Innovative Ideas Driving Banking Loyalty in South Africa

What do bank loyalty programs look like in South Africa? How important is understanding the laws of loyalty psychology and behavioral economics for the success of such programs? Hit the play button below to hear the latest episode of Paula Thomas' "Let's Talk Loyalty" podcast featuring Dharmesh Bhana, Nedbank's Head of Loyalty and Rewards, and learn why Nedbank uses competitions as a loyalty-driving mechanic.

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