For the past decade, major enterprises have been using Artificial Intelligence technologies to enhance their key business processes.
Today, not only is AI capable of helping businesses recommend new products, automate supply chains, and personalize content. It is also a major driving force and a symbol of the ongoing digital revolution, providing brand-new marketing and customer engagement opportunities.
In this White Paper, we will take a closer look at the latest features of AI and Machine Learning. We will also explain why those functionalities are now making such an impact on everyone's approach to digital loyalty.
Machine Learning techniques have transformed manual and tedious exercises into
an automated, self-evolving process that ensures relevant content;
thereby invoking the desired behavior from loyalty members."