Latest posts

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target of digital fraudsters. 

Did you know that the new BP loyalty program, which was recently launched in Australia, is powered by Comarch's customer loyalty platform?

In this episode of the “Let’s Talk Loyalty” podcast series, Paula Thomas talks with Piotr Kozłowski, Comarch’s VP of Consulting – and a true loyalty expert, about what today’s airline companies can do to make the experience of flying even more enjoyable than it was in the past.

One of the most powerful ways retailers can provide customers with up-to-date, relevant information is through their loyalty programs, which is why many retailers are now rethinking their loyalty strategy.

What will happen if your company takes a more customer-centric approach? Well, it may become one of the most profitable companies in the country – we kid you not! Want an example?

We’re pleased to announce that Comarch has been included in the recent “Now Tech: Promos and Offer Management Providers, Q3 2021” report by Forrester, one of the top market research companies that share insight on the current and potential impact of modern technologies on the business environment.

Dr. Yuping Liu-Thompkins, who founded and now is the Director of the Loyalty Science Lab (a well-known marketing research facility at Old Dominion University), has recently shared some exciting insights that her and her team have garnered in the last few years.

What do bank loyalty programs look like in South Africa? How important is understanding the laws of loyalty psychology and behavioral economics for the success of such programs?

Listen to the latest episode of the "Let's Talk Loyalty" podcast featuring Comarch's Consulting Director for the Middle East & Asia markets, Bartłomiej Demczuk