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Comarch Product Catalog simplifies IT architecture and accelerates the launch of new products by providing a single platform for managing product catalogs and lifecycles. The system allows businesses to process product offers and specifications digitally, and define product relationships for stand-alone and bundle offers. The system also creates target customer profiles with location data and other parameters. Comarch Product Catalog is based on the TM Forum Information Framework, also known as the Shared Information Data model (SID).
The Comarch Product Catalog drives Comarch BSS suite solutions and is pre-integrated with other Comarch products such as Comarch Customer Management, Digital Self Service and the Convergent Billing System. As a central source of product and offer information, it ensures rapid new product and offer deployment, additionally accelerating the publication of content in sales channels without extra configuration of IT systems.
Based on increased service re-usability and automation, Comarch Product Catalog enables marketing and product managers to build new services quickly, improve telecom offer management processes, and shorten the time needed to reach the market. The system also allows the smooth incorporation of partners’ products and services into the product catalog.
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