Comarch Campaign Management

Marketing Campaign Management Software

Comarch Campaign Management was created to help marketers easily define and manage marketing campaigns (both single channel & complex multi-wave designs), and deliver the right message to the right audience over the right channel.

The campaign management system optimizes the planning process, simplifies management, automates execution of multi-channel campaigns and facilitates tracking and measuring campaign performance. The solution also helps to optimize workflow and create clear tasks which guarantees that resources are allocated flawlessly across your organization and collaboration is efficient.

Comarch Campaign Management's key features include:

  1. 01 Plan Multi-Stage Campaigns
    • Interactive marketing calendar
    • Linking loyalty promotions with campaign stages
    • Setting campaign priorities
    • Campaign templates
    • Streamlined approval process 
    • Definition of key performance indicators for every campaign
    • Ability to plan campaigns only for selected locations or for entire retail chain
    • Assignment of partners to every campaign
    • Assignment of departments to a campaign 
    • History of changes made in a campaign
  2. 02 Design Multi-Channel Campaigns
    • Drag-and-drop campaign lifecycle
    • Definition of campaign stages and connections among them
    • Set-up of periodical stages 
    • Automation of marketing actions through event-triggers
    • Campaign copying
    • Intuitive tutorial
    • Campaign attachments 
  3. 03 Manage Campaign Workflows
    • Built-in customized workflows to automate internal campaign processes
    • An intuitive, drag-and-drop designer for workflow creation
    • Reusable task workflows
    • Definition of different templates for campaign types 
    • Set up of conditions between tasks
    • Assigning users to roles and tasks
    • Task overview - quick insight into all tasks 
    • Notifications & reminders
    • Attachments & comments in tasks
    • User group management
    • Access for external partners (agencies and vendors) to the system and involvement in campaign preparation
  4. 04 Target The Right Customer
    • Advanced and precise customer segmentation based on customer demographics, previous customer behavior, and campaign history 
    • An easy-to-use graphical wizard for defining segments
    • Automatic segment refreshment 
    • Multiple options for creating target groups: from scratch, merge or filter existing target groups, add new conditions, import ready-to-use segments
    • Real-time calculation of the target group size
    • Comprehensive insight into individual customer interaction history
    • Flexible import & export of target group
    • Automatic contacts deduplication
  5. 05 Test Prepared Campaign
    • Generation of seed list
    • A/B tests to choose the best email version 
    • Control groups
    • Email/text message preview 
    • Ability to integrate with external tools to preview messages in many email clients and run anti-spam tests
  6. 06 Run Omni-Channel Communication
    • Direct communication for email, text message
    • Mobile push & inbox messages 
    • Drag&Drop email creator
    • Content blocks for email templates 
    • Event-triggered messages
    • Facebook posts scheduling & publication
    • Planning and publication of tweets within campaign 
    • Dynamic content generation
    • Online surveys
    • Channel mixing within a single campaign
    • Definition of contact rules for every channel within different contact strategies
    • Support for sending coupons or vouchers via various channels
    • Periodical messages
    • Customer permissions management
  7. 07 Manage & Control Campaign Budget
    • Assigning marketing costs to a single campaign
    • Detailed categorization of costs
    • Fixed and variable costs summary
    • Automatic calculation of communication costs
    • Comparison of estimated and actual costs
    • Splitting expenditures into cost centers and campaign stages
    • Assigning costs to sponsors
    • Comparison of planned budget and campaign costs
  8. 08 Track Campaign Progress
    • Campaign goals (KPIs) monitoring
    • Customizable dashboard to get all necessary information about campaigns at a glance
    • Dashboards templates
    • Real-time delivery and response tracking (opened emails, click-through rates)
    • Delivered and undelivered text messages
    • A/B test summary
    • Individual customer activity tracking
  9. 09 Report & Analyze Campaign Results
    • Standard report templates across key marketing elements
    • Generating & exporting reports in different file formats and standards (e.g. PDF, XLS, XLSX, CSV, RTF, HTML)
    • Reports can be scheduled, bookmarked, exported and shared across the company
    • Enhanced reports & analyses provided with the Comarch BI solution

Plan Multi-Stage Campaigns

  • Interactive marketing calendar
  • Linking loyalty promotions with campaign stages
  • Setting campaign priorities
  • Campaign templates
  • Streamlined approval process 
  • Definition of key performance indicators for every campaign
  • Ability to plan campaigns only for selected locations or for entire retail chain
  • Assignment of partners to every campaign
  • Assignment of departments to a campaign 
  • History of changes made in a campaign

Design Multi-Channel Campaigns

  • Drag-and-drop campaign lifecycle
  • Definition of campaign stages and connections among them
  • Set-up of periodical stages 
  • Automation of marketing actions through event-triggers
  • Campaign copying
  • Intuitive tutorial
  • Campaign attachments 

Manage Campaign Workflows

  • Built-in customized workflows to automate internal campaign processes
  • An intuitive, drag-and-drop designer for workflow creation
  • Reusable task workflows
  • Definition of different templates for campaign types 
  • Set up of conditions between tasks
  • Assigning users to roles and tasks
  • Task overview - quick insight into all tasks 
  • Notifications & reminders
  • Attachments & comments in tasks
  • User group management
  • Access for external partners (agencies and vendors) to the system and involvement in campaign preparation

Target The Right Customer

  • Advanced and precise customer segmentation based on customer demographics, previous customer behavior, and campaign history 
  • An easy-to-use graphical wizard for defining segments
  • Automatic segment refreshment 
  • Multiple options for creating target groups: from scratch, merge or filter existing target groups, add new conditions, import ready-to-use segments
  • Real-time calculation of the target group size
  • Comprehensive insight into individual customer interaction history
  • Flexible import & export of target group
  • Automatic contacts deduplication

Test Prepared Campaign

  • Generation of seed list
  • A/B tests to choose the best email version 
  • Control groups
  • Email/text message preview 
  • Ability to integrate with external tools to preview messages in many email clients and run anti-spam tests

Run Omni-Channel Communication

  • Direct communication for email, text message
  • Mobile push & inbox messages 
  • Drag&Drop email creator
  • Content blocks for email templates 
  • Event-triggered messages
  • Facebook posts scheduling & publication
  • Planning and publication of tweets within campaign 
  • Dynamic content generation
  • Online surveys
  • Channel mixing within a single campaign
  • Definition of contact rules for every channel within different contact strategies
  • Support for sending coupons or vouchers via various channels
  • Periodical messages
  • Customer permissions management

Manage & Control Campaign Budget

  • Assigning marketing costs to a single campaign
  • Detailed categorization of costs
  • Fixed and variable costs summary
  • Automatic calculation of communication costs
  • Comparison of estimated and actual costs
  • Splitting expenditures into cost centers and campaign stages
  • Assigning costs to sponsors
  • Comparison of planned budget and campaign costs

Track Campaign Progress

  • Campaign goals (KPIs) monitoring
  • Customizable dashboard to get all necessary information about campaigns at a glance
  • Dashboards templates
  • Real-time delivery and response tracking (opened emails, click-through rates)
  • Delivered and undelivered text messages
  • A/B test summary
  • Individual customer activity tracking

Report & Analyze Campaign Results

  • Standard report templates across key marketing elements
  • Generating & exporting reports in different file formats and standards (e.g. PDF, XLS, XLSX, CSV, RTF, HTML)
  • Reports can be scheduled, bookmarked, exported and shared across the company
  • Enhanced reports & analyses provided with the Comarch BI solution

Benefits of Comarch Campaign Management Software

Comarch Campaign Management Software Benefits

Comarch Campaign Management solution will help you plan and execute effective marketing campaigns and bring you many benefits, including:

  • simplified planning and unified collaboration across the entire marketing team
  • easy handling and management of large, multi-stage campaigns
  • wide range of communication channels for customer engagement
  • automation of personalized campaigns
  • easy access and manipulation of customer data
  • dynamic change of the customer journey based on customer behavior
  • increased campaign effects through advertising offers better adjusted for the customer needs
  • real-time campaign measurement and benchmarking
  • better insight into marketing costs and budget
  • intuitive graphical tools and templates which increase productivity, ease of use, and overall experience
  • operational reporting and distribution of campaign reports to defined users

Frequently Asked Questions

Our Clients

  • BP GLOBAL

    BP GLOBAL

    Comarch Loyalty Management for BP GLOBAL
  • Heathrow Airport

    Heathrow Airport

    Comarch Loyalty Management for Heathrow Airport
  • Jetblue Airways

    Jetblue Airways

    Comarch Loyalty Management Travel Edition at Jetblue Airways
  • Hudson’s Bay Company

    Hudson’s Bay Company

    Comarch Loyalty Management implementation at Hudson’s Bay Company
  • True Value

    True Value

    Comarch Loyalty Management implementation at True Value
  • Brussels Airlines

    Brussels Airlines

    Implementation of Comarch Loyalty Management for Brussels Airlines
  • Enterprise Rent-a-Car

    Enterprise Rent-a-Car

    Comarch Loyalty Management for Enterprise Rent-a-Car
    More success stories

    Related materials

    Comarch Included in the Forrester Report “Now Tech: Loyalty Marketing, Q4 2018”

    White Paper: B2B Loyalty & Engagement Programs

    Video: Loyalty Management implementation at Hudson’s Bay

    Comarch Loyalty Management in the Gartner report

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