Can brand loyalty actually change lives for the better? Virgin Active’s CEO, Dean Kowarski, talks about how a rewards program can encourage people to be healthier. The insights he shares during the podcast are a real masterclass on customer loyalty.
From the end of the third-party cookies to further AI advancements, 2024 is definitely shaping up to be an exciting and challenging year. Prepare yourself for the upcoming changes with our list of the most important trends to emerge in loyalty marketing.