Nowadays, it is imperative to track and measure spontaneous and reliable opinions surrounding brands and products, and to develop strategies that build customer engagement and strengthen their direct relationships with enterprises through social media.
That’s why it is also essential to increase the online presence of companies, and constantly interact with potential and existing customers. All these activities are especially important in the process of discovering and understanding customers’ needs and their behavior, and enabling the development of new communication methods to enhance existing loyalty program strategies. That’s why loyalty program vendors, attempting to get closer to their members, are shifting to social media. As a result, they see rising customer satisfaction, engagement and loyalty thanks to better targeted marketing campaigns relevant to the customers’ real needs. Overall, the ability to adapt loyalty programs to meet prevailing market requirements could become a key factor in their success.