Welcome back to ‘Let’s Talk Loyalty’ – a podcast series for marketing professionals, hosted by Paula Thomas.
It’s a weekly dose of knowledge on all things loyalty – from basic definitions to industry-specific use cases. In the latest episode, Paula talks loyalty with Piotr Kozlowski, Comarch’s VP of Consulting. Together, they cover key trends and dynamics in loyalty worldwide, with focus on the evolution of coalition loyalty, current challenges in retail loyalty, and the development of loyalty initiatives in the banking sector.
While sharing his expertise and global vision, Piotr offers listeners deep insights and helpful tips on how to manage growth and transitions in these areas.