Loyalty Marketing & Rewards Programs
A commissioned study conducted by Forrester Consulting on behalf of Comarch
Download Your Free CopyWhile B2B customer loyalty programs have existed for decades, many businesses have not yet explored the opportunity. In today’s market, B2B companies experience a number of issues when exploring or implementing channel incentive programs. But with the proper technology and strategy, they can be used to increase customer engagement, retention, and acquisition.
In comparison to B2C businesses, the customer pool for B2B companies tends to be much smaller. This means that when a B2B brand loses a customer, it often has a far bigger impact on the company’s bottom line.
The following is based on a commissioned study conducted by Forrester Consulting on behalf of Comarch.
Brand loyalty is as important to B2B companies as it is to B2C companies. That's why so many B2B brands are investing in loyalty technology. Whether you run a small business or a large enterprise, the importance of a good customer experience remains the same. When your existing customers and business partners have positive experiences with your brand, they are more likely to support your products or services.
Looking to find out more about today’s loyalty market? Download the full report based on Forrester’s study:
Loyalty Marketing & Rewards Programs - Global Market Report 2022
B2B loyalty programs can vary greatly depending on the industry, size, and business style of the organization. You must decide how you want to use customer data to enhance customer retention before you can establish a meaningful B2B loyalty program.
The customer base of B2B companies is typically smaller than that of consumer companies. This enables them to thoroughly examine client purchasing habits and devise the best loyalty program approach. Customers should be researched and interactions with them monitored across all touchpoints to ensure the program meets their needs.
There isn't a one-size-fits-all strategy for B2B companies looking to establish customer loyalty, but utilizing some of these best practices and paying attention to the state of today's B2B market can guide you in creating a program best suited for your B2B company.
Comarch loyalty uses best-in-class technologies to help B2B companies launch loyalty programs that improve customer retention and boost sales performance. With strong B2B loyalty programs, brands can establish long-term relationships with customers, increase customer lifetime value, and gain access to valuable customer data.
A commissioned study conducted by Forrester Consulting on behalf of Comarch
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