One of the most powerful ways retailers can provide customers with up-to-date, relevant information is through their loyalty programs, which is why many retailers are now rethinking their loyalty strategy.

What will happen if your company takes a more customer-centric approach? Well, it may become one of the most profitable companies in the country – we kid you not! Want an example?

Dr. Yuping Liu-Thompkins, who founded and now is the Director of the Loyalty Science Lab (a well-known marketing research facility at Old Dominion University), has recently shared some exciting insights that her and her team have garnered in the last few years.

What do bank loyalty programs look like in South Africa? How important is understanding the laws of loyalty psychology and behavioral economics for the success of such programs?

Listen to the latest episode of the "Let's Talk Loyalty" podcast featuring Comarch's Consulting Director for the Middle East & Asia markets, Bartłomiej Demczuk

Latest episode of Paula Thomas's podcast featuring our client - Brett Cameron, Head of Rewards at Old Mutual. The main theme of the discussion is how a #loyaltyprogram can bring real value in a highly competitive market.

In this week’s episode of the #loyaltyexpertsvoice series, Marco Ricci, Partner Channel Manager for Comarch Loyalty Marketing Cloud, reveals why some of today’s loyalty management platforms fail at helping companies keep their clients engaged. He also presents his top 5 technology plugins that can help you create fun, highly memorable customer experiences, including game-like mechanics and messaging, as well as e-commerce, paid media, and social media connectors. Enjoy!

In this week’s #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Business Strategy & Loyalty Consultant, sits down with Nick Chambers, Director at Mobile Loyalty Technologies Ltd, to discuss modern #mobile channels and how those can be used to change customer behavior profitably. They also talk about the benefits of incorporating mobile payments into loyalty apps, ways of attracting the attention of Gen-Z customers – and so much more. Enjoy, and stay tuned for more!

In this episode of the #loyaltyexpertsvoice series, Marcin Sobek, Strategy Consulting Director at Comarch CRM&Marketing, reveals what it takes to conduct an in-depth health check #analysis of your loyalty program. He explains why such analysis is necessary and what the benefits are. Marcin also takes a closer look at DIAMETRICS®, our proprietary methodology for evaluating loyalty programs and identifying areas of underperformance. Enjoy the video, and stay tuned for more content!