The campaign management system optimizes the planning process, simplifies management, automates execution of multi-channel campaigns and facilitates tracking and measuring campaign performance. The solution also helps to optimize workflow and create clear tasks which guarantees that resources are allocated flawlessly across your organization and collaboration is efficient.
Comarch Campaign Management solution will help you plan and execute effective marketing campaigns and bring you many benefits, including:
The Comarch Campaign Management solution supports profile management, multi-step campaign planning & management, customer segmentation & targeting, personalized communication, message dispatch and automation, marketing task management, budget & cost management, operational reporting, user management, and system administration.
Comarch Campaign Management supports the following channels: email, SMS, direct mail, mobile push, in-box messages, Facebook, and Twitter.
Comarch Campaign management tool is integrated with Facebook and Twitter. The system enables users to define, schedule and publish single or multiple posts and tweets at connected fan pages or Twitter accounts. Marketers can track the history of scheduled and published posts or tweets.
Comarch Campaign Management allows marketers to define different contact strategies for all customers, specific segments or configured campaign types. Each contact strategy contains a set of contact rules related to frequency and recent types of communication within selected or all channels. Contact strategies help marketers to avoid negative effects of high contact frequency. The system verifies contacts included in the target group assigned to a campaign and excludes customers with limits which are exceeded.
Yes, Comarch marketing software offers a set of operational report templates which can be generated in different file formats including: xls, pdf, csv, html.
Comarch Campaign Management is offered as:
The UI is role-based, clean, and linear; non-technical users can perform a wide range of tasks associated with campaign set-up, customer segmentation, message templates design and reporting.
It is equipped with drag-and-drop wizards, graphical designers, calendars, built-in drag-and-drop email creator, charts & dashboards.
Thanks to tutorials, online help and templates the user can quickly create new elements in the system.