Latest posts

Listen to the latest episode of Let's Talk Loyalty, where Alejandro Gonzalez Saul, CEO of Puntos Colombia, reveals details regarding the biggest loyalty program in South America.

In the latest episode of the #loyaltyexpertsvoice series, Maciej Tyczyński, Head of Data Analytics & Machine Learning Team at Comarch, explains what the term "loyaltyfraud" really means. He discusses some of the most common types of fraudulent activities and reveals how they can quickly identify and stop them using #artificialintelligence / #machinelearning solutions built into Comarch loyalty management platforms.

In this week’s special episode of the #loyaltyexpertsvoice series, Robert Galiński, Business Solution Manager at Comarch, talks to a professional podcaster, customer loyalty expert, and our long-time collaborator – Paula Thomas - about building strong customer relationships and increasing brand awareness via loyalty programs.

In this week’s episode of #loyaltyexpertsvoice, Katarzyna Włodarczyk, Business Development Manager at Comarch Spain, explains how you can build personalized customer journeys. Not only does she provide some thought-provoking stats along the way, but she also reveals what tools can be used to take loyalty program personalization to the next level.

In late 2020, ENOC, one of the world's leading oil & gas companies, launched a new loyalty program called 'Yes' Rewards, which Comarch had designed to help ENOC drive customer engagement.

This #loyaltyexpertsvoice episode features Bartosz Demczuk, Comarch's Consulting Director for the Middle East & Asia markets, explaining why collecting #customerdata is so important these days. Additionally, Bart reveals what you can learn by analyzing non-transactional customer behaviors and points out how anyone can use that knowledge to build stronger customer relationships and gain a competitive advantage.

In this #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Strategy & Loyalty Consultant at Comarch, takes the virtual stage to discuss the most common mistake #loyaltyprogram owners make when they design their #rewardsstrategy. Watch the video.

No one really anticipated the changes that the pandemic was going to bring. Due to changes in consumer behavior, many customers are shopping differently and switching to new brands.

In this week’s episode of #loyaltyexpertsvoice, Jakub Dembiński, Head of Business Development at Comarch, talks about “the loyalty effect,” specifically how today’s companies can generate revenue using immersive, personalized loyalty programs.