Comarch Location Based Services is a solution with which any company can easily and effectively reach new and existing customers at exactly the right time and place.
Flexibility of the platform allows either stand-alone implementation or the extension of existing CRM application software of any kind. This means it works perfectly as an enhancement of Comarch Loyalty Management, opening a new channel for communication whenever a loyalty program member enters a defined physical location. The product is addressed to enterprises of various sizes and applicable to multiple industries, in any situation where there is a need for on the spot interaction with customers.
The platform is capable of receiving location data, which triggers even the most advanced business rules. Its easy to use web interface lets these rules to be defined, which allows notifications to be pushed to mobile phones via a dedicated mobile application. The location data are taken from geo-location, wi-fi triangulation or Comarch Beacons. The latter are especially useful for indoor environments where GPS is less reliable.
Comarch Location Based Services is a set of tools providing an administrative portal for comprehensive business logic management, a mobile application and web portal interface for end customers, a unique B2P module that facilitates partner on-boarding and a platform to manage all connected devices, including Comarch Beacons. All these features make it simple to build sophisticated business scenarios to engage customers and influence their behavior while they shop or interact with a brand.
With the application of Comarch Location Based Services, retailers can receive valuable data on customers who enter their premises with mobile phones. The mobile application which is a part of the LBS product receives signals from beacons, geo-location services or wi-fi, so the platform can recognize a customer’s location in real-time and push a notification in a fraction of second.
This notification can feature basic information on store opening hours, new products in stock and current promotions, but can also be customized based on the customer profile data such as birthday, enrolment anniversary, purchasing habits, history, etc, stored in the platform.
Location data also allows the mobile app to function as an indoor guidance system. Using the same signals from the beacon network set up within the store and the digital map of the premises, customers can easily find their way around the store.
The mobile app can provide the customer with directions to specific departments, or to places such as the cash desk, elevator, toilets, stairs, fitting room, etc. The indoor guidance function is also used in combination with proximity marketing – the customer is guided to the section of the store in which they can find a specific product on promotion.
Combining Online and Offline
Upon integration with e-commerce systems, Comarch Location Based Services stores data about a customer’s history of on-line shopping, including their wish lists and abandoned baskets. Thanks to this, the store owner has knowledge about the products a customer was interested in while shopping online, but for some reason did not buy.
When the customer visits the physical store, a notification can be pushed to their mobile phone, informing them that the product they were looking at online is in stock and available for purchase where they are. Such a notification can also use the indoor guidance functionality to direct the customer to the product, and may feature a discount voucher for use with that particular purchase.