Loyalty Marketing & Rewards Programs
A commissioned study conducted by Forrester Consulting on behalf of ComarchDownload Your Free Copy
A robust Business Intelligence platform for advanced analysis of customer loyalty data
Make better business decisions while managing your
loyalty programs and marketing campaigns
According to the latest market reports, growing companies generate around 30-50% more data each year. Not only do such outcomes require the right organization of the IT infrastructure and software, but also, what is most critical in loyalty marketing, they make us redefine how we gather our data and how we process and analyze that information.
To help companies of all sizes and industries use data effectively and build successful and engaging loyalty programs, we provide them with Comarch Business Intelligence - an advanced analytical and reporting platform for monitoring and optimizing both loyalty programs and marketing campaigns.
Designed to cover the majority of marketing grounds - from full customer insight (customer shopping patterns, product interests, campaign responsiveness), through all operational aspects of loyalty programs (reconciliations and settlements, general points balance, liability reports, assessing the impact of promotions on revenues) to providing business users with insights on their campaigns and promotions planning - it allows companies to drive better loyalty results and gain competitive advantage in no time.
Among the many benefits of Comarch Business Intelligence are: