Connectivity is driving everyday life and business operations in our 5G world. Thus, businesses can no longer afford to view individual stakeholders that interact with their organizations as separate units. In telco especially, this has given rise to the need to adopt a “total experience” strategy – encompassing user experience, customer experience, employee experience and multi-experience.
The goal is to gain a deep understanding of the needs and motivations of all players, and to act on them by utilizing technological capabilities in an optimal way that improves KPIs across the board.
In the latest episode of Comarch’ 2023 telco excellence campaign, you will find a short introductory video and in-depth white paper that focuses precisely on this subject.