In today’s market, B2B companies experience a number of issues when exploring or implementing channel incentive programs. But with the proper technology and strategy, they can be used to increase customer engagement, retention, and acquisition.

New loyalty programs are popping up every day and are being offered to new and existing customers via social media, newsletters, and even in-store at the POS.

The field of customer loyalty is an extremely competitive area in marketing business. All companies have the same target in mind: to link as many customers as possible to their brand for the long term

Bill Hanifin, the CEO of the Wise Marketer, joins us for the 6th episode of the Coffee with Comarch series to discuss loyalty marketing trends you should know and care about in 2022 and beyond.

The experts discussed how today's companies can use AI to identify patterns in loyalty program member behavior, divide clients into groups based on personal interests & preferences, and ultimately – build stronger customer relationships.

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target of digital fraudsters. 

Did you know that the new BP loyalty program, which was recently launched in Australia, is powered by Comarch's customer loyalty platform?

In this episode of the “Let’s Talk Loyalty” podcast series, Paula Thomas talks with Piotr Kozłowski, Comarch’s VP of Consulting – and a true loyalty expert, about what today’s airline companies can do to make the experience of flying even more enjoyable than it was in the past.

One of the most powerful ways retailers can provide customers with up-to-date, relevant information is through their loyalty programs, which is why many retailers are now rethinking their loyalty strategy.