Loyalty Marketing Trends for 2022 and Beyond

Bill Hanifin, the CEO of the Wise Marketer, joins us for the 6th episode of the Coffee with Comarch series to discuss loyalty marketing trends you should know and care about in 2022 and beyond. Talking to Bindu Gupta, Bill shares his thoughts on AI-based personalization, zero-party data, a customer-centric approach to loyalty & rewards programs, and more. Enjoy!