Using a blend of technology and human insight, TFG Rewards has built a flexible ecosystem that delivers value in ways that are timely, personalized, and emotionally resonant. Exclusive offers, sustainability-driven incentives, and gamified engagement exist to meet the customers exactly where they are—and where they want to go.

Łukasz Dubiel, our own Loyalty Solutions Consulting Director, was recently featured on the Mobility Plaza podcast—a platform for professionals in the global fuel and mobility industry.

International Earth Day? Zillennials care about the planet every day—and expect brands to do as well! When making purchasing decisions, Gen Z and young Millennials increasingly consider sustainability and may switch or stay loyal to a brand based solely on its sustainability practices. Earth Day is a good reminder that sustainability isn’t just a trend but a key element of every brand’s strategy.

Who doesn’t love a freebie? A free coffee, a birthday discount, or surprise points—these little perks make spending feel rewarding. But some loyalty programs do it better than others. We’ve crunched the numbers, surveyed the market, and uncovered which loyalty programs are winning hearts (and wallets) worldwide. What’s their secret? Let’s take a look.

Loyalty program for Baby Boomers and Silent Generation? Sure, as long as it offers clear and immediate benefits. Explore how the preferences and approaches of mature adults influence customer loyalty.

This week, we decided to take a look at loyalty programs through the eyes of Paul Sage, CTO at The Tesca Group, who took our Loyalty Personality Quiz to uncover his unique approach to customer loyalty.

Perfect loyalty program for Gen X? A practical one. This generation is driven by value and utility, with 40% favoring supermarket and food retailer loyalty programs. Explore how established adults' preferences and approaches influence customer loyalty.

This week, we’re joined by Shawn Benkert, IT Manager of Loyalty Technology Support at JetBlue, for the Loyalty Personality Quiz. Shawn shares his thoughts on what makes loyalty programs work and what’s shaping the future of customer engagement.

67% of Millennials and young Gen Xers are more likely to join a loyalty program that prioritizes sustainability. But that's not all! We're exploring how mid-career adults' preferences and approaches influence customer loyalty. Gain key insights to connect with your customers and foster long-term loyalty.