Resources Library

13 Feb 2025

During the initial excitement around AI, many brands rushed to integrate it into their marketing strategies, trying to utilize its boundless potential. But a lot of brands overdid it—trying to apply AI everywhere without a clear focus. The truth is, leveraging AI effectively requires balance: it’s about choosing the right tactics that genuinely add value, not just jumping on every trend.

10 Feb 2025

Is your relationship with your favorite brands like a thing from a romance novel? Or are you more pragmatic? This is what we’re exploring in our Loyalty Personality Quiz. This week, our guest is Araz Aliyev from Azerbaijan Airlines.

06 Feb 2025

What loyalty program trends in the MEA region do consumers truly expect in 2025? The Middle East market, with its diverse cultures and fast-evolving digital landscape, offers both challenges and opportunities for brands aiming to strengthen customer loyalty.