a customer was interested in while shopping online, but for some reason did not buy.

When the customer visits the physical store, a notification can be pushed to their mobile phone, informing them that the product they were looking at online is in stock and available for purchase where they are. Such a notification can also use the indoor guidance functionality to direct the customer to the product, and may feature a discount voucher for use with that particular purchase.

Our Clients

  • BP GLOBAL

    BP GLOBAL

    Comarch Loyalty Management for BP GLOBAL
  • Heathrow Airport

    Heathrow Airport

    Comarch Loyalty Management for Heathrow Airport
  • Jetblue Airways

    Jetblue Airways

    Comarch Loyalty Management Travel Edition at Jetblue Airways
  • Hudson’s Bay Company

    Hudson’s Bay Company

    Comarch Loyalty Management implementation at Hudson’s Bay Company
  • True Value

    True Value

    Comarch Loyalty Management implementation at True Value
  • Brussels Airlines

    Brussels Airlines

    Implementation of Comarch Loyalty Management for Brussels Airlines
  • Enterprise Rent-a-Car

    Enterprise Rent-a-Car

    Comarch Loyalty Management for Enterprise Rent-a-Car
    More success stories

    Related materials

    Comarch Included in the Forrester Report “Now Tech: Loyalty Marketing, Q4 2018”

    White Paper: B2B Loyalty & Engagement Programs

    Video: Loyalty Management implementation at Hudson’s Bay

    Comarch Loyalty Management in the Gartner report

    Tell us your business needs, and we’ll find the perfect solution