Our event, titled “Is Emotional Loyalty Worth Investing In – an Ultimate Guide to Building Loyalty Magic,” took place on September 26th and featured marketing experts such as Adam Posner, Marlena Półrola, Deepak Pradhan, and Gunther Everaert.
It’s not enough to simply come up with a loyalty program idea, as many of your competitors also have one. If you want your clients to keep coming back for more, you need to give them quality. That means personalized incentives, inspired ideas, advanced benefits and experiential rewards.
Loyalty programs and bonus memberships have become increasingly important across various industries. Piotr Kozłowski, Vice President of Consulting for Loyalty Solutions at Comarch, explains why this is particularly important for the travel industry.