Telco Loyalty That Sends All the Right Signals
Loyalty management built for the telecommunications industry. Deliver personalized, always-on experiences that keep customers loyal, not just connected.
Comarch Loyalty Marketing is built for telcos that want results—higher ARPU, lower churn, and smarter campaigns that actually convert.
Powered by AI and packed with automation, our loyalty program for telecom operators turns customer data into personalized offers, real-time rewards, and insights you can act on fast.
Run any loyalty model—points, spend, behavior-based—or mix and match. Go plug & play or fully integrated with your stack (yes, even BSS and CEM).
No fluff. Just a flexible, scalable platform that makes loyalty work harder for your business.
of consumers want to receive personalized offers
more eSIMs were downloaded in 2024 compared to 2023
churn rate in the telecom industry
of customers look for another provider after a poor CX
Telcos sit on a goldmine of customer data. Do you know how to use it?
Our telecommunication loyalty program helps you collect consented, reliable insights that fuel real-time personalization, trigger the best rewards, and give you full control without the privacy headaches.
Telco customers expect more than generic discounts. With Comarch’s Promotion Engine, you can set up points, coupons, product giveaways, or limited-time offers—all based on real customer actions across any channel. Whether it’s a top-up, a review, or an app download, our AI recommends the next best step to keep them engaged.
Create tier-based programs that reward more than just spend. Encourage app use, referrals, or reviews with progress-based perks that nudge members forward. Set up gamified challenges, bonus point streaks, or limited-time quests to keep people coming back for more. You decide the rules.
Want to go deeper? Build exclusive Member Clubs, invitation-only VIP groups, or even paid loyalty subscriptions for your most engaged users. You can segment by interest, location, plan type—you name it.
All of it works across channels. App, portal, SMS, call center, or in-store—customers can earn, track, and redeem wherever they are, whenever they want.
Loyalty management for telecommunications with the power to:
Discover how effortless loyalty can be with the right tools, the right data, and the right partner.
FEATURED CASE STUDY
The partnership between XL Axiata—a leading mobile telecommunications operator in Indonesia—and Comarch proves that, when done correctly, loyalty initiatives can genuinely enhance the everyday lives of millions. By investing in our Loyalty Management Platform, XL Axiata has reached over 50 million customers who rely on its services to stay connected, access knowledge, and benefit from Industry 4.0 technologies.
Comarch has been an invaluable platform partner in our journey to build stronger relationships with our customers. From the foundational entitlements of the Globe customers in loyalty currency and catalog redemption to the more complex, multi-year executions continuously being developed, their technology has enabled us to innovate and grow. The platform's capabilities are essential in evolving our loyalty program, Globe Rewards, which allows us to move beyond the basics and truly build customer relationships. This partnership has been a key driver in enhancing our customers' experience and deepening their connection to our brand."
Peter Redan Ramirez, Head of Loyalty Program at Globe
We have built a truly trustful relationship with Comarch and I am pleased to see all local BP branches satisfied with this relationship. The work we have done together has fully satisfied our expectations and by this I mean on a global and local level. Comarch’s specialists have huge experience and are always full of innovative ideas on how to make the program even better and more attractive.
Oliver Martinet,
Marketing Director at BP Europe
It's been a very strong relationship. Comarch has been very fundamental to supporting ENOC as a brand running the whole program. When you’re looking at a loyalty partner in totality, it’s important that your overall business goals are supported. That is why Comarch fit the bill for us.
Suryaveer Singh,
Head of Loyalty at Enoc
Comarch’s solutions allowed Kiabi to transition from an on-premise to a SaaS-based platform, offering open APIs and strong support for the loyalty program.
Laurent Gaquière,
Loyalty Program Director at Kiabi
The Comarch Loyalty Marketing Platform helps telecom operators protect what matters most: customer data, network integrity, and brand trust.
Keep your members’ personal data secure across every touchpoint. With industry-grade security protocols, certifications, regular penetration testing, and features like multi-factor authentication, your loyalty program stays protected.
Spot and stop suspicious behavior before it becomes a problem. Our AI- and ML-powered fraud detection monitors customer activity in real time, flags anomalies, and helps prevent misuse, so your program stays clean, fair, and trusted.
of industry experience
offices in over 33 countries
processed loyalty transactions
members of loyalty programs
“2023 Market Guide for CSP Revenue Management and Monetization Solutions”
Talk to Someone Who Gets Telco Loyalty
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| Geraldine Vercruysse Loyalty Consulting Manager |
In just 30 minutes, we’ll walk you through real opportunities to reduce churn and grow customer value.
