Artificial intelligence (AI) and machine learning (ML) have become extremely popular in recent years, and for good reason. These powerful advancements are reshaping the telecommunications services market and changing how businesses operate. The rise of 5G has created a strong demand for highly specialized workers, and AI helps balance this trend by providing tools to meet customers' needs.
While there is an abundance of AI/ML-based solutions on the market, it is essential to distinguish between real value and buzzwords. Telecommunications service providers should responsibly implement AI to gain tangible benefits. They should focus on areas where this technology can genuinely improve operational efficiency instead of being just a superficial feature. Some examples include reducing specialists' workload through advanced automation, in-depth data analysis, creating business offers, and promoting environmental sustainability.
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