Vingroup is one of the fastest growing companies in Vietnam. By setting trends in the local market and introducing new international standards of products and services, it promotes modern way of life among the Vietnamese.

Vingroup created a respected and well-known family of brands operating in several different industries, from real estate to tourism.

Implemented solutions

Loyalty Consulting

Our experience with building loyalty programs has given us the opportunity to gather expertise, process knowledge and learn all of the technical and analytical skills involved.

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THE SOLLUTION

A team of strategic consultants from Comarch has developed a concept of the program, now referred to as the Vingroup Card. The program started on January 12th, 2016. The customer value proposition was based primarily on the easiness of earning points on the basis of purchases made in brick and mortar
stores and service points owned by the Vingroup, as well as online stores. The accumulated points can be redeemed directly at the checkout, as a valid payment method.

Comarch has recommended the introduction of two statuses for program participants: regular (a blue card) and VIP (a red card). Vingroup wanted to give their most valuable customers not only the possibility to pay with points, but also opportunity to enjoy the highest quality of service, including
privileges and special offers prepared by the operator of the program.

Work on the creation of the concept of the program proceeded in accordance with the methodology tried and tested by Comarch. Along with the numerous project team workshops the entire project documentation was created in three months. It included overall strategy and the conception of the program and a detailed plan of communication with participants focused on the migration of participants from existing programs to the newly launched Vingroup Card

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