New loyalty programs are popping up every day and are being offered to new and existing customers via social media, newsletters, and even in-store at the POS.

No matter how far you are in your loyalty journey, there’s always room for improvement

If you’re getting ready to build your first loyalty program, then you must follow a few proven steps to turn your idea into a huge commercial success.

Stop Customer Turnover Today by Following a Few Simple Customer Loyalty Guidelines | Drive Customer Engagement

Running a loyalty program brings significant benefits, there are still a number of challenges that you need to solve to be able to make it a success.

Our most recent webinar on how to build and run engaging loyalty programs is in the books – a big thank you to all participants!

In this special episode of #loyaltyexpertsvoice, we talk to Mark Bergdahl, Managing Director at Loyalty Consulting

In today’s market, B2B companies experience a number of issues when exploring or implementing channel incentive programs. But with the proper technology and strategy, they can be used to increase customer engagement, retention, and acquisition.

The field of customer loyalty is an extremely competitive area in marketing business. All companies have the same target in mind: to link as many customers as possible to their brand for the long term