Latest posts

In this week’s episode of #loyaltyexpertsvoice, Katarzyna Włodarczyk, Business Development Manager at Comarch Spain, explains how you can build personalized customer journeys. Not only does she provide some thought-provoking stats along the way, but she also reveals what tools can be used to take loyalty program personalization to the next level.

In late 2020, ENOC, one of the world's leading oil & gas companies, launched a new loyalty program called 'Yes' Rewards, which Comarch had designed to help ENOC drive customer engagement.

This #loyaltyexpertsvoice episode features Bartosz Demczuk, Comarch's Consulting Director for the Middle East & Asia markets, explaining why collecting #customerdata is so important these days. Additionally, Bart reveals what you can learn by analyzing non-transactional customer behaviors and points out how anyone can use that knowledge to build stronger customer relationships and gain a competitive advantage.

In this #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Strategy & Loyalty Consultant at Comarch, takes the virtual stage to discuss the most common mistake #loyaltyprogram owners make when they design their #rewardsstrategy. Watch the video.

No one really anticipated the changes that the pandemic was going to bring. Due to changes in consumer behavior, many customers are shopping differently and switching to new brands.

In this week’s episode of #loyaltyexpertsvoice, Jakub Dembiński, Head of Business Development at Comarch, talks about “the loyalty effect,” specifically how today’s companies can generate revenue using immersive, personalized loyalty programs.

This #loyaltyexpertvoice episode features Bindu Gupta, Head of the Loyalty Strategy Consulting Team at Comarch. In the episode, not only does Bindu talk about the importance of instant gratification and how it’s different from constant gratification,

According to Eurostat, the value of agricultural production in the European Union in 2019 grew year on year by 2.4%, to EUR 418 billion. This trend is visible not only in the EU. And, as production worldwide is growing and competition becoming stronger than ever, efficiency is the key to success.

In this episode of #loyaltyexpertsvoice, Łukasz Słoniewski, Consulting Director at Comarch, talks about potential risks related to data privacy in loyalty programs.