Comarch Campaign Management

Marketing Campaign Management Software

 

 

 

Comarch Campaign Management was created to help marketers easily define and manage marketing campaigns (both single channel & complex multi-wave designs), and deliver the right message to the right audience over the right channel.

 

The campaign management system optimizes the planning process, simplifies management, automates execution of multi-channel campaigns and facilitates tracking and measuring campaign performance. The solution also helps to optimize workflow and create clear tasks which guarantees that resources are allocated flawlessly across your organization and collaboration is efficient.

Campaign Management System

Features

Comarch Campaign Management's key features include: 

  • Interactive marketing calendar
  • Linking loyalty promotions with campaign stages
  • Setting campaign priorities
  • Campaign templates
  • Streamlined approval process 
  • Definition of key performance indicators for every campaign
  • Ability to plan campaigns only for selected locations or for entire retail chain
  • Assignment of partners to every campaign
  • Assignment of departments to a campaign 
  • History of changes made in a campaign
  • Drag-and-drop campaign lifecycle
  • Definition of campaign stages and connections among them
  • Set-up of periodical stages 
  • Automation of marketing actions through event-triggers
  • Campaign copying
  • Intuitive tutorial
  • Campaign attachments 
  • Built-in customized workflows to automate internal campaign processes
  • An intuitive, drag-and-drop designer for workflow creation
  • Reusable task workflows
  • Definition of different templates for campaign types 
  • Set up of conditions between tasks
  • Assigning users to roles and tasks
  • Task overview - quick insight into all tasks 
  • Notifications & reminders
  • Attachments & comments in tasks
  • User group management
  • Access for external partners (agencies and vendors) to the system and involvement in campaign preparation
  • Advanced and precise customer segmentation based on customer demographics, previous customer behavior, and campaign history 
  • An easy-to-use graphical wizard for defining segments
  • Automatic segment refreshment 
  • Multiple options for creating target groups: from scratch, merge or filter existing target groups, add new conditions, import ready-to-use segments
  • Real-time calculation of the target group size
  • Comprehensive insight into individual customer interaction history
  • Flexible import & export of target group
  • Automatic contacts deduplication
  • Generation of seed list
  • A/B tests to choose the best email version 
  • Control groups
  • Email/text message preview 
  • Ability to integrate with external tools to preview messages in many email clients and run anti-spam tests
  • Direct communication for email, text message
  • Mobile push & inbox messages 
  • Drag&Drop email creator
  • Content blocks for email templates 
  • Event-triggered messages
  • Facebook posts scheduling & publication
  • Planning and publication of tweets within campaign 
  • Dynamic content generation
  • Online surveys
  • Channel mixing within a single campaign
  • Definition of contact rules for every channel within different contact strategies
  • Support for sending coupons or vouchers via various channels
  • Periodical messages
  • Customer permissions management
  • Assigning marketing costs to a single campaign
  • Detailed categorization of costs
  • Fixed and variable costs summary
  • Automatic calculation of communication costs
  • Comparison of estimated and actual costs
  • Splitting expenditures into cost centers and campaign stages
  • Assigning costs to sponsors
  • Comparison of planned budget and campaign costs
  • Campaign goals (KPIs) monitoring
  • Customizable dashboard to get all necessary information about campaigns at a glance
  • Dashboards templates 
  • Tracking individual results from a particular campaign
  • Real-time delivery and response tracking (opened emails, click-through rates)
  • Delivered and undelivered text messages
  • A/B test summary 
  • Individual customer activity tracking
  • Standard report templates across key marketing elements 
  • Generating & exporting reports in different file formats and standards (e.g. PDF, XLS, XLSX, CSV, RTF, HTML)
  • Reports can be scheduled, bookmarked, exported and shared across the company
  • Enhanced reports & analyses provided with the Comarch BI solution

Benefits of Comarch Campaign Management Software

Comarch Campaign Management Software Benefits

Comarch Campaign Management solution will help you plan and execute effective marketing campaigns and bring you many benefits, including:

  • simplified planning and unified collaboration across the entire marketing team
  • easy handling and management of large, multi-stage campaigns
  • wide range of communication channels for customer engagement
  • automation of personalized campaigns
  • easy access and manipulation of customer data
  • dynamic change of the customer journey based on customer behavior
  • increased campaign effects through advertising offers better adjusted for the customer needs
  • real-time campaign measurement and benchmarking
  • better insight into marketing costs and budget
  • intuitive graphical tools and templates which increase productivity, ease of use, and overall experience
  • operational reporting and distribution of campaign reports to defined users

Campaign management software

Our Clients

Frequently Asked Questions

1. What basic features or modules does your campaign management solution offer?

The Comarch Campaign Management solution supports profile management, multi-step campaign planning & management, customer segmentation & targeting, personalized communication, message dispatch and automation, marketing task management, budget & cost management, operational reporting, user management, and system administration.

2. Which communication channels are supported by the campaign management system?

Comarch Campaign Management supports the following channels: email, SMS, direct mail, mobile push, in-box messages, Facebook, and Twitter.

3. How does the campaign management tool support communication associated with social media?

Comarch Campaign management tool is integrated with Facebook and Twitter. The system enables users to define, schedule and publish single or multiple posts and tweets at connected fan pages or Twitter accounts. Marketers can track the history of scheduled and published posts or tweets.

4. How does the system help manage contact policy?

Comarch Campaign Management allows marketers to define different contact strategies for all customers, specific segments or configured campaign types. Each contact strategy contains a set of contact rules related to frequency and recent types of communication within selected or all channels. Contact strategies help marketers to avoid negative effects of high contact frequency. The system verifies contacts included in the target group assigned to a campaign and excludes customers with limits which are exceeded.

5. Is it possible to do reporting on Comarch Campaign Management?

Yes, Comarch marketing software offers a set of operational report templates which can be generated in different file formats including: xls, pdf, csv, html.

6. How do you primarily deploy and deliver your campaign management solution?

Comarch Campaign Management is offered as:

  • standalone implementation at the customer data center
  • hosted solution in Comarch's or Comarch operated data center
  • managed model

7. How intuitive, easy to use, and customizable is the interface for marketers?

The UI is role-based, clean, and linear; non-technical users can perform a wide range of tasks associated with campaign set-up, customer segmentation, message templates design and reporting.

It is equipped with drag-and-drop wizards, graphical designers, calendars, built-in drag-and-drop email creator, charts & dashboards.

Thanks to tutorials, online help and templates the user can quickly create new elements in the system.