Comarch Business Intelligence

Our business intelligence platform provides customer-oriented enterprises aggregated, pure, multi-section data, facilitating faster decision making in managing loyalty programs and complex marketing campaigns.

 

According to market statistics, growing companies usually generate 30% to 50% more data each year. This of course requires necessary organization, people, IT infrastructure and software and what is the most important, especially in loyalty marketing, particular attention to both data collection and data analytics processes.

The answer is Comarch Business Intelligence platform that converts this data to valuable information and knowledge which is crucial for data driven business. Our solution supports customer-oriented companies in building successful loyalty strategies by offering deep analysis of large volumes of collected data, as well as provides complete picture of customer buying patterns, their value, campaign effectiveness and overall program statistics.

Functionalities of Business Intelligence

Features

  • Intuitive, browser-based, graphical user interface with drag and drop functionality
  • Responsive design (adaptation to screens of different mobile devices, and freedom of usage anywhere in the world)
  • Many forms of visualization (graphs, indicators, maps and tables)
  • Interactivity (reports, dashboards, charts and tables)
  • High performance thanks to in-memory engine
  • Ad hoc reporting
  • Ease of use (no IT skills required)
  • Multi-source module allowing data from different sources to be merged
  • Predefined set of reports and dashboards that helps to analyze effectiveness of loyalty program, e.g. RFM analysis with proactive tips for defined customer segments
  • Churn risk identification

Benefits of Business Intelligence

Benefits

Companies will gain many benefits from the Comarch Business Intelligence platform, including:

  • Increased customer retention thanks to identification of customer behavior, needs and opinions
  • Increased purchase frequency thanks to identification of buying patterns 
  • Increased overall program effectiveness thanks to identification of key factors driving loyalty
  • Tailored offers, mailings, rewards and privileges thanks to identification of customer lifestyle and preferences
  • Improved profitability & savings thanks to identification of highest value customers
  • Increased response rate thanks to evaluation of marketing campaigns
  • Knowledge regarding customers in multiple touch points thanks to identification of loyal customers wherever they interact with a brand 

Our Clients

    More success stories

    Related materials

    Comarch Included in the Forrester Report “Now Tech: Loyalty Marketing, Q4 2018”

    White Paper: B2B Loyalty & Engagement Programs

    Video: Loyalty Management implementation at Hudson’s Bay

    Comarch Loyalty Management in the Gartner report

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