According to market statistics, growing companies usually generate 30% to 50% more data each year. This of course requires necessary organization, people, IT infrastructure and software and what is the most important, especially in loyalty marketing, particular attention to both data collection and data analytics processes.
The answer is Comarch Business Intelligence platform that converts this data to valuable information and knowledge which is crucial for data driven business. Our solution supports customer-oriented companies in building successful loyalty strategies by offering deep analysis of large volumes of collected data, as well as provides complete picture of customer buying patterns, their value, campaign effectiveness and overall program statistics.
