Maria Wróblewska, Director of Artificial Intelligence Department at Comarch, was recently a guest on Loyalty TV with host Paula Thomas! Maria offered guidance for customer loyalty professionals looking to integrate AI into their strategies. With nearly 15 years at our company, Maria’s journey has taken her from salesperson to consultant and now to AI product owner, showcasing her deep understanding of customer loyalty.

One of the latest Let’s Talk Loyalty Podcast episodes, hosted by Paula Thomas, features an insightful discussion with Daniel Pagano, Chief Marketing and Operations Officer at Livelo Brasil. This show is a must-listen for anyone interested in the evolution of loyalty programs and cutting-edge customer engagement strategies.

Recently, Kia Abbott, Chief of Customer Value at Virgin Active Group, was a guest on the Blind Loyalty Challenge hosted by Amanda Cromhout. This platform challenges industry leaders to answer thought-provoking questions about customer loyalty on the spot without any prior preparation.

Want to know what your customers will buy next? Our guide to AI propensity modeling will help you predict and influence customer behavior to boost loyalty.

Struggling with low-frequency purchases and few opportunities to interact with a client, automotive is one of the toughest industries to build customer loyalty in. Fortunately, there are some ways to get around these challenges.

Discover the importance of CLV prediction for business success. Learn how to calculate customer lifetime value and leverage AI for accurate forecasting.

Recent research published by The Wall Street Journal leaves no doubt — U.S. consumers’ perception of CX offered by global brands is lower than ever. In fact, it’s now the worst it’s been since the Forrester CX Index was first created. 2024 marks the third year in a row when the perception of customer service quality keeps on dropping. Is there anything brands can do to turn that tide?

You don’t need to be an e-commerce or tech expert to encounter artificial intelligence (AI) recommendation engines online. Imagine yourself browsing the internet for a specific product and suddenly encountering a popup displaying that exact item. That’s the magic of AI. Utilizing these recommendation engines offers a mutually beneficial solution: they anticipate consumer needs more effectively, leading to improved conversion rates and bolstering customer loyalty.