True Value is one of the world’s largest retailer-owned hardware cooperatives, representing independent retailer locations in over 60 countries with retail sales in their communities totaling about $5.5 billion.

By focusing on local expert advice, the best products for DIY enthusiasts and superior customer service, each independently owned True Value store strives to be the best hardware store in its town.

Implemented solution

Comarch Loyalty Management

One of the main challenges for customer-oriented enterprises is to create a strong bond between customers and the brand.

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The True Value Rewards program supports that effort by rewarding loyal customers with points for every dollar spent, which can be redeemed for discounts, together with members-only offers during the year. Program members can earn points for ship-to-store purchases and receive a $5 Reward Certificate for every 2,500 points. Over 800 U.S. stores participate in True Value Rewards.

  

Seeking Flexibility and Control

 

True Value was implementing several new technologies as part of its customer focused vision ecosystem. Coordinating the work among internal and external resources was challenging at times, but Comarch proved to be a key partner and quickly adapted to these challenges throughout the project launch. In fact, Comarch even took on additional capabilities that were not part of the original scope, for the launch as well as afterward.

True Value Launched the Comarch Loyalty Management Platform with the Aim Of:

  • Gaining more control over the loyalty program
  • Adding the ability to reach its customers across all touchpoints
  • Utilizing the flexibility to expand its loyalty initiatives
  • Leveraging data and insights from all consumer touchpoints to influence merchandising, growth and marketing decisions

 

Remarks from True Value

 

Selecting a new loyalty platform was part of our strategic initiative to leverage data and insights from all consumer touchpoints to influence merchandising, growth and marketing decisions. In our loyalty RFP, we were looking for a partner with deep experience providing innovative and flexible solutions. Comarch throughout the RFP process demonstrated how their solution was a fit, both for our current and future needs. Conversations with Comarch’s client references confirmed their ability to deliver both out-of-the-box and customized elements of their solutions. They also highlighted that Comarch delivered on what they promised during the RFP process throughout implementation as well as ongoing support.

Sue Smolenski,
Sr. Director Omni Channel Marketing at True Value

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