Latest posts

Fashion retail is one of the most competitive industries out there. With new brands and trends emerging at every corner, keeping customers interested is more challenging than ever.

Comarch recently hosted a webinar on how to implement psychological principles in loyalty campaigns for retail brands. The following article reflects on the roundtable to provide further context and answer questions from the live chat.

The fuel retail industry has moved beyond the simple pumping and paying experience – nowadays, gas stations serve as mini-convenience centers with a wide product range and a unique atmosphere.

Artificial Intelligence is revolutionizing the way we live: from unlocking your phone, and banking, to our daily commute. No wonder it has also started influencing our professional activities. AI marketing, even in its relative infancy, is quickly changing the game from both the perspectives of a marketer and a customer.

Revolutionizing customer relations, COVID-19 and recession concerns prompt a reassessment of brand loyalty. The Forrester Wave™ report evaluates loyalty software vendors like Comarch, offering insights into industry challenges and solutions.

In this guide, you'll learn about the latest trends in loyalty and rewards for grocers and retailers and discover strategies to engage customers and boost sales.

This article examines the future of the fuel retail market, the challenges that lie therein, and how an effective loyalty marketing strategy can improve the bottom line for fuel retailers.

Building emotional loyalty is a time consuming and complexed process, which requires a good strategy with a bold attitude. Its purpose is to establish a relationship with the customer in which brand is perceived as a friend, not a seller.

We’re happy to share that Comarch’s marketing platform has been named a Strong Performer in  The Forrester Wave™ Loyalty Technology Solutions, Q1 2023 report.