According to Eurostat, the value of agricultural production in the European Union in 2019 grew year on year by 2.4%, to EUR 418 billion. This trend is visible not only in the EU. And, as production worldwide is growing and competition becoming stronger than ever, efficiency is the key to success.
In simple words, a loyalty program is a structured reward program that optimizes customer retention and experience and maximizes the revenue of the company with each interaction. Over time, even the most exciting marketing initiative becomes obsolete as participants are desensitized to the offer. The good news is that you can predict it and react in the right way.