Comarch Business Intelligence

Our business intelligence platform provides customer-oriented enterprises aggregated, pure, multi-section data, facilitating faster decision making in managing loyalty programs and complex marketing campaigns.

 

According to market statistics, growing companies usually generate 30% to 50% more data each year. This of course requires necessary organization, people, IT infrastructure and software and what is the most important, especially in loyalty marketing, particular attention to both data collection and data analytics processes.

The answer is Comarch Business Intelligence platform that converts this data to valuable information and knowledge which is crucial for data driven business. Our solution supports customer-oriented companies in building successful loyalty strategies by offering deep analysis of large volumes of collected data, as well as provides complete picture of customer buying patterns, their value, campaign effectiveness and overall program statistics.

Functionalities of Business Intelligence

Features

  • Intuitive, browser-based, graphical user interface with drag and drop functionality

  • Responsive design (adaptation to screens of different mobile devices, freedom of usage anywhere in the world)

  • Many forms of visualization (graphs, indicators, sparklines, maps, tables)

  • Interactivity (reports, dashboards, charts, tables)

  • High performance of the solution thanks to in- memory engine

  • Ad-hoc reporting,

  • Easiness of use (no IT skills requires)

  • 100% web access

Benefits of Business Intelligence

Benefits

Thanks to Comarch Business Intelligence platform a company will get many benefits including:

  • identification of customer behavior, needs and opinions → increased customer retention
  • identification of buying patterns →  increased purchase frequency
  • identification of key factors driving loyalty → increased overall program effectiveness
  • identification of customer lifestyle and preferences  tailored offers, mailings, rewards, privileges
  • identification of highest value customers  improved profitability & savings
  • evaluation of marketing campaigns → increased response rate
  • identification of loyal customers everywhere they interact with a brand → knowledge regarding customers in multiple touch points. 

Our Clients

  • BP GLOBAL

    BP GLOBAL

    Comarch Loyalty Management for BP GLOBAL
  • Heathrow Airport

    Heathrow Airport

    Comarch Loyalty Management for Heathrow Airport
  • Jetblue Airways

    Jetblue Airways

    Comarch Loyalty Management Travel Edition at Jetblue Airways
  • Hudson’s Bay Company

    Hudson’s Bay Company

    Comarch Loyalty Management implementation at Hudson’s Bay Company
  • True Value

    True Value

    Comarch Loyalty Management implementation at True Value
  • Brussels Airlines

    Brussels Airlines

    Implementation of Comarch Loyalty Management for Brussels Airlines
  • Enterprise Rent-a-Car

    Enterprise Rent-a-Car

    Comarch Loyalty Management for Enterprise Rent-a-Car
    More success stories

    Related materials

    Comarch Included in the Forrester Report “Now Tech: Loyalty Marketing, Q4 2018”

    White Paper: B2B Loyalty & Engagement Programs

    Video: Loyalty Management implementation at Hudson’s Bay

    Comarch Loyalty Management in the Gartner report

    Tell us your business needs, and we’ll find the perfect solution