Enterprise Rent-A-Car is an internationally recognized car rental company founded in 1957 and is owned and operated by St. Louis-based Enterprise Holdings. The brand has more than 7,000 rental offices in the United States, Canada, the UK, Ireland, Germany, France and Spain. The company offers a wide variety of car leasing, vanpooling, car sharing and hourly rental programs. The rental fleet consists of more than 120 different makes and models.

Implemented solutions

Comarch Loyalty Management for Travel

Enterprise-class IT system that empowers loyalty programs for car rental chains.

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Business challenges

 

In 2011, Enterprise Rent-A-Car decided to re-launch its Enterprise Plus loyalty program. The scheme allows members to earn points for qualifying rentals in the U.S., Canada and Puerto Rico. Points can be redeemed anytime for free rental days on any vehicle throughout the company’s network. There are no blackout dates, and the collected points do not expire as long as program members make a qualifying rental at least once every two years. Program members are provided with a dedicated phone number, members-only check-in at participating locations and exclusive, members-only offers.

 

The Solution

 

Enterprise Rent-A-Car decided to purchase the Comarch Loyalty Management for Car Rentals system in order to re-launch its loyalty program. The following modules have been implemented:

  • Business Administration module – gives the loyalty program manager an endless number
    of accrual and redemption options;

  • Contact Center – allows for multiple channel communication with a loyalty program member;

  • Member Portal – web portal to keep members involved;

  • DataHub – introduce features of translation of many different file formats and scheduling
    of file processing.

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