Loyalty Program Management Services | Reporting Monitor ✔️ Comarch

By choosing Comarch you will mitigate the risk of program management while simultaneously freeing up internal resources through delegating time-consuming processes.

The scope of services provided by Comarch program managers include:

managing the workload of Comarch employees engaged in the project (Single Point of Contact)
support in program organization to selection and management of marketing services providers, partners and subcontractors
managing all administrative tasks within the Comarch Loyalty Management system (configuration and execution of loyalty campaigns, updating accrual rules)
generating periodic reports on the performance of the program (KPIs)
conducting anti-fraud policy along with the preparation of fraud reports

Initial Program Configuration

defining loyalty promotion rules that specify the number of points to be given to program members
defining member segments/target groups
setting up rewards including vouchers, products, services, points conversions to other programs and instant redemption
configuring elite tier rules that specify qualifying conditions and points accrual bonuses
determining points expiration rules as well as points transferring conditions
configuration of program web portal

Program Configuration Updates - Outsourcing

setting up new points issuance rules
testing developed rules and the modification of existing ones
setting up new catalog items based on received product lists and administration of any changes and updates
modification of the parameters of existing tier structures or creating new tier types
system user management, setup of roles and profiles
administration/modification of dynamic (marketing messages, graphics) and static content (general information, FAQs, T&Cs) within the program web portal

Partner & Subcontractor Management

integration of new partners into the program
reporting of settlements between partners
handling relationships with strategic partners
selection of potential service providers
establishing partnerships with subcontractors

Reporting & Program Performance Monitoring

program KPI monitoring
creation of report template layouts and contents
generation of ad-hoc reports from data available in the system
data visualization and management of delivery reports
monitoring of service level agreements (SLAs)

Digital Marketing Support

coordinating creative service providers (agencies from local markets or a main agency)
campaign Management System ongoing configuration - planning, configuring and executing omnichannel marketing campaigns
campaign communication quality testing (A/B tests, control groups, technical tests)
on-going monitoring of campaign performance
providing periodic reports with recommendations, advisory service consisting of analyzing customer behavior when targeted via different channels, e.g. email open rates, response rates, social media click-through rate etc.