Comarch Business Intelligence

A robust Business Intelligence platform for advanced analysis of customer loyalty data

Make better business decisions while managing your
loyalty programs and marketing campaigns

What is Comarch Business Intelligence?

According to the latest market reports, growing companies generate around 30-50% more data each year. Not only do such outcomes require the right organization of the IT infrastructure and software, but also, what is most critical in loyalty marketing, they make us redefine how we gather our data and how we process and analyze that information

To help companies of all sizes and industries use data effectively and build successful and engaging loyalty programs, we provide them with Comarch Business Intelligence - an advanced analytical and reporting platform for monitoring and optimizing both loyalty programs and marketing campaigns.  

Designed to cover the majority of marketing grounds - from full customer insight (customer shopping patterns, product interests, campaign responsiveness), through all operational aspects of loyalty programs (reconciliations and settlements, general points balance, liability reports, assessing the impact of promotions on revenues) to providing business users with insights on their campaigns and promotions planning - it allows companies to drive better loyalty results and gain competitive advantage in no time

Functionalities of Business Intelligence

Improve business efficiency with a wide range of practical features

  • An intuitive, browser-based, drag-and-drop user interface 
  • Many forms of strategic visualizations (graphs, indicators, maps, tables)
  • High level of performance (thanks to an in-memory engine)
  • A multi-source module allowing for merging data from various different sources
  • A predefined set of reports and dashboards that help you analyze the effectiveness of your loyalty programs and marketing campaigns
  • Ad-hoc functionalities enabling the creation of new data analysis in real-time
  • A detailed RFM segmentation and Churn risk identification mechanisms
  • Collaborative and sharing features: comments, notifications, subscriptions, exports
  • Mobile access

Benefits of Business Intelligence

Learn about the benefits

Among the many benefits of Comarch Business Intelligence are:

  • Instant access to information
    BI module integrated with Comarch Loyalty Management and Comarch Campaign Management
  • Increased customer responsiveness 
    Advanced customer behavior identification functionalities
  • Increased purchasing frequency
    Recognition of customers' buying patterns 
  • Increased overall program effectiveness 
    Reliability, security, and use of use combined. 
  • Improved profitability & savings 
    Providing cost-effective solutions for data management
  • Increased response rate
    Quick and accurate evaluation of marketing campaigns
  • A large knowledge-base regarding your customers
    Identification of loyal customers wherever they interact with a brand 
  • Correct & business-relevant decisions
    Based on provided reports, dashboard, and out-of-the-box data model

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