Dr. Yuping Liu-Thompkins, who founded and now is the Director of the Loyalty Science Lab (a well-known marketing research facility at Old Dominion University), has recently shared some exciting insights that her and her team have garnered in the last few years. Those findings are highly related to the psychological aspects of loyalty programs and the relationship between the design and the effectivness of one’s program. Want to know what they are? Then check out the latest episode of Paula Thomas’s “Let’s Talk Loyalty” podcast!

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