Loyalty Marketing & Rewards Programs
A commissioned study conducted by Forrester Consulting on behalf of ComarchDownload Your Free Copy
Bill Hanifin, the CEO of the Wise Marketer, joins us for the 6th episode of the Coffee with Comarch series to discuss loyalty marketing trends you should know and care about in 2022 and beyond. Talking to Bindu Gupta, Bill shares his thoughts on AI-based personalization, zero-party data, a customer-centric approach to loyalty & rewards programs, and more. Enjoy!