Comarch has become a partner of the VII edition of the International „A Loyal Customer - where is his button?” Forum, which will be held on 12th -13th October 2011 in Kiev. The event will be attended by approximately 200 participants from Ukraine, Russia, Belarus and Kazakhstan. The conference will bring together experienced professionals and representatives of leading companies in such industries as: telecommunications, Retail & FMCG, IT, banking and insurance, tourism, HoReCa. The forum’s agenda includes: analysis of implementations, panel discussions, a presentation of the latest trends and strategies in loyalty programs, technologies and innovative concepts in customer relationship management.
Comarch is not only a sponsor but also a presenter at Loyalty World USA 2011, which will be held between the 17th and 20th of October in Las Vegas, NV, USA. The conference, organized by Terrapin, is the leading loyalty B2B meeting for marketing professionals in the retail, travel, entertainment and banking industries. This is the first time the event takes place the United States as the success of the European edition convinced organizers to bring it to North America.
Comarch will sponsor and present at the 2011 CMO Forum that is taking place in Chicago on September 27. The event will focus on the current need of “doing more with less” which for marketers means cutting expenses and finding new ways of saving money while increasing customer loyalty of the most profitable customers.
Comarch became Gold Sponsor of the Loyalty World 2011 Conference, which will be held between the 14th-17th of November 2011 in London. This is the world's leading loyalty conference for marketing professionals seeking to maximize customer retention, CRM and customer experience. This strategic four day conference and technology showcase exhibition will feature senior marketers from leading organizations from across the globe, who will be case studying loyalty innovation and excellence. This year is already the ninth edition of this event.
July 12, 2011 Chicago, IL - Comarch Inc., US subsidiary of Comarch SA, and Azul Brazilian Airlines have signed a five year contract for implementation of two of Comarch's flagship solutions: Comarch Loyalty Management for Airlines and Comarch Smart Analytics. Both solutions will support Azul's Frequent Flyer Program. Under the agreement, Comarch provides Azul the software as well as maintenance and support.
Return On Marketing Investment (ROMI) calculations for marketing campaigns can be complex. There may be many variables on both the profit side and the investment (cost) side. Understanding this concept is essential if you need to produce the best possible results with marketing investments.
Comarch became Premium Partner of the World Air Forum 2011 Conference, organized in October by Airline Business in Amsterdam. The Conference will bring together airline and airport board members from around the world and has a fair chance of becoming an “airline Davos”. In addition, senior railway representatives are invited to the conference as a part of a future, integrated supply chain of the transport process.
Experts from MJA Associates (www.mjaassociates.com ) presented a report regarding the functionality and capabilities of the Comarch Loyalty Management solution. According to the benchmarking Comarch, once again, scored a maximum amount of points.
On the 14th-15th of April, 2011, the next edition of the Poland & CEE Customer Loyalty Summit will take place in Cracow. This is the biggest annual meeting of representatives from the loyalty industry in Poland. Representatives from Comarch will be among the experts from Poland and abroad.
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