Comarch Included in the 2026 IDC Market Glance for Loyalty in Retail, 2Q26
In an era where customer expectations are higher than ever, the difference between a "transaction" and a "relationship" is the technology that powers it. At Comarch, we believe that loyalty is the cornerstone of modern retail.
We are proud to announce that Comarch has been included in the IDC Market Glance: Loyalty in Retail, 2Q26 (Doc #US54421326, March 2026).
A Snapshot of the Loyalty Ecosystem
The IDC Market Glance provides a comprehensive overview of the technology providers that define the loyalty landscape. By mapping out the ecosystem, the IDC Market Glance helps retail leaders identify the vendors capable of handling the complexities of modern engagement. This IDC Market Glance visually depicts a concise current-state view of loyalty in retail in 2Q26. It outlines the major segments supporting loyalty in retail: loyalty platform design and customization, commerce- and payment-integrated loyalty platforms, immersive and game-driven loyalty and referral, and operational loyalty enablement.
This latest IDC Market Glance inclusion is not a standalone event. We believe it follows a consistent track record of inclusion for our loyalty solutions. Most notably, Comarch was named a Major Player in the IDC MarketScape: Worldwide Retail Loyalty Software 2024 Vendor Assessment (Doc #US51650424, June 2024).
Our inclusion in the IDC Market Glance for Loyalty in Retail and our recognition in the IDC MarketScape for Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment are a "nod" to the work we do every day.
"At Comarch, we believe that 'pushing boundaries for our clients' means moving beyond simple discount programs to foster deep, data-driven customer relationships. We’re powered by AI and we utilize this technology to help retailers truly understand their business and gain a competitive edge in a rapidly shifting landscape. It’s a honor to be part of the global conversation shaping the next generation of retail”, says Zofia Wozniak, Consulting Director at Comarch.
