LLM's change how people work with the platform itself. Jerzy Biernacki, Comarch Loyalty's Chief AI Officer, puts it simply: the payoff isn't faster math. It's a different relationship between brands, marketers, and the people actually redeeming points.

Don't pick a loyalty platform for the demo - choose it for 2029. Discover how a roadmap built on AI, scalability, and flexibility turns platform limitations into long-term growth.

Hyper-personalization or rock-solid reliability: which one actually keeps a loyalty program alive? Paula Chellew, IT Solution Manager at Copa Airlines, spends her days keeping an airline's systems running, so she has a view.

According to The Wise Marketer’s research sponsored by Comarch Loyalty, over 59% of active loyalty participants in Mexico operate with a strictly monetary mindset, and 82% stand ready to switch to a competitor for a better incentive.

Why the most capable loyalty platforms are being called “heavy” and how AI settles the argument for good.

We brought Abdulwahab AlTuwaijri, Head of Loyalty & Partnerships at Arab National Bank, into the studio for our latest episode of the Loyalty Personality Quiz. We put him on the spot with rapid-fire questions.

How Kenya Airways and Accor Solved the Friction of Cross-Industry Loyalty

How do you turn a smartphone full of personal memories into a brand's secret retention weapon?