Customer Loyalty | COMARCH SA

30.03.2021
12 min
LoyaltyExpertsVoice: interview with Nick Chambers
In this week’s #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Business Strategy & Loyalty Consultant, sits down with Nick Chambers, Director at Mobile Loyalty Technologies Ltd, to discuss modern #mobile channels and how those can be used to change customer behavior profitably. They also talk about the benefits of incorporating mobile payments into loyalty apps, ways of attracting the attention of Gen-Z customers – and so much more. Enjoy, and stay tuned for more!
23.03.2021
3 min
Loyalty program's Health Check - DIAMETRICS
In this episode of the #loyaltyexpertsvoice series, Marcin Sobek, Strategy Consulting Director at Comarch CRM&Marketing, reveals what it takes to conduct an in-depth health check #analysis of your loyalty program. He explains why such analysis is necessary and what the benefits are. Marcin also takes a closer look at DIAMETRICS®, our proprietary methodology for evaluating loyalty programs and identifying areas of underperformance. Enjoy the video, and stay tuned for more content!
02.03.2021
4 min
Machine Learning in loyalty fraud detection
In the latest episode of the #loyaltyexpertsvoice series, Maciej Tyczyński, Head of Data Analytics & Machine Learning Team at Comarch, explains what the term "loyaltyfraud" really means. He discusses some of the most common types of fraudulent activities and reveals how they can quickly identify and stop them using #artificialintelligence / #machinelearning solutions built into Comarch loyalty management platforms.
23.02.2021
14 min
LoyaltyExpertsVoice: Interview with Paula Thomas
In this week’s special episode of the #loyaltyexpertsvoice series, Robert Galiński, Business Solution Manager at Comarch, talks to a professional podcaster, customer loyalty expert, and our long-time collaborator – Paula Thomas - about building strong customer relationships and increasing brand awareness via loyalty programs.
16.02.2021
2 min
Personalized Consumer Journey [VIDEO]
In this week’s episode of #loyaltyexpertsvoice, Katarzyna Włodarczyk, Business Development Manager at Comarch Spain, explains how you can build personalized customer journeys. Not only does she provide some thought-provoking stats along the way, but she also reveals what tools can be used to take loyalty program personalization to the next level.
09.02.2021
2 min
The power of customer data [VIDEO]
This #loyaltyexpertsvoice episode features Bartosz Demczuk, Comarch's Consulting Director for the Middle East & Asia markets, explaining why collecting #customerdata is so important these days. Additionally, Bart reveals what you can learn by analyzing non-transactional customer behaviors and points out how anyone can use that knowledge to build stronger customer relationships and gain a competitive advantage.
02.02.2021
2 min
How to set up an effective reward strategy [VIDEO]
In this #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Strategy & Loyalty Consultant at Comarch, takes the virtual stage to discuss the most common mistake #loyaltyprogram owners make when they design their #rewardsstrategy. Watch the video.
28.01.2021
5 min
The State of Loyalty in 2021
No one really anticipated the changes that the pandemic was going to bring. Due to changes in consumer behavior, many customers are shopping differently and switching to new brands.
19.01.2021
Last update 19.01.2021
2 min
Proven Loyalty Effect [VIDEO]
In this week’s episode of #loyaltyexpertsvoice, Jakub Dembiński, Head of Business Development at Comarch, talks about “the loyalty effect,” specifically how today’s companies can generate revenue using immersive, personalized loyalty programs.
05.01.2021
Last update 05.01.2021
2 min
Importance of the instant gratification [VIDEO]
This #loyaltyexpertvoice episode features Bindu Gupta, Head of the Loyalty Strategy Consulting Team at Comarch. In the episode, not only does Bindu talk about the importance of instant gratification and how it’s different from constant gratification,

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LoyaltyExpertsVoice: interview with Nick Chambers

Loyalty program's Health Check - DIAMETRICS

Machine Learning in loyalty fraud detection

LoyaltyExpertsVoice: Interview with Paula Thomas

Personalized Consumer Journey [VIDEO]

The power of customer data [VIDEO]

How to set up an effective reward strategy [VIDEO]

The State of Loyalty in 2021

Proven Loyalty Effect [VIDEO]

Importance of the instant gratification [VIDEO]