Comarch Social Mining

Bringing you closer to your customers via social networking platforms 

Create new forms of online communication using modern marketing tools

What is Social Mining? 

Knowing why it is crucial to track and measure feedback regarding your products through social media is one thing. Doing so is a completely different story. In order to develop successful loyalty marketing strategies, you require a powerful, and at the same time practical, solution. Only then can you strengthen the relationships with your audience via online platforms.

Using social mining techniques for discovering and understanding customers’ needs is essential as the majority of them tends to express their opinions online. The modern social mining technologies allow you to identify behavioral patterns in the gathered data and classify customers more effectively. This is why we, at Comarch, make it our priority to provide you with such solutions. 

Comarch Social Mining is a robust social media monitoring system. As a module complementary to Comarch CLM solutions, it enables full integration of loyalty program management processes thanks to the gathered data as well as the complete history of omnichannel communication.

Comarch wins at the Loyalty Awards 2018

  • At the 10th Annual Loyalty Conference & Awards in Bangkok – a global loyalty event dedicated to the travel industry, the Comarch Social Mining solution won the first prize in the Best Supplier Initiative category.

    Learn more

    Use Social Mining to better meet you customers' needs

    1. 01 Collect
    2. Thanks to the connection between loyalty program member accounts and with their social media profiles in Comarch Loyalty Management, Comarch Social Mining gathers all private data access permissions and, as a result, captures relevant engagement and social media information from various channels.
    3. 02 Listen
    4. The ability to track keywords and topics that are important from your company's point of view helps you monitor posts
      and comments about your brand and identify customers that are the most engaged. Plus, it is possible to check how loyalty program members interact with a specific type of content on social media.
    5. 03 Analyze
    6. By gathering relevant data, you can analyze customer engagement to check the effectiveness of your social media content. Using Social Mining means that you have a full overview of the distribution of positive/neutral/negative opinions, the campaign life cycle, customer behavior, as well as demographics.

    Collect

    Thanks to the connection between loyalty program member accounts and with their social media profiles in Comarch Loyalty Management, Comarch Social Mining gathers all private data access permissions and, as a result, captures relevant engagement and social media information from various channels.

    Listen

    The ability to track keywords and topics that are important from your company's point of view helps you monitor posts
    and comments about your brand and identify customers that are the most engaged. Plus, it is possible to check how loyalty program members interact with a specific type of content on social media.

    Analyze

    By gathering relevant data, you can analyze customer engagement to check the effectiveness of your social media content. Using Social Mining means that you have a full overview of the distribution of positive/neutral/negative opinions, the campaign life cycle, customer behavior, as well as demographics.

    Benefits

    Benefits

    • The possibility to encourage members to connect their loyalty program accounts to the social media ones 
    • The ability to manage integrated, comprehensive data about loyalty program members as well as discover their opinions and requirements
    • Full integration with Comarch Loyalty Management 
    • Improved segmentation based on additional social attributes of clients
    • Focusing on the most influential customers and brand ambassadors
    • Instant access to information about the latest trends
    • A major improvement to your loyalty program strategies based on real opinions and customer needs

    Our Clients

    • BP GLOBAL

      BP GLOBAL

      Comarch Loyalty Management for BP GLOBAL
    • Heathrow Airport

      Heathrow Airport

      Comarch Loyalty Management for Heathrow Airport
    • Jetblue Airways

      Jetblue Airways

      Comarch Loyalty Management Travel Edition at Jetblue Airways
    • Hudson’s Bay Company

      Hudson’s Bay Company

      Comarch Loyalty Management implementation at Hudson’s Bay Company
    • True Value

      True Value

      Comarch Loyalty Management implementation at True Value
    • Brussels Airlines

      Brussels Airlines

      Implementation of Comarch Loyalty Management for Brussels Airlines
    • Enterprise Rent-a-Car

      Enterprise Rent-a-Car

      Comarch Loyalty Management for Enterprise Rent-a-Car
    • Livelo Brasil

      Livelo Brasil

      Implementation of Coamrch Loyalty Management at Livelo Brasil
    • Natura Brasil

      Natura Brasil

      Implementation of Comarch Loyalty Management
    • Vingroup

      Vingroup

      Vingroup a coalition loyalty program in Asia
    • S7 Airlines

      S7 Airlines

      Comarch Loyalty Management at S7 Airlines
      More success stories

      Frequently Asked Questions

      Related materials

      Comarch Included in the Forrester Report “Now Tech: Loyalty Marketing, Q4 2018”

      White Paper: B2B Loyalty & Engagement Programs

      Video: Loyalty Management implementation at Hudson’s Bay

      Comarch Loyalty Management in the Gartner report

      Tell us your business needs, and we’ll find the perfect solution