What We Learned About Customer Loyalty in 2025
2025 is here, and so is the new customer loyalty landscape. Which trends can we expect to blow up this year? Which tendencies are here to stay for the long haul? What can brands do to prepare themselves for the next years in loyalty? Let’s explore the most interesting and important loyalty trends – based on Comarch’s recent webinar, “From AI to Sustainability: Customer Loyalty Predictions 2025.”