Latest posts

According to Eurostat, the value of agricultural production in the European Union in 2019 grew year on year by 2.4%, to EUR 418 billion. This trend is visible not only in the EU. And, as production worldwide is growing and competition becoming stronger than ever, efficiency is the key to success.

In this episode of #loyaltyexpertsvoice, Łukasz Słoniewski, Consulting Director at Comarch, talks about potential risks related to data privacy in loyalty programs.

In the latest episode of the #loyaltyexpertsvoice series, Alexandra Sliwinski, one of our top loyalty consultants at Comarch, explains omnichannel loyalty and why it is becoming a new standard worldwide.

In this episode of our #loyaltyexpertsvoice video series, Sidney Dunn, Comarch’s Loyalty Consulting Director for Americas, talks about the on-going COVID-19 pandemic and its impact on loyalty programs.

We are pleased to inform you that Comarch Loyalty Cloud (CLC), our robust yet affordable platform for designing, running, and managing immersive loyalty programs, is getting an upgrade – a series of upgrades, to be exact.

In simple words, a loyalty program is a structured reward program that optimizes customer retention and experience and maximizes the revenue of the company with each interaction. Over time, even the most exciting marketing initiative becomes obsolete as participants are desensitized to the offer. The good news is that you can predict it and react in the right way.

In the second episode of our #loyaltyexpertsvoice video series, Piotr Kozłowski, VP of Consulting for Airline/Travel at Comarch, goes into great detail about loyalty identifiers.

In the first episode of our #loyaltyexpertsvoice video series, Marcin Sobek, Director of Loyalty Strategic Consulting at Comarch, takes the virtual stage to discuss how companies can inform their members about program benefits

We’re continuing the conversation from our latest webinar, Loyalty Marketing Strategies to Win More Customers in 2021, and providing in-depth answers to our audience's questions.