Loyalty Marketing & Rewards Programs
A commissioned study conducted by Forrester Consulting on behalf of ComarchDownload Your Free Copy
Big news! We are excited to inform you that Comarch has been included in a recent Loyalty Solutions report by Forrester, one of the most prominent research companies in the world.
The report itself, entitled “The Forrester Wave™: Loyalty Solutions, Q2 2021,” is a 28-criterion evaluation of the 14 most significant loyalty management technology providers, created to help marketing professionals choose the right loyalty platform for their business. The material also highlights some of the latest and upcoming market trends and innovations in customer loyalty.
In the report, Forrester puts a spotlight on the top 14 vendors that deliver loyalty solutions. All companies differ in terms of their size, location, technological innovation, and market focus. Being a global provider of software-defined loyalty management products and services, Comarch has therefore been included among what Forrester considers the group of “providers that matter most.”
According to Forrester’s report, Comarch scored among the top 5 in the ‘loyalty marketing’ and ‘loyalty management’ criteria. The report states that our platform offers “strong benefits management, promotion, and offer management capabilities...” Forrester also indicates that “client references praised Comarch’s reporting, dashboards, analytics and ‘solid partnership’….”
The material includes an evaluation of Comarch Loyalty Management (version 5.9.), our advanced, AI-driven system that allows its users to build and run immersive loyalty programs with ease. Not only does the report cover some of the new functionalities incorporated into the system in the past year, but it also gives you a glimpse of Comarch’s vision for the future of loyalty management tools.
Revealing what modern companies should be looking for in a loyalty management technology provider these days, this publication also serves as a somewhat introduction to the new and upcoming customer engagement trends and strategies, including measuring emotional loyalty and creating personalized customer experiences.
Subscribers of Forrester can find the report HERE (available for purchase for non-subscribers).