Loyalty programs are, indeed, exceptional at helping you improve your customers’ engagement. The problem is that the more popular and structurally complex they get, the more they are prone to becoming high-risk targets for acts of loyalty fraud. In case of any violation, your company must be prepared to defend itself and eliminate the threat. Considering the amount of data produced by today’s loyalty programs, however, detecting loyalty frauds must involve beyond-human abilities – ones that are common for AI-driven technologies.
Being part of the Comarch Loyalty Management (CLM) platform, our Loyalty Fraud Detection system incorporates the latest Artificial Intelligence and Machine Learning algorithms to help you effectively detect any fraudulent activities resulting from configuration loopholes, integration flaws, account takeovers, mass enrollments, and more.
Enabling real-time, AI-driven monitoring & analytics of your loyalty data, it examines your system logs, API facades, program-wide statistics, as well as your program logic configuration, looking for potential threats and vulnerabilities. What is more, the system learns from past loyalty program interactions and applies the knowledge in practice to make sure that your loyalty programs are safe and sound at all times.
Tell us about your business needs. We will find the perfect solution.